Modern architecture Audience in Spain
Modern architecture has an estimated audience of 6,052,228 people in Spain. 63.3% are female, 36.7% are male, average age 43.8. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Home construction, Home Design, Home Interior Design, Starter home, Home repair.
The average Modern architecture fan in Spain is 43.8 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Home construction, Home Design, Home Interior Design, with strongest over-indexing on Home construction (6.46× the country average). Demographically, the Modern architecture audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Modern architecture fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 43.8 |
| Estimated audience size | 6,052,228 |
Audience persona
The typical Modern architecture fan in Spain is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Home construction.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,501,283 | 1.37× |
| Community of Madrid | 796,906 | 0.78× |
| Andalusia | 570,237 | 0.48× |
| Comunidad Valenciana | 377,307 | 0.56× |
| Extremadura | 171,669 | 1.32× |
| Region of Murcia | 167,880 | 0.81× |
| Castilla-La Mancha | 162,049 | 0.66× |
| Principality of Asturias | 142,695 | 1× |
| Galicia | 142,505 | 0.5× |
| La Rioja | 137,369 | 3.48× |
| Aragon | 129,278 | 0.81× |
| Cantabria | 127,199 | 1.67× |
| Castile and León | 126,713 | 0.48× |
| Canary Islands | 122,807 | 0.41× |
| Balearic Islands | 121,941 | 0.72× |
| Navarre | 118,992 | 1.57× |
| Basque Autonomous Country | 88,334 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 6.46× | Home & Garden |
| Home Design | 6.56× | Home & Garden |
| Home Interior Design | 6.61× | Home & Garden |
| Starter home | 7.62× | Home & Garden |
| Home repair | 5.62× | Home & Garden |
| Property finder | 6.43× | Home & Garden |
| InfoJobs | 4.37× | Business & Career |
| Renovation | 3.71× | Home & Garden |
| Bedroom furniture | 7.26× | Home & Garden |
| Architecture & Interior Design | 7.11× | Home & Garden |
| Dining room | 6.19× | Home & Garden |
| First-time buyer | 5.71× | Shopping |
| Architecture & Design | 4.19× | Business & Career |
| First-time home buyer grant | 6× | Home & Garden |
| Condominio | 8.58× | Home & Garden |
| Zara Home | 3.73× | Home & Garden |
| Home Decoration & Design | 5.71× | Home & Garden |
| Real property | 3.68× | Home & Garden |
| Living room | 3.89× | Home & Garden |
| Home decorating ideas | 5.79× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.76 |
| DIY Mentality | THRILL | 2.69 |
| Quality Awareness | PREMIUM | 2.03 |
| Luxury Orientation | PREMIUM | 2 |
| Sustainability | BALANCE | 1.73 |
| Early Adopter Mentality | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 6.9% |
| China | 4.3% |
See Modern architecture audiences in other countries
- Modern architecture — Germany
- Modern architecture — United States
- Modern architecture — United Kingdom
- Modern architecture — France
- Modern architecture — Italy
- Modern architecture — Brazil
- Modern architecture — Japan
- Modern architecture — South Korea
- Modern architecture — India
- Modern architecture — Canada
- Modern architecture — Mexico
More Arts & Culture audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Modern architecture have in Spain?
Modern architecture has an estimated audience of 6,052,228 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Modern architecture fans?
63.3% of Modern architecture fans are female, 36.7% are male, with an average age of 43.8 years.
Which brands do Modern architecture fans like most?
Modern architecture fans show strongest brand affinity for Home construction (6.46×), Home Design (6.56×), and Home Interior Design (6.61×) over the country average.
Where do Modern architecture fans live in Spain?
Modern architecture fans in Spain are most concentrated in Catalonia (reach 1,501,283), Community of Madrid (reach 796,906), and Andalusia (reach 570,237). These three regions account for the largest share of the active audience.
What other brands do Modern architecture fans also like?
Beyond Modern architecture itself, the audience over-indexes on Home Design (6.56×), Home Interior Design (6.61×), Starter home (7.62×), and Home repair (5.62×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Modern architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.