Immobilien Zeitung Audience in Germany
Immobilien Zeitung has an estimated audience of 698,786 people in Germany. 59.9% are female, 40.1% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: ImmoScout24, Immowelt, Real estate economics, Real estate license, Commerzbank.
The average Immobilien Zeitung fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include ImmoScout24, Immowelt, Real estate economics, with strongest over-indexing on ImmoScout24 (13.82× the country average). Demographically, the Immobilien Zeitung audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Immobilien Zeitung fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 39.4 |
| Estimated audience size | 698,786 |
Audience persona
The typical Immobilien Zeitung fan in Germany is more female, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for ImmoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 164,005 | 1.07× |
| Bayern | 134,329 | 1.2× |
| Hessen | 117,018 | 2.2× |
| Baden-Württemberg | 79,968 | 0.84× |
| Berlin | 72,949 | 2.33× |
| Niedersachsen | 42,836 | 0.63× |
| Hamburg | 38,349 | 2.43× |
| Rheinland-Pfalz | 26,961 | 0.77× |
| Brandenburg | 24,744 | 1.14× |
| Sachsen | 18,270 | 0.53× |
| Schleswig-Holstein | 13,349 | 0.53× |
| Bremen | 6,576 | 1.1× |
| Thüringen | 4,921 | 0.28× |
| Saarland | 4,682 | 0.55× |
| Sachsen-Anhalt | 4,013 | 0.22× |
| Mecklenburg-Vorpommern | 2,540 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ImmoScout24 | 13.82× | Home & Garden |
| Immowelt | 4.13× | Home & Garden |
| Real estate economics | 5.73× | Business & Career |
| Real estate license | 15.74× | Business & Career |
| Commerzbank | 2.67× | Business & Career |
| Real estate broker | 4.69× | Home & Garden |
| Property finder | 4.01× | Home & Garden |
| ImmobilienScout24 | 3.28× | Home & Garden |
| Family (biology) | 5.09× | Kids & Family |
| Property management | 4.99× | Business & Career |
| Real estate development | 3.1× | Business & Career |
| Engel & Völkers | 12× | Home & Garden |
| IFP School | 38.71× | Business & Career |
| Futures contract | 2.36× | Business & Career |
| First-time buyer | 3.18× | Shopping |
| Real estate entrepreneur | 8.51× | Business & Career |
| First-time home buyer grant | 3.32× | Home & Garden |
| Luxury real estate | 2.5× | Business & Career |
| Home construction | 1.73× | Home & Garden |
| Terraced house | 2.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.94 |
| Design Affinity | PREMIUM | 2.23 |
| Sustainability | BALANCE | 1.92 |
| Luxury Orientation | PREMIUM | 1.63 |
| Career Orientation | POWER | 1.58 |
| Sports Activity | POWER | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.0% |
| United Kingdom | 2.7% |
| Austria | 0.5% |
See Immobilien Zeitung audiences in other countries
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Frequently asked questions
How many fans does Immobilien Zeitung have in Germany?
Immobilien Zeitung has an estimated audience of 698,786 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Immobilien Zeitung fans?
59.9% of Immobilien Zeitung fans are female, 40.1% are male, with an average age of 39.4 years.
Which brands do Immobilien Zeitung fans like most?
Immobilien Zeitung fans show strongest brand affinity for ImmoScout24 (13.82×), Immowelt (4.13×), and Real estate economics (5.73×) over the country average.
Where do Immobilien Zeitung fans live in Germany?
Immobilien Zeitung fans in Germany are most concentrated in Nordrhein-Westfalen (reach 164,005), Bayern (reach 134,329), and Hessen (reach 117,018). These three regions account for the largest share of the active audience.
What other brands do Immobilien Zeitung fans also like?
Beyond Immobilien Zeitung itself, the audience over-indexes on Immowelt (4.13×), Real estate economics (5.73×), Real estate license (15.74×), and Commerzbank (2.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Immobilien Zeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.