Real estate development Audience in Germany
A data profile of the people who buy, follow and care about Real estate development in Germany — modelled from more than twelve digital signal sources. Real estate development has an estimated audience of 7,459,468 people in Germany.
The average Real estate development fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Mortgage calculator, Starter home, First-time home buyer grant, with strongest over-indexing on Mortgage calculator (20.52× the country average).
Demographically, the Real estate development audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Real estate development fan in Germany is more female, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage calculator.
At a glance
The key figures that characterise the Real estate development profile in Germany.
Search interest · 12-month trend
Demographics of Real estate development fans
56.9% are female, 43.1% are male, average age 39.0.
Gender split
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 39.0 |
| Estimated audience size | 7,459,468 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Real estate development audience comes from Germany.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 8.9% |
| China | 6.6% |
Geography
Where the Real estate development audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~80K | 1.31× | |
| 02 | Saarland | ~100K | 1.25× | |
| 03 | Mecklenburg-Vorpommern | ~200K | 1.08× | |
| 04 | Thüringen | ~200K | 1.04× | |
| 05 | Sachsen-Anhalt | ~200K | 1.02× | |
| 06 | Hessen | ~600K | 1.00× | |
| 07 | Brandenburg | ~200K | 0.98× | |
| 08 | Hamburg | ~200K | 0.95× | |
| 09 | Rheinland-Pfalz | ~400K | 0.94× | |
| 10 | Schleswig-Holstein | ~300K | 0.94× | |
| 11 | Sachsen | ~300K | 0.91× | |
| 12 | Berlin | ~300K | 0.90× | |
| 13 | Niedersachsen | ~600K | 0.85× | |
| 14 | Baden-Württemberg | ~800K | 0.82× | |
| 15 | Bayern | ~1M | 0.81× | |
| 16 | Nordrhein-Westfalen | ~1M | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Real estate development audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mortgage calculator | Home & Garden | 20.52× | ||
| 02 | First-time home buyer grant | Home & Garden | 15.28× | ||
| 03 | Starter home | Home & Garden | 15.08× | ||
| 04 | First-time buyer | Shopping | 9.58× | ||
| 05 | Residential area | Home & Garden | 7.63× | ||
| 06 | Terraced house | Home & Garden | 7.28× | ||
| 07 | Single-family detached home | Home & Garden | 6.60× | ||
| 08 | Real estate broker | Home & Garden | 5.85× | ||
| 09 | Mortgage loans | Business & Career | 5.21× | ||
| 10 | Property finder | Home & Garden | 4.33× | ||
| 11 | Crime fiction | Literature | 4.04× | ||
| 12 | Bedroom furniture | Home & Garden | 3.79× | ||
| 13 | ImmobilienScout24 | Home & Garden | 3.60× | ||
| 14 | Modern architecture | Arts & Culture | 3.46× | ||
| 15 | Renovation | Home & Garden | 3.20× | ||
| 16 | Efficient energy use | Technology & Electronics | 2.92× | ||
| 17 | ImmoScout24 | Home & Garden | 2.83× | ||
| 18 | Immowelt | Home & Garden | 2.50× | ||
| 19 | Personal finance | Business & Career | 1.92× | ||
| 20 | Tagesschau | Movies & TV | 1.59× |
Personality of the Real estate development audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.56× | |
| Luxury Orientation | PREMIUM | 2.06× | |
| Design Affinity | PREMIUM | 2.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.96× | |
| Price Sensitivity | PREMIUM | 0.99× | |
| Healthy Lifestyle | BALANCE | 1.01× |
Frequently asked questions
How many fans does Real estate development have in Germany?
Real estate development has an estimated audience of 7,459,468 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Real estate development fans?
56.9% of Real estate development fans are female, 43.1% are male, with an average age of 39.0 years.
Which brands do Real estate development fans like most?
Real estate development fans show strongest brand affinity for Mortgage calculator (20.52×), Starter home (15.08×), and First-time home buyer grant (15.28×) over the country average.
Where do Real estate development fans live in Germany?
Real estate development fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Real estate development fans also like?
Beyond Real estate development itself, the audience over-indexes on Starter home (15.08×), First-time home buyer grant (15.28×), First-time buyer (9.58×), and Terraced house (7.28×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Real estate development audiences in other countries
- Real estate development — United States
- Real estate development — United Kingdom
- Real estate development — France
- Real estate development — Italy
- Real estate development — Spain
- Real estate development — Brazil
- Real estate development — Japan
- Real estate development — South Korea
- Real estate development — India
- Real estate development — Canada
- Real estate development — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Real estate development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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