A data profile of the people who buy, follow and care about Renovation in Spain — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 7,564,188 people in Spain.
The average Renovation fan in Spain is 48.5 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Home Design, Brico Dépôt, Modern architecture, with strongest over-indexing on Home Design (5.59× the country average).
Demographically, the Renovation audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Renovation fan in Spain is more female, around 48.5 years old, with strong Design Affinity tendencies and a notable affinity for Home Design.
The key figures that characterise the Renovation profile in Spain.
56.5% are female, 43.5% are male, average age 48.5.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 48.5 |
| Estimated audience size | 7,564,188 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 40% |
of the worldwide Renovation audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
Where the Renovation audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1.5M | 1.19× | |
| 02 | Comunidad Valenciana | ~1M | 1.17× | |
| 03 | La Rioja | ~60K | 1.15× | |
| 04 | Community of Madrid | ~1.5M | 1.08× | |
| 05 | Andalusia | ~1.5M | 1.03× | |
| 06 | Cantabria | ~100K | 1.02× | |
| 07 | Navarre | ~100K | 1.01× | |
| 08 | Region of Murcia | ~300K | 1.00× | |
| 09 | Extremadura | ~200K | 0.99× | |
| 10 | Canary Islands | ~400K | 0.97× | |
| 11 | Balearic Islands | ~200K | 0.97× | |
| 12 | Aragon | ~200K | 0.97× | |
| 13 | Principality of Asturias | ~200K | 0.97× | |
| 14 | Castile and León | ~300K | 0.94× | |
| 15 | Castilla-La Mancha | ~300K | 0.94× | |
| 16 | Basque Autonomous Country | ~300K | 0.92× | |
| 17 | Galicia | ~300K | 0.91× |
The strongest cross-interests of the Renovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Danish design | Home & Garden | 6.63× | ||
| 02 | SketchUp | Movies & TV | 5.93× | ||
| 03 | Modern furniture | Home & Garden | 5.60× | ||
| 04 | Home Design | Home & Garden | 5.59× | ||
| 05 | Planning | Business & Career | 5.11× | ||
| 06 | Home décor products | Home & Garden | 4.85× | ||
| 07 | Cabinetry | Home & Garden | 4.85× | ||
| 08 | Brico Dépôt | Shopping | 4.66× | ||
| 09 | Decoration | Home & Garden | 4.43× | ||
| 10 | Architecture & Design | Business & Career | 4.37× | ||
| 11 | Modern architecture | Arts & Culture | 3.90× | ||
| 12 | Zara Home | Home & Garden | 3.38× | ||
| 13 | Property finder | Home & Garden | 3.36× | ||
| 14 | Home repair | Home & Garden | 2.98× | ||
| 15 | Home construction | Home & Garden | 2.86× | ||
| 16 | Deco | Home & Garden | 2.44× | ||
| 17 | Home improvement | Home & Garden | 2.43× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.88× | ||
| 19 | Online shopping | Shopping | 1.76× | ||
| 20 | Home and garden | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.98× | |
| DIY Mentality | THRILL | 2.27× | |
| Quality Awareness | PREMIUM | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Risk Appetite | THRILL | 0.77× |
Renovation has an estimated audience of 7,564,188 people in Spain, concentrated in Catalonia and Andalusia.
56.5% of Renovation fans are female, 43.5% are male, with an average age of 48.5 years.
Renovation fans show strongest brand affinity for Home Design (5.59×), Brico Dépôt (4.66×), and Modern architecture (3.9×) over the country average.
Renovation fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Renovation itself, the audience over-indexes on Brico Dépôt (4.66×), Modern architecture (3.9×), Decoration (4.43×), and Architecture & Design (4.37×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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