Dacia Dokker Audience in Germany

Dacia Dokker has an estimated audience of 412,686 people in Germany. 23.3% are female, 76.7% are male, average age 48.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dacia Sandero, Dacia Logan, Dacia Lodgy, Panel van, Renault Symbol.
The average Dacia Dokker fan in Germany is 48.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dacia Sandero, Dacia Logan, Dacia Lodgy, with strongest over-indexing on Dacia Sandero (85.92× the country average). Demographically, the Dacia Dokker audience skews more male with an average age of 48.8, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Dacia Dokker fans
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 48.8 |
| Estimated audience size | 412,686 |
Audience persona
The typical Dacia Dokker fan in Germany is more male, around 48.8 years old, with strong Need for Security tendencies and a notable affinity for Dacia Sandero.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,635 | 0.94× |
| Bayern | 74,228 | 1.12× |
| Baden-Württemberg | 58,683 | 1.04× |
| Niedersachsen | 37,868 | 0.94× |
| Hessen | 27,837 | 0.89× |
| Sachsen | 23,074 | 1.14× |
| Rheinland-Pfalz | 21,310 | 1.03× |
| Berlin | 14,939 | 0.81× |
| Schleswig-Holstein | 14,077 | 0.95× |
| Brandenburg | 13,346 | 1.04× |
| Thüringen | 13,267 | 1.26× |
| Sachsen-Anhalt | 11,104 | 1.04× |
| Hamburg | 8,034 | 0.86× |
| Mecklenburg-Vorpommern | 8,023 | 1.02× |
| Saarland | 6,608 | 1.3× |
| Bremen | 2,171 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dacia Sandero | 85.92× | Cars & Mobility |
| Dacia Logan | 183.68× | Cars & Mobility |
| Dacia Lodgy | 194.53× | Cars & Mobility |
| Panel van | 67.02× | Cars & Mobility |
| Renault Symbol | 383.41× | Cars & Mobility |
| Dacia Duster | 34.36× | Cars & Mobility |
| Aldi Talk | 13.76× | Technology & Electronics |
| Van Province | 28.96× | Travel & Leisure |
| Dacia Jogger | 20.82× | Cars & Mobility |
| Skoda Kamiq | 18.24× | Cars & Mobility |
| Automobile Dacia | 20.82× | Cars & Mobility |
| Fiat Doblò | 30.24× | Cars & Mobility |
| Skoda Karoq | 12.74× | Cars & Mobility |
| Seat Arona | 12.56× | Cars & Mobility |
| Opel Combo | 21.63× | Cars & Mobility |
| Hyundai Kona | 12.47× | Cars & Mobility |
| Classical antiquity | 11.46× | Politics & Society |
| AutoScout24 | 2.69× | Cars & Mobility |
| Citroën Berlingo | 15.66× | Cars & Mobility |
| Ancient history | 7.42× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.66 |
| Family Orientation | CONSERVATISM | 1.3 |
| Patriotism | CONSERVATISM | 1.28 |
| DIY Mentality | THRILL | 1.25 |
| Price Sensitivity | PREMIUM | 1.13 |
| Community Orientation | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 24.4% |
| France | 9.8% |
| Italy | 8.2% |
See Dacia Dokker audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Dacia Dokker have in Germany?
Dacia Dokker has an estimated audience of 412,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dacia Dokker fans?
23.3% of Dacia Dokker fans are female, 76.7% are male, with an average age of 48.8 years.
Which brands do Dacia Dokker fans like most?
Dacia Dokker fans show strongest brand affinity for Dacia Sandero (85.92×), Dacia Logan (183.68×), and Dacia Lodgy (194.53×) over the country average.
Where do Dacia Dokker fans live in Germany?
Dacia Dokker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,635), Bayern (reach 74,228), and Baden-Württemberg (reach 58,683). These three regions account for the largest share of the active audience.
What other brands do Dacia Dokker fans also like?
Beyond Dacia Dokker itself, the audience over-indexes on Dacia Logan (183.68×), Dacia Lodgy (194.53×), Panel van (67.02×), and Renault Symbol (383.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dacia Dokker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.