Step by Step (TV series) Audience in Germany
A data profile of the people who buy, follow and care about Step by Step (TV series) in Germany — modelled from more than twelve digital signal sources. Step by Step (TV series) has an estimated audience of 761,128 people in Germany.
The average Step by Step (TV series) fan in Germany is 44.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Colcci, Nissan Micra, Freedom Party of Austria, with strongest over-indexing on Colcci (254.24× the country average).
Demographically, the Step by Step (TV series) audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Step by Step (TV series) fan in Germany is more female, around 44.4 years old, with strong Mindfulness tendencies and a notable affinity for Colcci.
At a glance
The key figures that characterise the Step by Step (TV series) profile in Germany.
Search interest · 12-month trend
Demographics of Step by Step (TV series) viewers
68.2% are female, 31.8% are male, average age 44.4.
Gender split
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 44.4 |
| Estimated audience size | 761,128 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 30% |
Worldwide distribution
of the worldwide Step by Step (TV series) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.5% |
| Germany | 14.5% |
| France | 9.3% |
Geography
Where the Step by Step (TV series) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~100K | 1.37× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.32× | |
| 03 | Schleswig-Holstein | ~30K | 1.18× | |
| 04 | Bayern | ~100K | 1.15× | |
| 05 | Saarland | ~10K | 1.12× | |
| 06 | Baden-Württemberg | ~100K | 1.08× | |
| 07 | Rheinland-Pfalz | ~40K | 1.07× | |
| 08 | Hamburg | ~20K | 1.01× | |
| 09 | Hessen | ~60K | 0.97× | |
| 10 | Thüringen | ~20K | 0.93× | |
| 11 | Sachsen | ~30K | 0.87× | |
| 12 | Sachsen-Anhalt | ~20K | 0.87× | |
| 13 | Mecklenburg-Vorpommern | ~10K | 0.86× | |
| 14 | Brandenburg | ~20K | 0.82× | |
| 15 | Bremen | ~5K | 0.81× | |
| 16 | Berlin | ~20K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Step by Step (TV series) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Colcci | Fashion & Accessoires | 254.24× | ||
| 02 | Holcim | Business & Career | 40.95× | ||
| 03 | Nissan Micra | Cars & Mobility | 36.73× | ||
| 04 | Freedom Party of Austria | Politics & Society | 31.88× | ||
| 05 | Royal family | Politics & Society | 26.00× | ||
| 06 | Hacksaw Ridge | Movies & TV | 18.07× | ||
| 07 | Amy Macdonald | Music & Radio | 16.68× | ||
| 08 | Che Guevara | Politics & Society | 13.71× | ||
| 09 | Wüstenrot | Business & Career | 12.41× | ||
| 10 | Jutarnji list | News | 12.26× | ||
| 11 | North Korea | Travel & Leisure | 10.65× | ||
| 12 | Christian Lindner | Politics & Society | 9.14× | ||
| 13 | Junge Freiheit | News | 7.66× | ||
| 14 | Educational toy | Kids & Family | 7.33× | ||
| 15 | Gift wrapping | Home & Garden | 6.49× | ||
| 16 | Emotional intelligence | Health | 5.62× | ||
| 17 | The Epoch Times | News | 5.62× | ||
| 18 | Focus | News | 5.19× | ||
| 19 | Child development | Business & Career | 3.74× | ||
| 20 | Ryanair | Travel & Leisure | 3.63× |
Personality of the Step by Step (TV series) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.99× | |
| Community Orientation | OPEN | 2.05× | |
| Convenience Orientation | PREMIUM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.92× | |
| DIY Mentality | THRILL | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Frequently asked questions
How many fans does Step by Step (TV series) have in Germany?
Step by Step (TV series) has an estimated audience of 761,128 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Step by Step (TV series) viewers?
68.2% of Step by Step (TV series) fans are female, 31.8% are male, with an average age of 44.4 years.
Which brands do Step by Step (TV series) fans like most?
Step by Step (TV series) fans show strongest brand affinity for Colcci (254.24×), Nissan Micra (36.73×), and Freedom Party of Austria (31.88×) over the country average.
Where do Step by Step (TV series) fans live in Germany?
Step by Step (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Step by Step (TV series) fans also like?
Beyond Step by Step (TV series) itself, the audience over-indexes on Nissan Micra (36.73×), Freedom Party of Austria (31.88×), Junge Freiheit (7.66×), and Royal family (26×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Step by Step (TV series) audiences in other countries
- Step by Step (TV series) — United States
- Step by Step (TV series) — United Kingdom
- Step by Step (TV series) — France
- Step by Step (TV series) — Italy
- Step by Step (TV series) — Spain
- Step by Step (TV series) — Brazil
- Step by Step (TV series) — Japan
- Step by Step (TV series) — South Korea
- Step by Step (TV series) — India
- Step by Step (TV series) — Canada
- Step by Step (TV series) — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Step by Step (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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