A data profile of the people who buy, follow and care about Home repair in Spain — modelled from more than twelve digital signal sources. Home repair has an estimated audience of 4,328,676 people in Spain.
Home repair has an estimated audience of 4,328,676 people in Spain. 49.7% are female, 50.3% are male, average age 44.9. Top brand affinities: Modern architecture, Apartment, Renovation, Zara Home, Scandinavian design.
Top brand affinities include Modern architecture, Apartment, Renovation, with strongest over-indexing on Modern architecture (5.62× the country average).
Demographically, the Home repair audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Home repair fan in Spain is balanced, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for Modern architecture.
The key figures that characterise the Home repair profile in Spain.
49.7% are female, 50.3% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 44.9 |
| Estimated audience size | 4,328,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide Home repair audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 9.2% |
| China | 5.1% |
The strongest cross-interests of the Home repair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makita | Home & Garden | 7.46× | ||
| 02 | Scandinavian design | Home & Garden | 6.93× | ||
| 03 | Modern architecture | Arts & Culture | 5.62× | ||
| 04 | Household goods | Home & Garden | 4.35× | ||
| 05 | Solar panel | Home & Garden | 3.90× | ||
| 06 | Property finder | Home & Garden | 3.79× | ||
| 07 | First-time home buyer grant | Home & Garden | 3.65× | ||
| 08 | Apartment | Business & Career | 3.51× | ||
| 09 | Hair conditioner | Beauty & Wellness | 3.36× | ||
| 10 | HVAC | Home & Garden | 3.10× | ||
| 11 | Air conditioning | Technology & Electronics | 3.09× | ||
| 12 | Mattress | Home & Garden | 3.08× | ||
| 13 | Zara Home | Home & Garden | 3.07× | ||
| 14 | Renovation | Home & Garden | 2.98× | ||
| 15 | Cleanliness | Home & Garden | 2.96× | ||
| 16 | Hardware store | Home & Garden | 2.79× | ||
| 17 | Leroy Merlin | Shopping | 2.52× | ||
| 18 | Personal finance | Business & Career | 1.64× | ||
| 19 | Home improvement | Home & Garden | 1.55× | ||
| 20 | Real estate | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.37× | |
| Design Affinity | PREMIUM | 2.22× | |
| Pet Ownership | JOY | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Spirituality | BALANCE | 0.87× | |
| Early Adopter Mentality | POWER | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Home repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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