Rascasse Audience Intelligence

Amy Macdonald Audience in Germany

A data profile of the people who buy, follow and care about Amy Macdonald in Germany — modelled from more than twelve digital signal sources. Amy Macdonald has an estimated audience of 813,644 people in Germany.

#62among Singer-songwriter in Germany#1206among Person in Germany#801in Music & Radio

The average Amy Macdonald fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Thompson Twins, Beth Ditto, LP, with strongest over-indexing on Thompson Twins (295.96× the country average).

Demographically, the Amy Macdonald audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Amy Macdonald fan in Germany is more male, around 39.2 years old, with strong Mindfulness tendencies and a notable affinity for Thompson Twins.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amy Macdonald profile in Germany.

Audience size
814K
in Germany
Gender
38.6%♀
61.4% male
Age
39.2
average years
Country rank
#7775
Person in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amy Macdonald fans

38.6% are female, 61.4% are male, average age 39.2.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Amy Macdonald audience in Germany
MetricValue
Female38.6%
Male61.4%
Average age39.2
Estimated audience size813,644
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Amy Macdonald audience in Germany
Age bracketShare%
16-1921%
20-2916%
30-3920%
40-4925%
50+18%
Fig. 04

Worldwide distribution

42.1%

of the worldwide Amy Macdonald audience comes from Germany.

Worldwide audience distribution share by country for Amy Macdonald
CountryShare
Germany42.1%
United Kingdom18.9%
France6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amy Macdonald audience in Germany is strongest.

Fig. 05

Top regions by affinity

Amy Macdonald fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.63×
02Sachsen-Anhalt~20K1.14×
03Niedersachsen~90K1.13×
04Saarland~10K1.11×
05Sachsen~40K1.09×
06Baden-Württemberg~100K1.07×
07Bremen~7K1.04×
08Mecklenburg-Vorpommern~20K1.02×
09Schleswig-Holstein~30K0.98×
10Brandenburg~20K0.96×
11Hamburg~20K0.94×
12Rheinland-Pfalz~40K0.89×
13Bayern~100K0.85×
14Nordrhein-Westfalen~100K0.81×
15Hessen~40K0.74×
16Berlin~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Amy Macdonald, Germany
0.74×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amy Macdonald audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amy Macdonald audience
#·InterestCategoryAffinity×
01Thompson TwinsMusic & Radio295.96×
02Beth DittoMusic & Radio147.28×
03Highland cattlePets & Animals92.55×
04LPMusic & Radio84.58×
05CrayolaKids & Family83.27×
06Draw SomethingGames80.69×
07Alexandra StanMusic & Radio78.91×
08Noga ErezMusic & Radio53.08×
09Luc BessonMovies & TV50.26×
10Snow blowerHome & Garden42.17×
11Tom OdellMusic & Radio41.51×
12SYMLMusic & Radio41.02×
13Smyths Toys SuperstoresShopping35.18×
14WeaningHealth20.00×
15M.I.A. (rapper)Music & Radio20.00×
16Lush (band)Music & Radio17.57×
17Step by Step (TV series)Movies & TV16.68×
18Knitting patternFashion & Accessoires14.90×
19CumhuriyetNews13.85×
20Lena Meyer-LandrutMusic & Radio9.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amy Macdonald audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amy Macdonald audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.44×
SpiritualityBALANCE1.33×
TraditionCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amy Macdonald audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.91×
Luxury OrientationPREMIUM0.92×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amy Macdonald have in Germany?

Amy Macdonald has an estimated audience of 813,644 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Amy Macdonald fans?

38.6% of Amy Macdonald fans are female, 61.4% are male, with an average age of 39.2 years.

03

Which brands do Amy Macdonald fans like most?

Amy Macdonald fans show strongest brand affinity for Thompson Twins (295.96×), Beth Ditto (147.28×), and LP (84.58×) over the country average.

04

Where do Amy Macdonald fans live in Germany?

Amy Macdonald fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Amy Macdonald fans also like?

Beyond Amy Macdonald itself, the audience over-indexes on Beth Ditto (147.28×), LP (84.58×), Snow blower (42.17×), and Luc Besson (50.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Amy Macdonald audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Amy Macdonald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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