Renovation Audience in Spain
Renovation has an estimated audience of 7,564,188 people in Spain. 56.5% are female, 43.5% are male, average age 48.5. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Brico Dépôt, Home Design, Modern architecture, Decoration, Architecture & Design.
The average Renovation fan in Spain is 48.5 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Brico Dépôt, Home Design, Modern architecture, with strongest over-indexing on Brico Dépôt (4.66× the country average). Demographically, the Renovation audience skews more female with an average age of 48.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Renovation fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 48.5 |
| Estimated audience size | 7,564,188 |
Audience persona
The typical Renovation fan in Spain is more female, around 48.5 years old, with strong DIY Mentality tendencies and a notable affinity for Brico Dépôt.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,750,540 | 1.28× |
| Andalusia | 1,560,332 | 1.05× |
| Community of Madrid | 1,419,106 | 1.11× |
| Comunidad Valenciana | 1,105,094 | 1.3× |
| Canary Islands | 332,942 | 0.88× |
| Region of Murcia | 263,502 | 1.02× |
| Castile and León | 244,089 | 0.74× |
| Galicia | 200,948 | 0.57× |
| Basque Autonomous Country | 197,792 | 0.7× |
| Balearic Islands | 178,969 | 0.84× |
| Aragon | 166,020 | 0.83× |
| Castilla-La Mancha | 149,409 | 0.49× |
| Extremadura | 146,973 | 0.9× |
| Principality of Asturias | 122,167 | 0.69× |
| La Rioja | 117,607 | 2.39× |
| Cantabria | 108,900 | 1.14× |
| Navarre | 101,873 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brico Dépôt | 4.66× | Shopping |
| Home Design | 5.59× | Home & Garden |
| Modern architecture | 3.9× | Arts & Culture |
| Decoration | 4.43× | Home & Garden |
| Architecture & Design | 4.37× | Business & Career |
| Online shopping | 1.76× | Shopping |
| Home improvement | 2.43× | Home & Garden |
| Danish design | 6.63× | Home & Garden |
| Home décor products | 4.85× | Home & Garden |
| Zara Home | 3.38× | Home & Garden |
| Deco | 2.44× | Home & Garden |
| Planning | 5.11× | Business & Career |
| Home and garden | 1.58× | Home & Garden |
| Modern furniture | 5.6× | Home & Garden |
| SketchUp | 5.93× | Movies & TV |
| Home repair | 2.98× | Home & Garden |
| Cabinetry | 4.85× | Home & Garden |
| Do it yourself (DIY) | 1.88× | Home & Garden |
| Home construction | 2.86× | Home & Garden |
| Property finder | 3.36× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 4.95 |
| Design Affinity | PREMIUM | 2.27 |
| Luxury Orientation | PREMIUM | 1.88 |
| Sustainability | BALANCE | 1.39 |
| Sports Activity | POWER | 1.27 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
See Renovation audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Renovation have in Spain?
Renovation has an estimated audience of 7,564,188 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Renovation fans?
56.5% of Renovation fans are female, 43.5% are male, with an average age of 48.5 years.
Which brands do Renovation fans like most?
Renovation fans show strongest brand affinity for Brico Dépôt (4.66×), Home Design (5.59×), and Modern architecture (3.9×) over the country average.
Where do Renovation fans live in Spain?
Renovation fans in Spain are most concentrated in Catalonia (reach 1,750,540), Andalusia (reach 1,560,332), and Community of Madrid (reach 1,419,106). These three regions account for the largest share of the active audience.
What other brands do Renovation fans also like?
Beyond Renovation itself, the audience over-indexes on Home Design (5.59×), Modern architecture (3.9×), Decoration (4.43×), and Architecture & Design (4.37×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.