Van Province Audience in Germany
Van Province has an estimated audience of 959,895 people in Germany. 40.4% are female, 59.6% are male, average age 44.9. Top regions: Rheinland-Pfalz, Baden-Württemberg, Niedersachsen. Top brand affinities: Test pilot, Home construction, Dog breed, Goes, Progressive rock.
The average Van Province fan in Germany is 44.9 years old, more male, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Niedersachsen. Top brand affinities include Test pilot, Home construction, Dog breed, with strongest over-indexing on Test pilot (49.62× the country average). Demographically, the Van Province audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Van Province fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 44.9 |
| Estimated audience size | 959,895 |
Audience persona
The typical Van Province fan in Germany is more male, around 44.9 years old, with strong Quality Awareness tendencies and a notable affinity for Test pilot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 82,294 | 1.71× |
| Baden-Württemberg | 75,805 | 0.58× |
| Niedersachsen | 75,402 | 0.81× |
| Bayern | 73,335 | 0.48× |
| Nordrhein-Westfalen | 71,340 | 0.34× |
| Hessen | 56,517 | 0.77× |
| Berlin | 50,450 | 1.18× |
| Hamburg | 46,380 | 2.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Test pilot | 49.62× | |
| Home construction | 2.13× | Home & Garden |
| Dog breed | 2.07× | Pets & Animals |
| Goes | 1.77× | Travel & Leisure |
| Progressive rock | 2.77× | Music & Radio |
| Artistic inspiration | 1.96× | Arts & Culture |
| Home Office | 1.65× | Business & Career |
| Natural rubber | 2.8× | Cars & Mobility |
| Preacher (comics) | 7.59× | Literature |
| Israel | 2.07× | Travel & Leisure |
| Collectable | 1.62× | Kids & Family |
| VfL Wolfsburg | 1.62× | Sports |
| Urban horticulture | 1.6× | Home & Garden |
| Gumbal | 5.22× | Cars & Mobility |
| Time (magazine) | 1.71× | News |
| Euphonium | 8.15× | Music & Radio |
| Nurse education | 1.78× | Kids & Family |
| Molly Hatchet | 8.99× | Music & Radio |
| Minestrone | 1.72× | Food & Beverages |
| Apostrophe | 3.31× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.86 |
| Risk Appetite | THRILL | 1.67 |
| Sports Activity | POWER | 1.6 |
| DIY Mentality | THRILL | 1.59 |
| Pet Ownership | JOY | 1.58 |
| Travelling | THRILL | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 49.4% |
| Turkey | 14.7% |
| United States | 4.3% |
See Van Province audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Van Province have in Germany?
Van Province has an estimated audience of 959,895 people in Germany, concentrated in Rheinland-Pfalz and Baden-Württemberg.
What is the gender split and age of Van Province fans?
40.4% of Van Province fans are female, 59.6% are male, with an average age of 44.9 years.
Which brands do Van Province fans like most?
Van Province fans show strongest brand affinity for Test pilot (49.62×), Home construction (2.13×), and Dog breed (2.07×) over the country average.
Where do Van Province fans live in Germany?
Van Province fans in Germany are most concentrated in Rheinland-Pfalz (reach 82,294), Baden-Württemberg (reach 75,805), and Niedersachsen (reach 75,402). These three regions account for the largest share of the active audience.
What other brands do Van Province fans also like?
Beyond Van Province itself, the audience over-indexes on Home construction (2.13×), Dog breed (2.07×), Goes (1.77×), and Progressive rock (2.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Van Province. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.