Real estate development Audience in Germany
Real estate development has an estimated audience of 7,459,468 people in Germany. 56.9% are female, 43.1% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Mortgage calculator, First-time buyer, ImmoScout24, Terraced house, Starter home.
The average Real estate development fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Mortgage calculator, First-time buyer, ImmoScout24, with strongest over-indexing on Mortgage calculator (10.81× the country average). Demographically, the Real estate development audience skews more female with an average age of 39.0, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Real estate development fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 39.0 |
| Estimated audience size | 7,459,468 |
Audience persona
The typical Real estate development fan in Germany is more female, around 39.0 years old, with strong DIY Mentality tendencies and a notable affinity for Mortgage calculator.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 779,365 | 0.48× |
| Bayern | 704,314 | 0.59× |
| Hessen | 576,721 | 1.01× |
| Baden-Württemberg | 546,030 | 0.54× |
| Niedersachsen | 271,561 | 0.37× |
| Rheinland-Pfalz | 266,746 | 0.71× |
| Thüringen | 233,919 | 1.23× |
| Berlin | 218,037 | 0.65× |
| Sachsen-Anhalt | 210,659 | 1.09× |
| Brandenburg | 210,561 | 0.91× |
| Saarland | 207,656 | 2.27× |
| Mecklenburg-Vorpommern | 199,807 | 1.4× |
| Sachsen | 197,720 | 0.54× |
| Schleswig-Holstein | 177,690 | 0.66× |
| Bremen | 177,201 | 2.78× |
| Hamburg | 128,063 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mortgage calculator | 10.81× | Home & Garden |
| First-time buyer | 8.41× | Shopping |
| ImmoScout24 | 4.25× | Home & Garden |
| Terraced house | 7.09× | Home & Garden |
| Starter home | 6.58× | Home & Garden |
| Single-family detached home | 6.53× | Home & Garden |
| Renovation | 3.89× | Home & Garden |
| Property finder | 4.98× | Home & Garden |
| Residential area | 6.36× | Home & Garden |
| First-time home buyer grant | 6.45× | Home & Garden |
| Real estate broker | 5.31× | Home & Garden |
| Tagesschau | 2.14× | Movies & TV |
| Immowelt | 3.26× | Home & Garden |
| ImmobilienScout24 | 3.65× | Home & Garden |
| Semi-detached | 6.62× | Home & Garden |
| Transfermarkt | 2.86× | Sports |
| Do it yourself (DIY) | 2.25× | Home & Garden |
| Mortgage loans | 5.88× | Business & Career |
| Modern architecture | 3.48× | Arts & Culture |
| Luxury real estate | 3.92× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.42 |
| Quality Awareness | PREMIUM | 2.14 |
| Design Affinity | PREMIUM | 2.11 |
| Luxury Orientation | PREMIUM | 1.87 |
| Sustainability | BALANCE | 1.5 |
| Sports Activity | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 8.9% |
| China | 6.6% |
See Real estate development audiences in other countries
- Real estate development — United States
- Real estate development — United Kingdom
- Real estate development — France
- Real estate development — Italy
- Real estate development — Spain
- Real estate development — Brazil
- Real estate development — Japan
- Real estate development — South Korea
- Real estate development — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Real estate development have in Germany?
Real estate development has an estimated audience of 7,459,468 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Real estate development fans?
56.9% of Real estate development fans are female, 43.1% are male, with an average age of 39.0 years.
Which brands do Real estate development fans like most?
Real estate development fans show strongest brand affinity for Mortgage calculator (10.81×), First-time buyer (8.41×), and ImmoScout24 (4.25×) over the country average.
Where do Real estate development fans live in Germany?
Real estate development fans in Germany are most concentrated in Nordrhein-Westfalen (reach 779,365), Bayern (reach 704,314), and Hessen (reach 576,721). These three regions account for the largest share of the active audience.
What other brands do Real estate development fans also like?
Beyond Real estate development itself, the audience over-indexes on First-time buyer (8.41×), ImmoScout24 (4.25×), Terraced house (7.09×), and Starter home (6.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Real estate development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.