Panel van Audience in Germany
Panel van has an estimated audience of 752,950 people in Germany. 28.7% are female, 71.3% are male, average age 49.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Test pilot, Metamorphoses, Progressive rock, The Perks of Being a Wallflower (film), Totally Spies!.
The average Panel van fan in Germany is 49.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Test pilot, Metamorphoses, Progressive rock, with strongest over-indexing on Test pilot (85.54× the country average). Demographically, the Panel van audience skews more male with an average age of 49.2, and over-indexes on personality traits such as Need for Security, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Panel van fans
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 49.2 |
| Estimated audience size | 752,950 |
Audience persona
The typical Panel van fan in Germany is more male, around 49.2 years old, with strong Need for Security tendencies and a notable affinity for Test pilot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 205,076 | 1.24× |
| Bayern | 138,280 | 1.14× |
| Baden-Württemberg | 113,204 | 1.1× |
| Niedersachsen | 83,659 | 1.14× |
| Hessen | 66,190 | 1.15× |
| Rheinland-Pfalz | 44,731 | 1.19× |
| Schleswig-Holstein | 30,154 | 1.12× |
| Sachsen | 27,927 | 0.76× |
| Berlin | 26,348 | 0.78× |
| Brandenburg | 19,009 | 0.81× |
| Hamburg | 18,179 | 1.07× |
| Thüringen | 16,328 | 0.85× |
| Sachsen-Anhalt | 13,592 | 0.7× |
| Mecklenburg-Vorpommern | 12,188 | 0.85× |
| Saarland | 11,357 | 1.23× |
| Bremen | 5,583 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Test pilot | 85.54× | |
| Metamorphoses | 20× | Literature |
| Progressive rock | 3.89× | Music & Radio |
| The Perks of Being a Wallflower (film) | 16.07× | Movies & TV |
| Totally Spies! | 20× | Movies & TV |
| Apostrophe | 9.15× | Literature |
| Goes | 1.55× | Travel & Leisure |
| Rhodiola | 14.14× | Health |
| Unique Gifts | 1.87× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.54× | News |
| Diane Sawyer | 19.18× | Movies & TV |
| iWoman | 23.84× | News |
| Hundertwasserhaus | 5.81× | Travel & Leisure |
| Sighthound | 9.72× | Pets & Animals |
| Birthday Gifts | 1.73× | Kids & Family |
| Israel | 1.89× | Travel & Leisure |
| Jack White | 1.87× | Movies & TV |
| Natural rubber | 2.17× | Cars & Mobility |
| KLIX (AM) | 2.36× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.89 |
| Sustainability | BALANCE | 1.82 |
| DIY Mentality | THRILL | 1.78 |
| Sports Activity | POWER | 1.62 |
| Patriotism | CONSERVATISM | 1.49 |
| Pet Ownership | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.3% |
| United Kingdom | 12.7% |
| United States | 8.6% |
See Panel van audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Panel van have in Germany?
Panel van has an estimated audience of 752,950 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Panel van fans?
28.7% of Panel van fans are female, 71.3% are male, with an average age of 49.2 years.
Which brands do Panel van fans like most?
Panel van fans show strongest brand affinity for Test pilot (85.54×), Metamorphoses (20×), and Progressive rock (3.89×) over the country average.
Where do Panel van fans live in Germany?
Panel van fans in Germany are most concentrated in Nordrhein-Westfalen (reach 205,076), Bayern (reach 138,280), and Baden-Württemberg (reach 113,204). These three regions account for the largest share of the active audience.
What other brands do Panel van fans also like?
Beyond Panel van itself, the audience over-indexes on Metamorphoses (20×), Progressive rock (3.89×), The Perks of Being a Wallflower (film) (16.07×), and Totally Spies! (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Panel van. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.