Rascasse Audience Intelligence

Immobilien Zeitung Audience in Germany

Name: Immobilien Zeitung — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Immobilien Zeitung in Germany — modelled from more than twelve digital signal sources. Immobilien Zeitung has an estimated audience of 698,519 people in Germany.

#295among Website / Newspaper / Magazine in Germany #709in Business & Career

The average Immobilien Zeitung fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include ImmoScout24, Immowelt, Real estate economics, with strongest over-indexing on ImmoScout24 (13.82× the country average).

Demographically, the Immobilien Zeitung audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Immobilien Zeitung fan in Germany is more female, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for ImmoScout24.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Immobilien Zeitung profile in Germany.

Audience size

699K

in Germany

Gender

59.9%♀

40.1% male

Age

39.4

average years

Country rank

#8875

Website / Newspaper / Magazine in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Audience demographics of Immobilien Zeitung

59.9% are female, 40.1% are male, average age 39.4.

Fig. 02

Gender split

59.9%

Female

40.1%

Male

Demographic split for Immobilien Zeitung audience in Germany
Metric	Value
Female	59.9%
Male	40.1%
Average age	39.4
Estimated audience size	698,519

Fig. 03

Age distribution

Age distribution of the Immobilien Zeitung audience in Germany
Age bracket	Share	%
16-19		18%
20-29		20%
30-39		20%
40-49		21%
50+		20%

Fig. 04

Worldwide distribution

95.0%

of the worldwide Immobilien Zeitung audience comes from Germany.

Worldwide audience distribution share by country for Immobilien Zeitung
Country	Share
Germany	95.0%
United Kingdom	2.7%
Austria	0.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Immobilien Zeitung audience in Germany is strongest.

Fig. 05

Top regions by affinity

Immobilien Zeitung fans by region: top regions in Germany
#	Region	Reach	×
01	Hamburg	~40K	2.24×
02	Hessen	~100K	2.08×
03	Berlin	~70K	2.08×
04	Bayern	~100K	1.24×
05	Brandenburg	~20K	1.12×
06	Nordrhein-Westfalen	~200K	1.04×
07	Bremen	~6K	1.02×
08	Baden-Württemberg	~80K	0.89×
09	Saarland	~7K	0.85×
10	Rheinland-Pfalz	~30K	0.83×
11	Mecklenburg-Vorpommern	~10K	0.79×
12	Thüringen	~10K	0.75×
13	Sachsen-Anhalt	~10K	0.74×
14	Niedersachsen	~50K	0.71×
15	Schleswig-Holstein	~20K	0.71×
16	Sachsen	~20K	0.67×

Affinity by region — Immobilien Zeitung, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Immobilien Zeitung audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Immobilien Zeitung audience
#	Interest	Category	×
01	IFP School	Business & Career	38.71×
02	Real estate license	Business & Career	15.74×
03	ImmoScout24	Home & Garden	13.82×
04	Engel & Völkers	Home & Garden	12.00×
05	Real estate entrepreneur	Business & Career	8.51×
06	Real estate economics	Business & Career	5.73×
07	Family (biology)	Kids & Family	5.09×
08	Property management	Business & Career	4.99×
09	Real estate broker	Home & Garden	4.69×
10	Immowelt	Home & Garden	4.13×
11	Property finder	Home & Garden	4.01×
12	First-time home buyer grant	Home & Garden	3.32×
13	ImmobilienScout24	Home & Garden	3.28×
14	First-time buyer	Shopping	3.18×
15	Real estate development	Business & Career	3.10×
16	Commerzbank	Business & Career	2.67×
17	Terraced house	Home & Garden	2.53×
18	Luxury real estate	Business & Career	2.50×
19	Futures contract	Business & Career	2.36×
20	Home construction	Home & Garden	1.73×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Immobilien Zeitung audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Immobilien Zeitung audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	1.80×
Quality Awareness	PREMIUM	1.60×
Design Affinity	PREMIUM	1.46×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Immobilien Zeitung audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.77×
Social Media Usage	JOY	0.91×
Tradition	CONSERVATISM	0.98×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Immobilien Zeitung have in Germany?

Immobilien Zeitung has an estimated audience of 698,519 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Immobilien Zeitung fans?

59.9% of Immobilien Zeitung fans are female, 40.1% are male, with an average age of 39.4 years.

Which brands do Immobilien Zeitung fans like most?

Immobilien Zeitung fans show strongest brand affinity for ImmoScout24 (13.82×), Immowelt (4.13×), and Real estate economics (5.73×) over the country average.

Where do Immobilien Zeitung fans live in Germany?

Immobilien Zeitung fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Hessen (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Immobilien Zeitung fans also like?

Beyond Immobilien Zeitung itself, the audience over-indexes on Immowelt (4.13×), Real estate economics (5.73×), Real estate license (15.74×), and Commerzbank (2.67×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Immobilien Zeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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