Step by Step (TV series) Audience in United States

Step by Step (TV series) logo

Step by Step (TV series) has an estimated audience of 1,011,034 people in United States. 65.8% are female, 34.2% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Nationality, UK garage, Historic site, The Halal Guys, Product design.

The average Step by Step (TV series) fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, UK garage, Historic site, with strongest over-indexing on Nationality (5.19× the country average). Demographically, the Step by Step (TV series) audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Mindfulness, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Step by Step (TV series) fans

Demographic split for Step by Step (TV series) audience in United States
MetricValue
Female65.8%
Male34.2%
Average age36.6
Estimated audience size1,011,034

Audience persona

The typical Step by Step (TV series) fan in United States is more female, around 36.6 years old, with strong Mindfulness tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Step by Step (TV series) in United States
RegionReachAffinity
California105,8060.95×
Texas90,7231.04×
Florida64,3290.94×
New York54,6330.97×
Pennsylvania50,4001.48×
Ohio38,6881.24×
Illinois37,0931.1×
Michigan30,8551.17×
North Carolina30,7901.01×
Georgia28,1320.9×
New Jersey25,4610.99×
Virginia22,4450.91×
Tennessee21,5931.06×
Washington21,1381.04×
Indiana20,8881.13×
Massachusetts19,2480.97×
Wisconsin18,6101.22×
Arizona18,5510.9×
Missouri18,2761.12×
Kentucky16,3911.29×
Maryland16,1510.93×
South Carolina16,0061.05×
Minnesota15,7521.09×
Colorado14,1090.89×
Alabama13,1870.93×
Louisiana12,6730.97×
Oklahoma12,6401.13×
Oregon11,4040.98×
Arkansas9,5381.15×
Connecticut9,2310.91×
Iowa9,0001.08×
Utah8,4820.94×
Kansas8,4721.06×
Nevada8,3450.85×
Mississippi8,0600.97×
West Virginia6,4491.37×
Nebraska5,5241.09×
New Mexico4,8250.95×
Idaho4,7450.94×
New Hampshire4,2761.07×
Maine3,7081.02×
Rhode Island3,0760.96×
Hawaii2,9690.68×
Delaware2,5350.91×
Montana2,3020.82×
South Dakota2,2390.96×
Washington, District of Columbia2,1610.71×
North Dakota1,9760.95×
Vermont1,4580.82×
Alaska1,3840.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Step by Step (TV series) audience
BrandAffinityCategory
Nationality5.19×Politics & Society
UK garage8.1×Music & Radio
Historic site6.23×Arts & Culture
The Halal Guys8.62×Food & Beverages
Product design2.5×Business & Career
JDSU3.6×Business & Career
Bell Helmets19.71×Cars & Mobility
Goop5.44×Internet & Social Media
San Jacinto, California11.73×Travel & Leisure
Vocal harmony4.44×Music & Radio
Nurse educator7.02×Kids & Family
Alaska1.57×Travel & Leisure
Home equity1.77×Home & Garden
Governor of Michigan6.23×Politics & Society
Fairy godmother5.91×Literature
Mothercare2.48×Kids & Family
headspace7.06×Health
Macha7.71×Food & Beverages
Mathcore5×Music & Radio
Hog Hunting2.05×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Step by Step (TV series) audience
TraitClusterScore
MindfulnessBALANCE1.26
Quality AwarenessPREMIUM1.21
Design AffinityPREMIUM1.19
DIY MentalityTHRILL1.11
CreativityOPEN1.07
TravellingTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Step by Step (TV series)
CountryShare
United States22.5%
Germany9.4%
France8.2%

See Step by Step (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Step by Step (TV series) have in United States?

Step by Step (TV series) has an estimated audience of 1,011,034 people in United States, concentrated in California and Texas.

What is the gender split and age of Step by Step (TV series) fans?

65.8% of Step by Step (TV series) fans are female, 34.2% are male, with an average age of 36.6 years.

Which brands do Step by Step (TV series) fans like most?

Step by Step (TV series) fans show strongest brand affinity for Nationality (5.19×), UK garage (8.1×), and Historic site (6.23×) over the country average.

Where do Step by Step (TV series) fans live in United States?

Step by Step (TV series) fans in United States are most concentrated in California (reach 105,806), Texas (reach 90,723), and Florida (reach 64,329). These three regions account for the largest share of the active audience.

What other brands do Step by Step (TV series) fans also like?

Beyond Step by Step (TV series) itself, the audience over-indexes on UK garage (8.1×), Historic site (6.23×), The Halal Guys (8.62×), and Product design (2.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Step by Step (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.