Single-family detached home Audience in Germany
Single-family detached home has an estimated audience of 3,964,610 people in Germany. 57.3% are female, 42.7% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Immobilien, Terraced house, First-time home buyer grant, Semi-detached, Real estate development.
The average Single-family detached home fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Immobilien, Terraced house, First-time home buyer grant, with strongest over-indexing on Immobilien (13.03× the country average). Demographically, the Single-family detached home audience skews more female with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Single-family detached home fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 39.9 |
| Estimated audience size | 3,964,610 |
Audience persona
The typical Single-family detached home fan in Germany is more female, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Immobilien.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 230,992 | 0.27× |
| Bayern | 224,802 | 0.35× |
| Baden-Württemberg | 200,483 | 0.37× |
| Rheinland-Pfalz | 192,431 | 0.97× |
| Thüringen | 150,594 | 1.49× |
| Hessen | 143,940 | 0.48× |
| Niedersachsen | 137,689 | 0.36× |
| Sachsen-Anhalt | 137,550 | 1.34× |
| Brandenburg | 130,134 | 1.06× |
| Sachsen | 123,051 | 0.63× |
| Mecklenburg-Vorpommern | 116,592 | 1.54× |
| Bremen | 116,389 | 3.43× |
| Saarland | 114,498 | 2.35× |
| Schleswig-Holstein | 108,061 | 0.76× |
| Hamburg | 92,274 | 1.03× |
| Berlin | 85,781 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Immobilien | 13.03× | Business & Career |
| Terraced house | 10.02× | Home & Garden |
| First-time home buyer grant | 11.09× | Home & Garden |
| Semi-detached | 12.67× | Home & Garden |
| Real estate development | 6.6× | Business & Career |
| Sustainable architecture | 9.88× | Home & Garden |
| Land lot | 11.11× | Home & Garden |
| Condominium | 9.98× | Home & Garden |
| Property finder | 5.67× | Home & Garden |
| Real property | 6.23× | Home & Garden |
| Residential area | 6.47× | Home & Garden |
| ImmoScout24 | 2.96× | Home & Garden |
| Prefabricated building | 6.92× | Home & Garden |
| Green building | 6.11× | Home & Garden |
| Immobilien Zeitung | 12.78× | Business & Career |
| Commercial mortgage | 7.33× | Business & Career |
| Property | 3.92× | Home & Garden |
| Home construction | 3.24× | Home & Garden |
| Starter home | 4.95× | Home & Garden |
| Townhouse | 5.61× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2 |
| Design Affinity | PREMIUM | 1.92 |
| Luxury Orientation | PREMIUM | 1.57 |
| Sustainability | BALANCE | 1.47 |
| Quality Awareness | PREMIUM | 1.46 |
| Indulgence | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 10.9% |
| Germany | 8.6% |
See Single-family detached home audiences in other countries
- Single-family detached home — United States
- Single-family detached home — United Kingdom
- Single-family detached home — France
- Single-family detached home — Italy
- Single-family detached home — Spain
- Single-family detached home — Brazil
- Single-family detached home — Japan
- Single-family detached home — South Korea
- Single-family detached home — India
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Single-family detached home have in Germany?
Single-family detached home has an estimated audience of 3,964,610 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Single-family detached home fans?
57.3% of Single-family detached home fans are female, 42.7% are male, with an average age of 39.9 years.
Which brands do Single-family detached home fans like most?
Single-family detached home fans show strongest brand affinity for Immobilien (13.03×), Terraced house (10.02×), and First-time home buyer grant (11.09×) over the country average.
Where do Single-family detached home fans live in Germany?
Single-family detached home fans in Germany are most concentrated in Nordrhein-Westfalen (reach 230,992), Bayern (reach 224,802), and Baden-Württemberg (reach 200,483). These three regions account for the largest share of the active audience.
What other brands do Single-family detached home fans also like?
Beyond Single-family detached home itself, the audience over-indexes on Terraced house (10.02×), First-time home buyer grant (11.09×), Semi-detached (12.67×), and Real estate development (6.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Single-family detached home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.