Rascasse Audience Intelligence

Panel van Audience in Germany

A data profile of the people who buy, follow and care about Panel van in Germany — modelled from more than twelve digital signal sources. Panel van has an estimated audience of 752,950 people in Germany.

#121among Car type in Germany#3734among Topic in Germany#393in Cars & Mobility

The average Panel van fan in Germany is 49.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dacia Dokker, Mobile home, Volkswagen Caddy, with strongest over-indexing on Dacia Dokker (67.02× the country average).

Demographically, the Panel van audience skews more male with an average age of 49.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Panel van fan in Germany is more male, around 49.2 years old, with strong Need for Security tendencies and a notable affinity for Dacia Dokker.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Panel van profile in Germany.

Audience size
753K
in Germany
Gender
28.7%♀
71.3% male
Age
49.2
average years
Country rank
#8354
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Panel van fans

28.7% are female, 71.3% are male, average age 49.2.

Fig. 02

Gender split

28.7%
Female
71.3%
Male
Demographic split for Panel van audience in Germany
MetricValue
Female28.7%
Male71.3%
Average age49.2
Estimated audience size752,950
Fig. 03

Age distribution

Ø 49.2
average years
Age distribution of the Panel van audience in Germany
Age bracketShare%
16-193%
20-298%
30-3917%
40-4931%
50+42%
Fig. 04

Worldwide distribution

32.3%

of the worldwide Panel van audience comes from Germany.

Worldwide audience distribution share by country for Panel van
CountryShare
Germany32.3%
United Kingdom12.7%
United States8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Panel van audience in Germany is strongest.

Fig. 05

Top regions by affinity

Panel van fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.21×
02Nordrhein-Westfalen~200K1.20×
03Rheinland-Pfalz~40K1.19×
04Niedersachsen~80K1.13×
05Bayern~100K1.12×
06Hessen~60K1.12×
07Schleswig-Holstein~30K1.10×
08Hamburg~20K1.05×
09Baden-Württemberg~100K1.04×
10Mecklenburg-Vorpommern~10K0.93×
11Thüringen~20K0.92×
12Bremen~6K0.92×
13Brandenburg~20K0.86×
14Sachsen-Anhalt~20K0.78×
15Sachsen~30K0.77×
16Berlin~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Panel van, Germany
0.76×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Panel van audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Panel van audience
#·InterestCategoryAffinity×
01Dacia DokkerCars & Mobility67.02×
02Volkswagen CaddyCars & Mobility22.88×
03Skis RossignolSports20.00×
04Toyota AygoCars & Mobility19.74×
05Citroën C5Cars & Mobility19.60×
06Opel ComboCars & Mobility18.85×
07Mobile homeCars & Mobility16.64×
08Toyota YarisCars & Mobility14.68×
09Opel MokkaCars & Mobility11.75×
10MotorhomeCars & Mobility10.24×
11CampervanCars & Mobility9.29×
12Truck camperCars & Mobility9.07×
13CampfireTravel & Leisure8.10×
14Dacia SanderoCars & Mobility8.01×
15RV parkCars & Mobility4.21×
16ADACCars & Mobility4.07×
17Solar energyHome & Garden3.50×
18Efficient energy useTechnology & Electronics3.50×
19NatureHome & Garden2.51×
20TagesschauMovies & TV2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Panel van audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Panel van audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.01×
PatriotismCONSERVATISM1.65×
Risk AppetiteTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Panel van audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Price SensitivityPREMIUM0.78×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Panel van have in Germany?

Panel van has an estimated audience of 752,950 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Panel van fans?

28.7% of Panel van fans are female, 71.3% are male, with an average age of 49.2 years.

03

Which brands do Panel van fans like most?

Panel van fans show strongest brand affinity for Dacia Dokker (67.02×), Mobile home (16.64×), and Volkswagen Caddy (22.88×) over the country average.

04

Where do Panel van fans live in Germany?

Panel van fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Panel van fans also like?

Beyond Panel van itself, the audience over-indexes on Mobile home (16.64×), Volkswagen Caddy (22.88×), Motorhome (10.24×), and Campervan (9.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Panel van audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Panel van. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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