A data profile of the people who buy, follow and care about Modern architecture in Spain — modelled from more than twelve digital signal sources. Modern architecture has an estimated audience of 6,052,228 people in Spain.
The average Modern architecture fan in Spain is 43.8 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Home construction, Home Design, Home Interior Design, with strongest over-indexing on Home construction (6.46× the country average).
Demographically, the Modern architecture audience skews more female with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Modern architecture fan in Spain is more female, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for Home construction.
The key figures that characterise the Modern architecture profile in Spain.
63.3% are female, 36.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 43.8 |
| Estimated audience size | 6,052,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Modern architecture audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 6.9% |
| China | 4.3% |
Where the Modern architecture audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~50K | 1.27× | |
| 02 | Catalonia | ~1.5M | 1.23× | |
| 03 | Cantabria | ~80K | 1.07× | |
| 04 | Navarre | ~80K | 1.06× | |
| 05 | Extremadura | ~100K | 1.03× | |
| 06 | Principality of Asturias | ~100K | 1.00× | |
| 07 | Region of Murcia | ~200K | 0.98× | |
| 08 | Aragon | ~200K | 0.98× | |
| 09 | Balearic Islands | ~200K | 0.97× | |
| 10 | Castilla-La Mancha | ~200K | 0.96× | |
| 11 | Canary Islands | ~300K | 0.94× | |
| 12 | Castile and León | ~200K | 0.94× | |
| 13 | Galicia | ~300K | 0.93× | |
| 14 | Basque Autonomous Country | ~200K | 0.93× | |
| 15 | Community of Madrid | ~900K | 0.89× | |
| 16 | Comunidad Valenciana | ~600K | 0.88× | |
| 17 | Andalusia | ~1M | 0.82× |
The strongest cross-interests of the Modern architecture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Condominio | Home & Garden | 8.58× | ||
| 02 | Starter home | Home & Garden | 7.62× | ||
| 03 | Bedroom furniture | Home & Garden | 7.26× | ||
| 04 | Architecture & Interior Design | Home & Garden | 7.11× | ||
| 05 | Home Interior Design | Home & Garden | 6.61× | ||
| 06 | Home Design | Home & Garden | 6.56× | ||
| 07 | Home construction | Home & Garden | 6.46× | ||
| 08 | Property finder | Home & Garden | 6.43× | ||
| 09 | Dining room | Home & Garden | 6.19× | ||
| 10 | First-time home buyer grant | Home & Garden | 6.00× | ||
| 11 | Home decorating ideas | Home & Garden | 5.79× | ||
| 12 | First-time buyer | Shopping | 5.71× | ||
| 13 | Home Decoration & Design | Home & Garden | 5.71× | ||
| 14 | Home repair | Home & Garden | 5.62× | ||
| 15 | InfoJobs | Business & Career | 4.37× | ||
| 16 | Architecture & Design | Business & Career | 4.19× | ||
| 17 | Living room | Home & Garden | 3.89× | ||
| 18 | Zara Home | Home & Garden | 3.73× | ||
| 19 | Renovation | Home & Garden | 3.71× | ||
| 20 | Real property | Home & Garden | 3.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.71× | |
| Design Affinity | PREMIUM | 2.70× | |
| Quality Awareness | PREMIUM | 2.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.62× | |
| Need for Security | CONSERVATISM | 0.63× | |
| Tradition | CONSERVATISM | 0.67× |
Modern architecture has an estimated audience of 6,052,228 people in Spain, concentrated in Catalonia and Andalusia.
63.3% of Modern architecture fans are female, 36.7% are male, with an average age of 43.8 years.
Modern architecture fans show strongest brand affinity for Home construction (6.46×), Home Design (6.56×), and Home Interior Design (6.61×) over the country average.
Modern architecture fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1M), and Community of Madrid (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Modern architecture itself, the audience over-indexes on Home Design (6.56×), Home Interior Design (6.61×), Starter home (7.62×), and Home repair (5.62×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Modern architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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