Toyota Aygo Audience in Germany
Toyota Aygo has an estimated audience of 556,206 people in Germany. 31.8% are female, 68.2% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 107, Toyota Yaris, Toyota Corolla, Dacia Sandero, AdSense.
The average Toyota Aygo fan in Germany is 45.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 107, Toyota Yaris, Toyota Corolla, with strongest over-indexing on Peugeot 107 (259.62× the country average). Demographically, the Toyota Aygo audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Toyota Aygo fans
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 45.1 |
| Estimated audience size | 556,206 |
Audience persona
The typical Toyota Aygo fan in Germany is more male, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Peugeot 107.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 176,248 | 1.45× |
| Bayern | 96,712 | 1.08× |
| Baden-Württemberg | 87,227 | 1.15× |
| Niedersachsen | 53,126 | 0.98× |
| Hessen | 48,872 | 1.15× |
| Rheinland-Pfalz | 31,297 | 1.12× |
| Berlin | 24,384 | 0.98× |
| Sachsen | 21,900 | 0.8× |
| Schleswig-Holstein | 19,645 | 0.98× |
| Hamburg | 14,738 | 1.17× |
| Brandenburg | 12,266 | 0.71× |
| Sachsen-Anhalt | 10,485 | 0.73× |
| Saarland | 9,956 | 1.46× |
| Thüringen | 8,696 | 0.61× |
| Mecklenburg-Vorpommern | 6,990 | 0.66× |
| Bremen | 4,536 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 107 | 259.62× | Cars & Mobility |
| Toyota Yaris | 45.31× | Cars & Mobility |
| Toyota Corolla | 25.12× | Cars & Mobility |
| Dacia Sandero | 18.97× | Cars & Mobility |
| AdSense | 13.6× | Technology & Electronics |
| Suzuki Celerio | 78.55× | Cars & Mobility |
| Hyundai i20 | 22.91× | Cars & Mobility |
| Citroën C1 | 28.57× | Cars & Mobility |
| Fiat 500L | 68.75× | Cars & Mobility |
| Panel van | 19.74× | Cars & Mobility |
| Ford Transit | 17.8× | Cars & Mobility |
| Suzuki Swift | 21.41× | Cars & Mobility |
| Fiat Panda | 16.75× | Cars & Mobility |
| OUTDOOR ADVENTURE | 8.87× | Games |
| Hyundai i10 | 18.33× | Cars & Mobility |
| Toyota RAV4 | 16.1× | Cars & Mobility |
| Nissan Micra | 20.92× | Cars & Mobility |
| Minibus | 17.25× | Cars & Mobility |
| Toyota Camry | 21.34× | Cars & Mobility |
| Volkswagen California | 17.25× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.04 |
| Need for Security | CONSERVATISM | 1.9 |
| Family Orientation | CONSERVATISM | 1.52 |
| Pet Ownership | JOY | 1.27 |
| Price Sensitivity | PREMIUM | 1.24 |
| Early Adopter Mentality | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 14.4% |
| United Kingdom | 10.6% |
| Germany | 8.9% |
See Toyota Aygo audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Toyota Aygo have in Germany?
Toyota Aygo has an estimated audience of 556,206 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toyota Aygo fans?
31.8% of Toyota Aygo fans are female, 68.2% are male, with an average age of 45.1 years.
Which brands do Toyota Aygo fans like most?
Toyota Aygo fans show strongest brand affinity for Peugeot 107 (259.62×), Toyota Yaris (45.31×), and Toyota Corolla (25.12×) over the country average.
Where do Toyota Aygo fans live in Germany?
Toyota Aygo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 176,248), Bayern (reach 96,712), and Baden-Württemberg (reach 87,227). These three regions account for the largest share of the active audience.
What other brands do Toyota Aygo fans also like?
Beyond Toyota Aygo itself, the audience over-indexes on Toyota Yaris (45.31×), Toyota Corolla (25.12×), Dacia Sandero (18.97×), and AdSense (13.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toyota Aygo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.