Property Audience in United States

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Property has an estimated audience of 52,940,707 people in United States. 55.7% are female, 44.3% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Google Maps, Capital One, Planet Fitness, Indeed.com.

The average Property fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Google Maps, Capital One, with strongest over-indexing on Kia Sportage (26.51× the country average). Demographically, the Property audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Property fans

Demographic split for Property audience in United States
MetricValue
Female55.7%
Male44.3%
Average age41.5
Estimated audience size52,940,707

Audience persona

The typical Property fan in United States is more female, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Property in United States
RegionReachAffinity
California6,318,4671.09×
Texas5,055,7791.11×
Florida4,695,9461.31×
Illinois4,291,8082.43×
New York2,962,9061×
Georgia1,960,0291.2×
North Carolina1,684,7981.06×
Michigan1,639,2971.18×
Pennsylvania1,622,7090.91×
Ohio1,539,6190.94×
Indiana1,508,3191.56×
Virginia1,314,1031.02×
Tennessee1,185,6021.12×
New Jersey1,122,6230.83×
Arizona987,2790.91×
Washington984,1340.93×
Missouri882,0541.03×
South Carolina875,4191.1×
Alabama862,7801.17×
Wisconsin861,6821.08×
Maryland850,0790.93×
Louisiana825,7661.21×
Massachusetts797,1480.76×
Colorado707,5120.85×
Minnesota651,4350.86×
Kentucky638,5250.96×
Oklahoma625,7531.06×
Oregon568,4900.94×
Mississippi541,4491.24×
Arkansas479,3311.1×
Nevada460,6730.9×
Connecticut416,8270.79×
Kansas404,6790.97×
Iowa378,6920.87×
Utah366,9030.77×
New Mexico288,0181.08×
West Virginia260,2671.06×
Idaho226,3750.85×
Hawaii213,9500.94×
Nebraska209,1520.79×
Washington, District of Columbia167,9751.06×
Maine160,0870.84×
New Hampshire147,4070.71×
Montana128,4070.87×
Delaware118,9220.81×
Rhode Island107,4810.64×
Alaska102,0170.9×
North Dakota101,6020.93×
South Dakota99,4230.81×
Wyoming64,5550.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Property audience
BrandAffinityCategory
Kia Sportage26.51×Cars & Mobility
Google Maps3.31×Internet & Social Media
Capital One3.31×Business & Career
Planet Fitness3.27×Sports
Indeed.com3.31×Business & Career
Singer-songwriter3.02×Music & Radio
Honda HR-V17.91×Cars & Mobility
Beetlejuice3.31×Movies & TV
Pre-school playgroup18.97×Kids & Family
CarGurus3.31×Cars & Mobility
Google News3.31×News
Hobby Lobby2.15×Home & Garden
Real property2.96×Home & Garden
Enterprise Rent-A-Car3.31×Cars & Mobility
Diane Keaton3.31×Movies & TV
Aaron Rodgers3.31×Sports
AccuWeather3.31×Home & Garden
Property finder3.08×Home & Garden
Diabetes mellitus awareness3.31×Health
Bath and Bodyworks3.31×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Property audience
TraitClusterScore
Quality AwarenessPREMIUM1.61
Risk AppetiteTHRILL1.18
DIY MentalityTHRILL1.16
Luxury OrientationPREMIUM1.14
Design AffinityPREMIUM1.14
Price SensitivityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Property
CountryShare
United States23.2%
United Kingdom6.0%
Australia3.6%

See Property audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Property have in United States?

Property has an estimated audience of 52,940,707 people in United States, concentrated in California and Texas.

What is the gender split and age of Property fans?

55.7% of Property fans are female, 44.3% are male, with an average age of 41.5 years.

Which brands do Property fans like most?

Property fans show strongest brand affinity for Kia Sportage (26.51×), Google Maps (3.31×), and Capital One (3.31×) over the country average.

Where do Property fans live in United States?

Property fans in United States are most concentrated in California (reach 6,318,467), Texas (reach 5,055,779), and Florida (reach 4,695,946). These three regions account for the largest share of the active audience.

What other brands do Property fans also like?

Beyond Property itself, the audience over-indexes on Google Maps (3.31×), Capital One (3.31×), Planet Fitness (3.27×), and Indeed.com (3.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.