Rascasse Audience Intelligence

Toyota Aygo Audience in Germany

A data profile of the people who buy, follow and care about Toyota Aygo in Germany — modelled from more than twelve digital signal sources. Toyota Aygo has an estimated audience of 560,696 people in Germany.

#164among Car type in Germany#149among Car Model in Germany#494in Cars & Mobility

The average Toyota Aygo fan in Germany is 45.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Peugeot 107, Toyota Yaris, Toyota Corolla, with strongest over-indexing on Peugeot 107 (259.62× the country average).

Demographically, the Toyota Aygo audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Toyota Aygo fan in Germany is more male, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for Peugeot 107.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota Aygo profile in Germany.

Audience size
561K
in Germany
Gender
31.8%♀
68.2% male
Age
45.1
average years
Country rank
#10710
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota Aygo fans

31.8% are female, 68.2% are male, average age 45.1.

Fig. 02

Gender split

31.8%
Female
68.2%
Male
Demographic split for Toyota Aygo audience in Germany
MetricValue
Female31.8%
Male68.2%
Average age45.1
Estimated audience size560,696
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Toyota Aygo audience in Germany
Age bracketShare%
16-199%
20-2912%
30-3919%
40-4929%
50+31%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Toyota Aygo audience comes from Germany.

Worldwide audience distribution share by country for Toyota Aygo
CountryShare
Italy14.5%
United Kingdom10.9%
Germany9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota Aygo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Toyota Aygo fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.50×
02Nordrhein-Westfalen~200K1.41×
03Hamburg~10K1.15×
04Hessen~50K1.14×
05Baden-Württemberg~90K1.13×
06Rheinland-Pfalz~30K1.11×
07Bayern~90K1.06×
08Schleswig-Holstein~20K0.99×
09Niedersachsen~50K0.98×
10Bremen~5K0.97×
11Berlin~20K0.93×
12Sachsen~20K0.80×
13Sachsen-Anhalt~10K0.75×
14Brandenburg~10K0.73×
15Mecklenburg-Vorpommern~7K0.70×
16Thüringen~9K0.66×
Fig. 06

Affinity by region

Affinity by region — Toyota Aygo, Germany
0.66×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota Aygo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota Aygo audience
#·InterestCategoryAffinity×
01Peugeot 107Cars & Mobility259.62×
02Suzuki CelerioCars & Mobility78.55×
03Fiat 500LCars & Mobility68.75×
04Toyota YarisCars & Mobility45.31×
05Toyota CorollaCars & Mobility25.12×
06Hyundai i20Cars & Mobility22.91×
07Suzuki SwiftCars & Mobility21.41×
08Toyota CamryCars & Mobility21.34×
09Nissan MicraCars & Mobility20.92×
10Panel vanCars & Mobility19.74×
11Dacia SanderoCars & Mobility18.97×
12Hyundai i10Cars & Mobility18.33×
13Ford TransitCars & Mobility17.80×
14MinibusCars & Mobility17.25×
15Fiat PandaCars & Mobility16.75×
16Toyota RAV4Cars & Mobility16.10×
17Peugeot 2008Cars & Mobility15.07×
18AdSenseTechnology & Electronics13.60×
19OUTDOOR ADVENTUREGames8.87×
20DATEVTechnology & Electronics5.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota Aygo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota Aygo audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.15×
Family OrientationCONSERVATISM1.59×
Convenience OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota Aygo audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.63×
Design AffinityPREMIUM0.71×
MindfulnessBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota Aygo have in Germany?

Toyota Aygo has an estimated audience of 560,696 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Toyota Aygo fans?

31.8% of Toyota Aygo fans are female, 68.2% are male, with an average age of 45.1 years.

03

Which brands do Toyota Aygo fans like most?

Toyota Aygo fans show strongest brand affinity for Peugeot 107 (259.62×), Toyota Yaris (45.31×), and Toyota Corolla (25.12×) over the country average.

04

Where do Toyota Aygo fans live in Germany?

Toyota Aygo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota Aygo fans also like?

Beyond Toyota Aygo itself, the audience over-indexes on Toyota Yaris (45.31×), Toyota Corolla (25.12×), Dacia Sandero (18.97×), and AdSense (13.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Toyota Aygo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Toyota Aygo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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