Property Audience in United States

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Property has an estimated audience of 52,940,707 people in United States. 55.7% are female, 44.3% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Historic site, JDSU, Nebraska Cornhuskers football, Jesse Plemons.

The average Property fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Historic site, JDSU, with strongest over-indexing on Elsword (26.51× the country average). Demographically, the Property audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Property fans

Demographic split for Property audience in United States
MetricValue
Female55.7%
Male44.3%
Average age41.5
Estimated audience size52,940,707

Audience persona

The typical Property fan in United States is more female, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Property in United States
RegionReachAffinity
California6,318,4671.09×
Texas5,055,7791.11×
Florida4,695,9461.31×
Illinois4,291,8082.43×
New York2,962,9061×
Georgia1,960,0291.2×
North Carolina1,684,7981.06×
Michigan1,639,2971.18×
Pennsylvania1,622,7090.91×
Ohio1,539,6190.94×
Indiana1,508,3191.56×
Virginia1,314,1031.02×
Tennessee1,185,6021.12×
New Jersey1,122,6230.83×
Arizona987,2790.91×
Washington984,1340.93×
Missouri882,0541.03×
South Carolina875,4191.1×
Alabama862,7801.17×
Wisconsin861,6821.08×
Maryland850,0790.93×
Louisiana825,7661.21×
Massachusetts797,1480.76×
Colorado707,5120.85×
Minnesota651,4350.86×
Kentucky638,5250.96×
Oklahoma625,7531.06×
Oregon568,4900.94×
Mississippi541,4491.24×
Arkansas479,3311.1×
Nevada460,6730.9×
Connecticut416,8270.79×
Kansas404,6790.97×
Iowa378,6920.87×
Utah366,9030.77×
New Mexico288,0181.08×
West Virginia260,2671.06×
Idaho226,3750.85×
Hawaii213,9500.94×
Nebraska209,1520.79×
Washington, District of Columbia167,9751.06×
Maine160,0870.84×
New Hampshire147,4070.71×
Montana128,4070.87×
Delaware118,9220.81×
Rhode Island107,4810.64×
Alaska102,0170.9×
North Dakota101,6020.93×
South Dakota99,4230.81×
Wyoming64,5550.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Property audience
BrandAffinityCategory
Elsword26.51×Games
Historic site3.31×Arts & Culture
JDSU2.37×Business & Career
Nebraska Cornhuskers football2.61×Sports
Jesse Plemons2.44×Movies & TV
Grinch2.69×Movies & TV
Vocal harmony2.95×Music & Radio
Staycation2.04×Home & Garden
Goop3.31×Internet & Social Media
Jaws3.22×Movies & TV
Google Home3.31×Technology & Electronics
Wok3.31×Food & Beverages
Home staging2.52×Home & Garden
Urban horticulture1.72×Home & Garden
Jeep Wagoneer2.71×Cars & Mobility
Governor of Michigan3.31×Politics & Society
Fairy godmother3.31×Literature
Queens College, City University of New York3.21×Business & Career
Hibachi3.31×Food & Beverages
Mathcore3.27×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Property audience
TraitClusterScore
Quality AwarenessPREMIUM1.61
Risk AppetiteTHRILL1.18
DIY MentalityTHRILL1.16
Luxury OrientationPREMIUM1.14
Design AffinityPREMIUM1.14
Price SensitivityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Property
CountryShare
United States23.2%
United Kingdom6.0%
Australia3.6%

See Property audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Property have in United States?

Property has an estimated audience of 52,940,707 people in United States, concentrated in California and Texas.

What is the gender split and age of Property fans?

55.7% of Property fans are female, 44.3% are male, with an average age of 41.5 years.

Which brands do Property fans like most?

Property fans show strongest brand affinity for Elsword (26.51×), Historic site (3.31×), and JDSU (2.37×) over the country average.

Where do Property fans live in United States?

Property fans in United States are most concentrated in California (reach 6,318,467), Texas (reach 5,055,779), and Florida (reach 4,695,946). These three regions account for the largest share of the active audience.

What other brands do Property fans also like?

Beyond Property itself, the audience over-indexes on Historic site (3.31×), JDSU (2.37×), Nebraska Cornhuskers football (2.61×), and Jesse Plemons (2.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.