Real estate entrepreneur Audience in Germany
Real estate entrepreneur has an estimated audience of 461,328 people in Germany. 38.6% are female, 61.4% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Real property, First-time buyer, Mortgage calculator, ImmoScout24, Residential area.
The average Real estate entrepreneur fan in Germany is 32.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Real property, First-time buyer, Mortgage calculator, with strongest over-indexing on Real property (15.48× the country average). Demographically, the Real estate entrepreneur audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Real estate entrepreneur fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 32.5 |
| Estimated audience size | 461,328 |
Audience persona
The typical Real estate entrepreneur fan in Germany is more male, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 110,773 | 1.1× |
| Baden-Württemberg | 58,853 | 0.93× |
| Bayern | 56,098 | 0.76× |
| Niedersachsen | 43,905 | 0.98× |
| Hessen | 42,588 | 1.21× |
| Berlin | 21,696 | 1.05× |
| Sachsen | 19,894 | 0.88× |
| Schleswig-Holstein | 16,899 | 1.02× |
| Rheinland-Pfalz | 15,660 | 0.68× |
| Hamburg | 12,179 | 1.17× |
| Brandenburg | 12,136 | 0.85× |
| Thüringen | 10,112 | 0.86× |
| Sachsen-Anhalt | 9,493 | 0.79× |
| Bremen | 7,584 | 1.92× |
| Saarland | 6,297 | 1.11× |
| Mecklenburg-Vorpommern | 6,046 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 15.48× | Home & Garden |
| First-time buyer | 11.22× | Shopping |
| Mortgage calculator | 12.58× | Home & Garden |
| ImmoScout24 | 5.42× | Home & Garden |
| Residential area | 8.77× | Home & Garden |
| First-time home buyer grant | 8.56× | Home & Garden |
| Property finder | 5.58× | Home & Garden |
| Retirement planning | 13.79× | Business & Career |
| Starter home | 6.11× | Home & Garden |
| Real estate broker | 5.31× | Home & Garden |
| Luxury Watches | 7.82× | Fashion & Accessoires |
| Livemusic | 3.6× | Music & Radio |
| Modern architecture | 3.8× | Arts & Culture |
| Spiegel Online | 2.26× | News |
| Stock market | 5.66× | Business & Career |
| Immowelt | 3.11× | Home & Garden |
| JACK & JONES | 14.9× | Fashion & Accessoires |
| Do it yourself (DIY) | 2.17× | Home & Garden |
| Luxury real estate | 4.16× | Business & Career |
| Townhouse | 5.15× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.64 |
| Risk Appetite | THRILL | 2.15 |
| Quality Awareness | PREMIUM | 2.1 |
| Design Affinity | PREMIUM | 2.06 |
| DIY Mentality | THRILL | 1.84 |
| Early Adopter Mentality | POWER | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| Australia | 5.5% |
| United Kingdom | 4.3% |
See Real estate entrepreneur audiences in other countries
- Real estate entrepreneur — United States
- Real estate entrepreneur — United Kingdom
- Real estate entrepreneur — France
- Real estate entrepreneur — Italy
- Real estate entrepreneur — Spain
- Real estate entrepreneur — Brazil
- Real estate entrepreneur — Japan
- Real estate entrepreneur — South Korea
- Real estate entrepreneur — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Real estate entrepreneur have in Germany?
Real estate entrepreneur has an estimated audience of 461,328 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Real estate entrepreneur fans?
38.6% of Real estate entrepreneur fans are female, 61.4% are male, with an average age of 32.5 years.
Which brands do Real estate entrepreneur fans like most?
Real estate entrepreneur fans show strongest brand affinity for Real property (15.48×), First-time buyer (11.22×), and Mortgage calculator (12.58×) over the country average.
Where do Real estate entrepreneur fans live in Germany?
Real estate entrepreneur fans in Germany are most concentrated in Nordrhein-Westfalen (reach 110,773), Baden-Württemberg (reach 58,853), and Bayern (reach 56,098). These three regions account for the largest share of the active audience.
What other brands do Real estate entrepreneur fans also like?
Beyond Real estate entrepreneur itself, the audience over-indexes on First-time buyer (11.22×), Mortgage calculator (12.58×), ImmoScout24 (5.42×), and Residential area (8.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Real estate entrepreneur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.