Rascasse Audience Intelligence

Renovation Audience in Germany

A data profile of the people who buy, follow and care about Renovation in Germany — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 9,800,929 people in Germany.

#195among Topic in Germany#22in Home & Garden

The average Renovation fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home repair, Home construction, WC (rapper), with strongest over-indexing on Home repair (5.57× the country average).

Demographically, the Renovation audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Renovation fan in Germany is balanced, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Home repair.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Renovation profile in Germany.

Audience size
9.8M
in Germany
Gender
52.2%♀
47.8% male
Age
41.6
average years
Country rank
#325
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Renovation fans

52.2% are female, 47.8% are male, average age 41.6.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Renovation audience in Germany
MetricValue
Female52.2%
Male47.8%
Average age41.6
Estimated audience size9,800,929
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Renovation audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3923%
40-4924%
50+22%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Renovation audience comes from Germany.

Worldwide audience distribution share by country for Renovation
CountryShare
United States20.5%
Japan8.0%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Renovation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Renovation fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~400K2.40×
02Brandenburg~300K1.11×
03Berlin~500K1.09×
04Sachsen-Anhalt~300K1.09×
05Hessen~800K1.08×
06Nordrhein-Westfalen~2.5M1.05×
07Baden-Württemberg~1.5M1.05×
08Bayern~1.5M1.02×
09Rheinland-Pfalz~500K1.00×
10Schleswig-Holstein~300K0.99×
11Bremen~80K0.97×
12Niedersachsen~900K0.96×
13Hamburg~200K0.93×
14Sachsen~400K0.90×
15Saarland~100K0.87×
16Thüringen~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Renovation, Germany
0.81×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Renovation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Renovation audience
#·InterestCategoryAffinity×
01WC (rapper)Music & Radio8.06×
02Home repairHome & Garden5.57×
03Home RenovationsHome & Garden4.87×
04XXXLutzHome & Garden4.67×
05Bedroom furnitureHome & Garden4.14×
06Home constructionHome & Garden4.13×
07Starter homeHome & Garden3.92×
08Modern architectureArts & Culture3.90×
09Home Decoration & DesignHome & Garden3.87×
10Danish designHome & Garden3.60×
11Home décor productsHome & Garden3.39×
12Home InteriorsHome & Garden3.23×
13Real estate developmentBusiness & Career3.20×
14Living roomHome & Garden3.17×
15Property finderHome & Garden3.14×
16Home Interior DesignHome & Garden3.00×
17Home DesignHome & Garden2.64×
18Home improvementHome & Garden2.01×
19ArchitectureBusiness & Career1.87×
20IKEAHome & Garden1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Renovation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Renovation audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.47×
Quality AwarenessPREMIUM1.89×
CreativityOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Renovation audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.86×
Convenience OrientationPREMIUM0.88×
SpiritualityBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Renovation have in Germany?

Renovation has an estimated audience of 9,800,929 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Renovation fans?

52.2% of Renovation fans are female, 47.8% are male, with an average age of 41.6 years.

03

Which brands do Renovation fans like most?

Renovation fans show strongest brand affinity for Home repair (5.57×), Home construction (4.13×), and WC (rapper) (8.06×) over the country average.

04

Where do Renovation fans live in Germany?

Renovation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Renovation fans also like?

Beyond Renovation itself, the audience over-indexes on Home construction (4.13×), WC (rapper) (8.06×), Modern architecture (3.9×), and Living room (3.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Renovation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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