Rascasse Audience Intelligence

Single-family detached home Audience in Germany

A data profile of the people who buy, follow and care about Single-family detached home in Germany — modelled from more than twelve digital signal sources. Single-family detached home has an estimated audience of 3,964,610 people in Germany.

#922among Topic in Germany#115in Home & Garden

The average Single-family detached home fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Immobilien, Terraced house, First-time home buyer grant, with strongest over-indexing on Immobilien (13.03× the country average).

Demographically, the Single-family detached home audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Single-family detached home fan in Germany is more female, around 39.9 years old, with strong Design Affinity tendencies and a notable affinity for Immobilien.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Single-family detached home profile in Germany.

Audience size
4M
in Germany
Gender
57.3%♀
42.7% male
Age
39.9
average years
Country rank
#1489
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Single-family detached home fans

57.3% are female, 42.7% are male, average age 39.9.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Single-family detached home audience in Germany
MetricValue
Female57.3%
Male42.7%
Average age39.9
Estimated audience size3,964,610
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Single-family detached home audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3923%
40-4922%
50+19%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Single-family detached home audience comes from Germany.

Worldwide audience distribution share by country for Single-family detached home
CountryShare
United States19.5%
Japan10.9%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Single-family detached home audience in Germany is strongest.

Fig. 05

Top regions by affinity

Single-family detached home fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~50K1.46×
02Saarland~60K1.27×
03Mecklenburg-Vorpommern~80K1.11×
04Thüringen~100K1.10×
05Sachsen-Anhalt~100K1.07×
06Brandenburg~100K1.01×
07Hamburg~90K1.00×
08Rheinland-Pfalz~200K0.99×
09Schleswig-Holstein~100K0.95×
10Sachsen~200K0.92×
11Berlin~200K0.89×
12Hessen~300K0.87×
13Niedersachsen~300K0.86×
14Baden-Württemberg~500K0.83×
15Bayern~500K0.80×
16Nordrhein-Westfalen~700K0.77×
Fig. 06

Affinity by region

Affinity by region — Single-family detached home, Germany
0.77×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Single-family detached home audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Single-family detached home audience
#·InterestCategoryAffinity×
01ImmobilienBusiness & Career13.03×
02Immobilien ZeitungBusiness & Career12.78×
03Semi-detachedHome & Garden12.67×
04Land lotHome & Garden11.11×
05First-time home buyer grantHome & Garden11.09×
06Terraced houseHome & Garden10.02×
07CondominiumHome & Garden9.98×
08Sustainable architectureHome & Garden9.88×
09Commercial mortgageBusiness & Career7.33×
10Prefabricated buildingHome & Garden6.92×
11Real estate developmentBusiness & Career6.60×
12Residential areaHome & Garden6.47×
13Real propertyHome & Garden6.23×
14Green buildingHome & Garden6.11×
15Property finderHome & Garden5.67×
16TownhouseHome & Garden5.61×
17Starter homeHome & Garden4.95×
18PropertyHome & Garden3.92×
19Home constructionHome & Garden3.24×
20ImmoScout24Home & Garden2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Single-family detached home audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Single-family detached home audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.35×
Quality AwarenessPREMIUM2.31×
DIY MentalityTHRILL1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Single-family detached home audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
ExtroversionTHRILL0.89×
SpiritualityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Single-family detached home have in Germany?

Single-family detached home has an estimated audience of 3,964,610 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Single-family detached home fans?

57.3% of Single-family detached home fans are female, 42.7% are male, with an average age of 39.9 years.

03

Which brands do Single-family detached home fans like most?

Single-family detached home fans show strongest brand affinity for Immobilien (13.03×), Terraced house (10.02×), and First-time home buyer grant (11.09×) over the country average.

04

Where do Single-family detached home fans live in Germany?

Single-family detached home fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Single-family detached home fans also like?

Beyond Single-family detached home itself, the audience over-indexes on Terraced house (10.02×), First-time home buyer grant (11.09×), Semi-detached (12.67×), and Real estate development (6.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Single-family detached home audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Single-family detached home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →