Rascasse Audience Intelligence

Step by Step (TV series) Audience in United States

A data profile of the people who buy, follow and care about Step by Step (TV series) in United States — modelled from more than twelve digital signal sources. Step by Step (TV series) has an estimated audience of 1,126,232 people in United States.

#420among TV series in United States#1626among Movie / TV Show / Series in United States#3865in Movies & TV

The average Step by Step (TV series) fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Pollo Campero, Peugeot, with strongest over-indexing on Scooby-Doo (8.67× the country average).

Demographically, the Step by Step (TV series) audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Step by Step (TV series) fan in United States is more female, around 36.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Scooby-Doo.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Step by Step (TV series) profile in United States.

Audience size
1.1M
in United States
Gender
65.8%♀
34.2% male
Age
36.6
average years
Country rank
#21818
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Step by Step (TV series) viewers

65.8% are female, 34.2% are male, average age 36.6.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Step by Step (TV series) audience in United States
MetricValue
Female65.8%
Male34.2%
Average age36.6
Estimated audience size1,126,232
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Step by Step (TV series) audience in United States
Age bracketShare%
16-1919%
20-2927%
30-3924%
40-4918%
50+12%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Step by Step (TV series) audience comes from United States.

Worldwide audience distribution share by country for Step by Step (TV series)
CountryShare
United States21.5%
Germany14.5%
France9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Step by Step (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Step by Step (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~50K1.40×
02West Virginia~6K1.38×
03Kentucky~20K1.23×
04Wisconsin~20K1.17×
05Ohio~40K1.16×
06Arkansas~10K1.15×
07Michigan~30K1.12×
08Oklahoma~10K1.11×
09Missouri~20K1.10×
10Indiana~20K1.09×
11New Hampshire~4K1.08×
12Minnesota~20K1.07×
13Maine~4K1.06×
14Kansas~8K1.04×
15New Mexico~5K1.04×
16Nebraska~5K1.04×
17North Dakota~2K1.04×
18Tennessee~20K1.03×
19Washington~20K1.03×
20Iowa~8K1.02×
21Texas~90K1.01×
22Illinois~30K1.01×
23South Carolina~20K1.01×
24North Carolina~30K1.00×
25Alabama~10K1.00×
26Mississippi~8K1.00×
27South Dakota~2K1.00×
28Rhode Island~3K0.99×
29California~100K0.98×
30Oregon~10K0.98×
31Louisiana~10K0.97×
32New Jersey~20K0.96×
33Idaho~5K0.96×
34Massachusetts~20K0.94×
35Connecticut~10K0.94×
36Delaware~3K0.94×
37Arizona~20K0.93×
38Maryland~20K0.93×
39New York~50K0.92×
40Georgia~30K0.92×
41Virginia~20K0.91×
42Florida~60K0.89×
43Nevada~9K0.89×
44Utah~8K0.89×
45Montana~2K0.87×
46Vermont~2K0.87×
47Colorado~10K0.86×
48Alaska~2K0.86×
49Hawaii~3K0.80×
50Washington, District of Columbia~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Step by Step (TV series), United States
0.72×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Step by Step (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Step by Step (TV series) audience
#·InterestCategoryAffinity×
01Grigor DimitrovSports28.66×
02Pollo CamperoFood & Beverages19.71×
03PeugeotCars & Mobility19.71×
04John McEnroeSports19.71×
05The A-TeamMovies & TV19.31×
06Andre AgassiSports18.54×
07Anjelica HustonMovies & TV17.74×
08Pinky and the BrainMovies & TV15.51×
09Copa AirlinesTravel & Leisure14.04×
10Tennis ChannelSports12.85×
11Car clubCars & Mobility12.84×
12Jim MorrisonMusic & Radio12.37×
13Gordon RamseyFood & Beverages12.08×
14Scooby-DooMovies & TV8.67×
15School uniformKids & Family7.15×
16DoughFood & Beverages5.45×
17Discount storesShopping3.46×
18Mortgage loansBusiness & Career2.94×
19Shopping mallsShopping2.75×
20PinterestInternet & Social Media2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Step by Step (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Step by Step (TV series) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.70×
Quality AwarenessPREMIUM1.64×
Family OrientationCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Step by Step (TV series) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.73×
Risk AppetiteTHRILL0.80×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Step by Step (TV series) have in United States?

Step by Step (TV series) has an estimated audience of 1,126,232 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Step by Step (TV series) viewers?

65.8% of Step by Step (TV series) fans are female, 34.2% are male, with an average age of 36.6 years.

03

Which brands do Step by Step (TV series) fans like most?

Step by Step (TV series) fans show strongest brand affinity for Scooby-Doo (8.67×), Pollo Campero (19.71×), and Peugeot (19.71×) over the country average.

04

Where do Step by Step (TV series) fans live in United States?

Step by Step (TV series) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Step by Step (TV series) fans also like?

Beyond Step by Step (TV series) itself, the audience over-indexes on Pollo Campero (19.71×), Peugeot (19.71×), Car club (12.84×), and Dough (5.45×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Step by Step (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Step by Step (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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