Amy Macdonald Audience in Germany
Amy Macdonald has an estimated audience of 791,976 people in Germany. 38.6% are female, 61.4% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Beth Ditto, Thompson Twins, LP, Snow blower, Luc Besson.
The average Amy Macdonald fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Beth Ditto, Thompson Twins, LP, with strongest over-indexing on Beth Ditto (147.28× the country average). Demographically, the Amy Macdonald audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Amy Macdonald fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 39.2 |
| Estimated audience size | 791,976 |
Audience persona
The typical Amy Macdonald fan in Germany is more male, around 39.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Beth Ditto.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 156,328 | 0.9× |
| Bayern | 110,577 | 0.87× |
| Baden-Württemberg | 107,030 | 0.99× |
| Niedersachsen | 77,529 | 1.01× |
| Hessen | 47,777 | 0.79× |
| Thüringen | 39,905 | 1.98× |
| Sachsen | 37,264 | 0.96× |
| Rheinland-Pfalz | 33,945 | 0.86× |
| Berlin | 28,916 | 0.82× |
| Schleswig-Holstein | 25,164 | 0.88× |
| Brandenburg | 21,987 | 0.89× |
| Sachsen-Anhalt | 18,720 | 0.91× |
| Hamburg | 16,058 | 0.9× |
| Mecklenburg-Vorpommern | 14,242 | 0.94× |
| Saarland | 11,114 | 1.14× |
| Bremen | 7,832 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beth Ditto | 147.28× | Music & Radio |
| Thompson Twins | 295.96× | Music & Radio |
| LP | 84.58× | Music & Radio |
| Snow blower | 42.17× | Home & Garden |
| Luc Besson | 50.26× | Movies & TV |
| Tom Odell | 41.51× | Music & Radio |
| Highland cattle | 92.55× | Pets & Animals |
| Smyths Toys Superstores | 35.18× | Shopping |
| Noga Erez | 53.08× | Music & Radio |
| Cumhuriyet | 13.85× | News |
| Alexandra Stan | 78.91× | Music & Radio |
| Crayola | 83.27× | Kids & Family |
| Lena Meyer-Landrut | 9.95× | Music & Radio |
| Knitting pattern | 14.9× | Fashion & Accessoires |
| Lush (band) | 17.57× | Music & Radio |
| Draw Something | 80.69× | Games |
| Step by Step (TV series) | 16.68× | Movies & TV |
| M.I.A. (rapper) | 20× | Music & Radio |
| Weaning | 20× | Health |
| Cover version | 5.16× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.65 |
| Sustainability | BALANCE | 1.37 |
| Community Orientation | OPEN | 1.37 |
| Tradition | CONSERVATISM | 1.36 |
| Sports Activity | POWER | 1.21 |
| Urban Lifestyle | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 39.1% |
| United Kingdom | 22.5% |
| France | 7.3% |
See Amy Macdonald audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Amy Macdonald have in Germany?
Amy Macdonald has an estimated audience of 791,976 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Amy Macdonald fans?
38.6% of Amy Macdonald fans are female, 61.4% are male, with an average age of 39.2 years.
Which brands do Amy Macdonald fans like most?
Amy Macdonald fans show strongest brand affinity for Beth Ditto (147.28×), Thompson Twins (295.96×), and LP (84.58×) over the country average.
Where do Amy Macdonald fans live in Germany?
Amy Macdonald fans in Germany are most concentrated in Nordrhein-Westfalen (reach 156,328), Bayern (reach 110,577), and Baden-Württemberg (reach 107,030). These three regions account for the largest share of the active audience.
What other brands do Amy Macdonald fans also like?
Beyond Amy Macdonald itself, the audience over-indexes on Thompson Twins (295.96×), LP (84.58×), Snow blower (42.17×), and Luc Besson (50.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Amy Macdonald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.