First-time buyer Audience in United States

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First-time buyer has an estimated audience of 28,360,862 people in United States. 54.0% are female, 46.0% are male, average age 44.9. Top regions: Illinois, Michigan, Colorado. Top brand affinities: Property finder, Mortgage calculator, Starter home, First-time home buyer grant, Home construction.

The average First-time buyer fan in United States is 44.9 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, Michigan, Colorado. Top brand affinities include Property finder, Mortgage calculator, Starter home, with strongest over-indexing on Property finder (6.8× the country average). Demographically, the First-time buyer audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of First-time buyer fans

Demographic split for First-time buyer audience in United States
MetricValue
Female54.0%
Male46.0%
Average age44.9
Estimated audience size28,360,862

Audience persona

The typical First-time buyer fan in United States is balanced, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for Property finder.

Top regions in United States

Top regions ranked by reach for First-time buyer in United States
RegionReachAffinity
Illinois3,067,9493.25×
Michigan3,056,9554.12×
Colorado2,674,1965.98×
California2,532,7940.81×
Florida1,761,7600.92×
Texas1,743,0630.71×
Georgia1,110,6061.27×
New York964,7200.61×
Missouri556,9871.22×
North Carolina534,7750.63×
Tennessee445,8970.78×
Pennsylvania418,7440.44×
Alabama409,5401.03×
Arizona404,7190.7×
New Jersey353,9310.49×
Ohio332,8780.38×
Virginia318,6450.46×
Indiana296,5470.57×
South Carolina276,6910.65×
Washington241,8490.43×
Utah236,7200.93×
Massachusetts225,8930.4×
Wisconsin222,4880.52×
Mississippi212,0710.91×
Minnesota206,1470.51×
Maryland203,8140.42×
Nevada202,3150.74×
Louisiana199,0330.54×
Oregon184,3680.57×
Oklahoma163,7760.52×
Kentucky161,1800.45×
Arkansas157,0000.67×
Kansas143,7420.64×
Connecticut141,0420.5×
Rhode Island116,0791.29×
Idaho107,7810.76×
Hawaii102,9610.84×
Iowa102,3460.44×
West Virginia97,2630.74×
New Hampshire96,1700.86×
Nebraska94,1710.66×
New Mexico93,6790.66×
Maine92,8070.91×
Vermont91,3361.83×
Wyoming86,5482.06×
Delaware83,1621.06×
Alaska77,6491.28×
South Dakota75,1641.15×
Montana67,6900.86×
North Dakota65,0531.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for First-time buyer audience
BrandAffinityCategory
Property finder6.8×Home & Garden
Mortgage calculator5.51×Home & Garden
Starter home5.61×Home & Garden
First-time home buyer grant5.46×Home & Garden
Home construction3.11×Home & Garden
Luxury real estate3.55×Business & Career
Homes.com4.84×Home & Garden
Home Interior Design3.19×Home & Garden
Home Design2.82×Home & Garden
Renovation2.04×Home & Garden
Macy's1.76×Shopping
Real estate development2.62×Business & Career
Property1.73×Home & Garden
For sale by owner3.26×Home & Garden
Home décor products2.71×Home & Garden
Infant clothing2.33×Kids & Family
Hair Extensions2.29×Beauty & Wellness
Self care1.74×Health
Nordstrom rack1.82×Fashion & Accessoires
Home equity2.65×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by First-time buyer audience
TraitClusterScore
Design AffinityPREMIUM2.18
DIY MentalityTHRILL1.8
Luxury OrientationPREMIUM1.73
IndulgenceJOY1.54
LGBTQ+ IdentityOPEN1.51
Family OrientationCONSERVATISM1.49

Worldwide distribution

Worldwide audience distribution share by country for First-time buyer
CountryShare
United States24.6%
United Kingdom7.5%
Japan4.9%

See First-time buyer audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does First-time buyer have in United States?

First-time buyer has an estimated audience of 28,360,862 people in United States, concentrated in Illinois and Michigan.

What is the gender split and age of First-time buyer fans?

54.0% of First-time buyer fans are female, 46.0% are male, with an average age of 44.9 years.

Which brands do First-time buyer fans like most?

First-time buyer fans show strongest brand affinity for Property finder (6.8×), Mortgage calculator (5.51×), and Starter home (5.61×) over the country average.

Where do First-time buyer fans live in United States?

First-time buyer fans in United States are most concentrated in Illinois (reach 3,067,949), Michigan (reach 3,056,955), and Colorado (reach 2,674,196). These three regions account for the largest share of the active audience.

What other brands do First-time buyer fans also like?

Beyond First-time buyer itself, the audience over-indexes on Mortgage calculator (5.51×), Starter home (5.61×), First-time home buyer grant (5.46×), and Home construction (3.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for First-time buyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.