Renovation Audience in Germany
Renovation has an estimated audience of 9,800,929 people in Germany. 52.2% are female, 47.8% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home repair, Home construction, WC (rapper), Modern architecture, Living room.
The average Renovation fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home repair, Home construction, WC (rapper), with strongest over-indexing on Home repair (5.57× the country average). Demographically, the Renovation audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Renovation fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 41.6 |
| Estimated audience size | 9,800,929 |
Audience persona
The typical Renovation fan in Germany is balanced, around 41.6 years old, with strong DIY Mentality tendencies and a notable affinity for Home repair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,577,644 | 1.2× |
| Bayern | 1,800,982 | 1.14× |
| Baden-Württemberg | 1,579,194 | 1.18× |
| Niedersachsen | 1,021,649 | 1.07× |
| Hessen | 831,719 | 1.11× |
| Rheinland-Pfalz | 569,134 | 1.16× |
| Sachsen | 438,629 | 0.91× |
| Berlin | 394,477 | 0.9× |
| Schleswig-Holstein | 364,752 | 1.04× |
| Sachsen-Anhalt | 312,413 | 1.23× |
| Brandenburg | 249,050 | 0.82× |
| Hamburg | 201,618 | 0.91× |
| Thüringen | 180,007 | 0.72× |
| Mecklenburg-Vorpommern | 149,486 | 0.8× |
| Saarland | 101,899 | 0.85× |
| Bremen | 79,860 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home repair | 5.57× | Home & Garden |
| Home construction | 4.13× | Home & Garden |
| WC (rapper) | 8.06× | Music & Radio |
| Modern architecture | 3.9× | Arts & Culture |
| Living room | 3.17× | Home & Garden |
| Real estate development | 3.2× | Business & Career |
| Home Renovations | 4.87× | Home & Garden |
| Danish design | 3.6× | Home & Garden |
| Home Decoration & Design | 3.87× | Home & Garden |
| Bedroom furniture | 4.14× | Home & Garden |
| XXXLutz | 4.67× | Home & Garden |
| Home improvement | 2.01× | Home & Garden |
| Home Interior Design | 3× | Home & Garden |
| Starter home | 3.92× | Home & Garden |
| Home Design | 2.64× | Home & Garden |
| IKEA | 1.78× | Home & Garden |
| Property finder | 3.14× | Home & Garden |
| Home décor products | 3.39× | Home & Garden |
| Home Interiors | 3.23× | Home & Garden |
| Architecture | 1.87× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.8 |
| Design Affinity | PREMIUM | 1.88 |
| Quality Awareness | PREMIUM | 1.59 |
| Sustainability | BALANCE | 1.53 |
| Luxury Orientation | PREMIUM | 1.48 |
| Indulgence | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
See Renovation audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Renovation have in Germany?
Renovation has an estimated audience of 9,800,929 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Renovation fans?
52.2% of Renovation fans are female, 47.8% are male, with an average age of 41.6 years.
Which brands do Renovation fans like most?
Renovation fans show strongest brand affinity for Home repair (5.57×), Home construction (4.13×), and WC (rapper) (8.06×) over the country average.
Where do Renovation fans live in Germany?
Renovation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,577,644), Bayern (reach 1,800,982), and Baden-Württemberg (reach 1,579,194). These three regions account for the largest share of the active audience.
What other brands do Renovation fans also like?
Beyond Renovation itself, the audience over-indexes on Home construction (4.13×), WC (rapper) (8.06×), Modern architecture (3.9×), and Living room (3.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.