Nissan Micra Audience in Germany
Nissan Micra has an estimated audience of 450,261 people in Germany. 30.4% are female, 69.6% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ford Ka, Step by Step (TV series), Nissan Qashqai, Nissan Note, Nissan X-Trail.
The average Nissan Micra fan in Germany is 44.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ford Ka, Step by Step (TV series), Nissan Qashqai, with strongest over-indexing on Ford Ka (85.5× the country average). Demographically, the Nissan Micra audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Nissan Micra fans
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 44.2 |
| Estimated audience size | 450,261 |
Audience persona
The typical Nissan Micra fan in Germany is more male, around 44.2 years old, with strong Need for Security tendencies and a notable affinity for Ford Ka.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 158,642 | 1.61× |
| Bayern | 69,232 | 0.96× |
| Baden-Württemberg | 67,525 | 1.1× |
| Niedersachsen | 45,233 | 1.03× |
| Hessen | 34,868 | 1.02× |
| Berlin | 21,502 | 1.07× |
| Rheinland-Pfalz | 20,834 | 0.92× |
| Schleswig-Holstein | 16,762 | 1.04× |
| Brandenburg | 14,203 | 1.02× |
| Hamburg | 12,453 | 1.22× |
| Sachsen | 12,360 | 0.56× |
| Sachsen-Anhalt | 10,751 | 0.92× |
| Thüringen | 9,692 | 0.84× |
| Mecklenburg-Vorpommern | 7,876 | 0.92× |
| Saarland | 5,417 | 0.98× |
| Bremen | 3,051 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ford Ka | 85.5× | Cars & Mobility |
| Step by Step (TV series) | 36.73× | Movies & TV |
| Nissan Qashqai | 18.18× | Cars & Mobility |
| Nissan Note | 72.41× | Cars & Mobility |
| Nissan X-Trail | 29.83× | Cars & Mobility |
| Mitsubishi Lancer | 50.01× | Cars & Mobility |
| OUTDOOR ADVENTURE | 11.54× | Games |
| Ford Focus (third generation) | 22.67× | Cars & Mobility |
| Dacia Sandero | 11.89× | Cars & Mobility |
| Nissan Versa | 86.32× | Cars & Mobility |
| Toyota Aygo | 18.26× | Cars & Mobility |
| Ford Focus (RS - ST - WRC) | 22.8× | Cars & Mobility |
| Toyota Tundra | 30.99× | Cars & Mobility |
| Hyundai i20 | 16.36× | Cars & Mobility |
| Ford Mustang (fourth generation) | 17.61× | Cars & Mobility |
| Honda Accord | 20× | Cars & Mobility |
| Fiat Uno | 59.13× | Cars & Mobility |
| Škoda Kodiaq | 8.36× | Cars & Mobility |
| Ford Expedition | 40.06× | Cars & Mobility |
| Citroën C1 | 18.55× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.09 |
| Family Orientation | CONSERVATISM | 1.59 |
| Indulgence | JOY | 1.35 |
| Tradition | CONSERVATISM | 1.21 |
| Patriotism | CONSERVATISM | 1.2 |
| Sports Activity | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 10.4% |
| Italy | 7.4% |
| United Kingdom | 6.4% |
See Nissan Micra audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Nissan Micra have in Germany?
Nissan Micra has an estimated audience of 450,261 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nissan Micra fans?
30.4% of Nissan Micra fans are female, 69.6% are male, with an average age of 44.2 years.
Which brands do Nissan Micra fans like most?
Nissan Micra fans show strongest brand affinity for Ford Ka (85.5×), Step by Step (TV series) (36.73×), and Nissan Qashqai (18.18×) over the country average.
Where do Nissan Micra fans live in Germany?
Nissan Micra fans in Germany are most concentrated in Nordrhein-Westfalen (reach 158,642), Bayern (reach 69,232), and Baden-Württemberg (reach 67,525). These three regions account for the largest share of the active audience.
What other brands do Nissan Micra fans also like?
Beyond Nissan Micra itself, the audience over-indexes on Step by Step (TV series) (36.73×), Nissan Qashqai (18.18×), Nissan Note (72.41×), and Nissan X-Trail (29.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nissan Micra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.