Rascasse Audience Intelligence

Real estate entrepreneur Audience in Germany

A data profile of the people who buy, follow and care about Real estate entrepreneur in Germany — modelled from more than twelve digital signal sources. Real estate entrepreneur has an estimated audience of 461,328 people in Germany.

#4876among Topic in Germany#913in Business & Career

The average Real estate entrepreneur fan in Germany is 32.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mortgage calculator, First-time home buyer grant, Real property, with strongest over-indexing on Mortgage calculator (19.72× the country average).

Demographically, the Real estate entrepreneur audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Real estate entrepreneur fan in Germany is more male, around 32.5 years old, with strong Risk Appetite tendencies and a notable affinity for Mortgage calculator.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Real estate entrepreneur profile in Germany.

Audience size
461K
in Germany
Gender
38.6%♀
61.4% male
Age
32.5
average years
Country rank
#12525
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Real estate entrepreneur fans

38.6% are female, 61.4% are male, average age 32.5.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Real estate entrepreneur audience in Germany
MetricValue
Female38.6%
Male61.4%
Average age32.5
Estimated audience size461,328
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Real estate entrepreneur audience in Germany
Age bracketShare%
16-1935%
20-2925%
30-3918%
40-4914%
50+8%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Real estate entrepreneur audience comes from Germany.

Worldwide audience distribution share by country for Real estate entrepreneur
CountryShare
United States31.6%
Australia5.5%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Real estate entrepreneur audience in Germany is strongest.

Fig. 05

Top regions by affinity

Real estate entrepreneur fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.29×
02Hessen~40K1.09×
03Hamburg~10K1.07×
04Nordrhein-Westfalen~100K1.05×
05Saarland~6K1.04×
06Rheinland-Pfalz~20K1.03×
07Berlin~20K0.99×
08Schleswig-Holstein~20K0.99×
09Niedersachsen~40K0.97×
10Brandenburg~10K0.97×
11Thüringen~10K0.97×
12Sachsen-Anhalt~10K0.96×
13Mecklenburg-Vorpommern~8K0.94×
14Baden-Württemberg~60K0.90×
15Sachsen~20K0.90×
16Bayern~60K0.84×
Fig. 06

Affinity by region

Affinity by region — Real estate entrepreneur, Germany
0.84×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Real estate entrepreneur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Real estate entrepreneur audience
#·InterestCategoryAffinity×
01Mortgage calculatorHome & Garden19.72×
02First-time home buyer grantHome & Garden16.74×
03Retirement planningBusiness & Career15.15×
04Real propertyHome & Garden12.43×
05Starter homeHome & Garden11.55×
06First-time buyerShopping11.20×
07Amy MacdonaldMusic & Radio10.75×
08Money managementBusiness & Career9.19×
09SpreadsheetTechnology & Electronics8.11×
10Luxury WatchesFashion & Accessoires7.36×
11Residential areaHome & Garden6.41×
12TownhouseHome & Garden6.19×
13Stock marketBusiness & Career5.90×
14Real estate brokerHome & Garden5.20×
15Google NewsNews3.65×
16ImmoScout24Home & Garden3.44×
17NatureHome & Garden2.29×
18Personal financeBusiness & Career2.16×
19TagesschauMovies & TV2.15×
20FamilyKids & Family1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Real estate entrepreneur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Real estate entrepreneur audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.66×
Luxury OrientationPREMIUM2.56×
Quality AwarenessPREMIUM2.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Real estate entrepreneur audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.78×
CreativityOPEN0.92×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Real estate entrepreneur have in Germany?

Real estate entrepreneur has an estimated audience of 461,328 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Real estate entrepreneur fans?

38.6% of Real estate entrepreneur fans are female, 61.4% are male, with an average age of 32.5 years.

03

Which brands do Real estate entrepreneur fans like most?

Real estate entrepreneur fans show strongest brand affinity for Mortgage calculator (19.72×), First-time home buyer grant (16.74×), and Real property (12.43×) over the country average.

04

Where do Real estate entrepreneur fans live in Germany?

Real estate entrepreneur fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Real estate entrepreneur fans also like?

Beyond Real estate entrepreneur itself, the audience over-indexes on First-time home buyer grant (16.74×), Real property (12.43×), Starter home (11.55×), and First-time buyer (11.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Real estate entrepreneur audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Real estate entrepreneur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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