Rascasse Audience Intelligence

Nissan Micra Audience in Germany

A data profile of the people who buy, follow and care about Nissan Micra in Germany — modelled from more than twelve digital signal sources. Nissan Micra has an estimated audience of 515,375 people in Germany.

#180among Car type in Germany#167among Car Model in Germany#531in Cars & Mobility

The average Nissan Micra fan in Germany is 44.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ford Ka, Step by Step (TV series), Nissan Qashqai, with strongest over-indexing on Ford Ka (85.5× the country average).

Demographically, the Nissan Micra audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Mindfulness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nissan Micra fan in Germany is more male, around 44.2 years old, with strong Mindfulness tendencies and a notable affinity for Ford Ka.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan Micra profile in Germany.

Audience size
515K
in Germany
Gender
30.4%♀
69.6% male
Age
44.2
average years
Country rank
#11461
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan Micra fans

30.4% are female, 69.6% are male, average age 44.2.

Fig. 02

Gender split

30.4%
Female
69.6%
Male
Demographic split for Nissan Micra audience in Germany
MetricValue
Female30.4%
Male69.6%
Average age44.2
Estimated audience size515,375
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Nissan Micra audience in Germany
Age bracketShare%
16-1913%
20-2913%
30-3917%
40-4924%
50+34%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Nissan Micra audience comes from Germany.

Worldwide audience distribution share by country for Nissan Micra
CountryShare
Thailand9.7%
France7.3%
Italy7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan Micra audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nissan Micra fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.50×
02Hamburg~10K1.13×
03Baden-Württemberg~70K1.09×
04Schleswig-Holstein~20K1.06×
05Saarland~6K1.06×
06Niedersachsen~50K1.04×
07Hessen~30K1.02×
08Brandenburg~10K1.02×
09Rheinland-Pfalz~20K0.98×
10Bayern~70K0.97×
11Berlin~20K0.96×
12Sachsen-Anhalt~10K0.92×
13Mecklenburg-Vorpommern~8K0.92×
14Thüringen~10K0.88×
15Bremen~3K0.81×
16Sachsen~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Nissan Micra, Germany
0.72×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan Micra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan Micra audience
#·InterestCategoryAffinity×
01Nissan VersaCars & Mobility86.32×
02Ford KaCars & Mobility85.50×
03Nissan NoteCars & Mobility72.41×
04Fiat UnoCars & Mobility59.13×
05Mitsubishi LancerCars & Mobility50.01×
06Ford ExpeditionCars & Mobility40.06×
07Step by Step (TV series)Movies & TV36.73×
08Toyota TundraCars & Mobility30.99×
09Nissan X-TrailCars & Mobility29.83×
10Ford Focus (RS - ST - WRC)Cars & Mobility22.80×
11Ford Focus (third generation)Cars & Mobility22.67×
12Honda AccordCars & Mobility20.00×
13Honda JazzCars & Mobility20.00×
14Toyota AygoCars & Mobility18.26×
15Nissan QashqaiCars & Mobility18.18×
16Ford Mustang (fourth generation)Cars & Mobility17.61×
17Hyundai i20Cars & Mobility16.36×
18Dacia SanderoCars & Mobility11.89×
19OUTDOOR ADVENTUREGames11.54×
20Škoda KodiaqCars & Mobility8.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan Micra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan Micra audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.46×
Need for SecurityCONSERVATISM2.31×
Family OrientationCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan Micra audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.61×
Design AffinityPREMIUM0.65×
Early Adopter MentalityPOWER0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan Micra have in Germany?

Nissan Micra has an estimated audience of 515,375 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nissan Micra fans?

30.4% of Nissan Micra fans are female, 69.6% are male, with an average age of 44.2 years.

03

Which brands do Nissan Micra fans like most?

Nissan Micra fans show strongest brand affinity for Ford Ka (85.5×), Step by Step (TV series) (36.73×), and Nissan Qashqai (18.18×) over the country average.

04

Where do Nissan Micra fans live in Germany?

Nissan Micra fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan Micra fans also like?

Beyond Nissan Micra itself, the audience over-indexes on Step by Step (TV series) (36.73×), Nissan Qashqai (18.18×), Nissan Note (72.41×), and Nissan X-Trail (29.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Nissan Micra audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nissan Micra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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