Van Province Audience in Germany
A data profile of the people who buy, follow and care about Van Province in Germany — modelled from more than twelve digital signal sources. Van Province has an estimated audience of 959,895 people in Germany.
The average Van Province fan in Germany is 44.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Truck camper, Dying Light, Motorhome, with strongest over-indexing on Truck camper (33× the country average).
Demographically, the Van Province audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Van Province fan in Germany is more male, around 44.9 years old, with strong Quality Awareness tendencies and a notable affinity for Truck camper.
At a glance
The key figures that characterise the Van Province profile in Germany.
Search interest · 12-month trend
Demographics of Van Province fans
40.4% are female, 59.6% are male, average age 44.9.
Gender split
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 44.9 |
| Estimated audience size | 959,895 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 30% |
Worldwide distribution
of the worldwide Van Province audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 49.4% |
| Turkey | 14.7% |
| United States | 4.3% |
Geography
Where the Van Province audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 1.12× | |
| 02 | Rheinland-Pfalz | ~50K | 1.08× | |
| 03 | Berlin | ~40K | 1.01× | |
| 04 | Niedersachsen | ~90K | 0.98× | |
| 05 | Hessen | ~70K | 0.98× | |
| 06 | Baden-Württemberg | ~100K | 0.95× | |
| 07 | Bayern | ~100K | 0.94× | |
| 08 | Nordrhein-Westfalen | ~200K | 0.93× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Van Province audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dying Light | Games | 58.81× | ||
| 02 | Truck camper | Cars & Mobility | 33.00× | ||
| 03 | Dacia Dokker | Cars & Mobility | 28.96× | ||
| 04 | Vancouver Whitecaps FC | Sports | 17.06× | ||
| 05 | Motorhome | Cars & Mobility | 9.80× | ||
| 06 | Carport | Home & Garden | 8.42× | ||
| 07 | Mobile home | Cars & Mobility | 7.94× | ||
| 08 | Maggie Smith | Movies & TV | 7.93× | ||
| 09 | Popup camper | Travel & Leisure | 6.10× | ||
| 10 | Campervan | Cars & Mobility | 5.56× | ||
| 11 | Campfire | Travel & Leisure | 5.27× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 5.06× | ||
| 13 | RV park | Cars & Mobility | 4.98× | ||
| 14 | Road trip | Travel & Leisure | 4.00× | ||
| 15 | Hugendubel | Shopping | 3.48× | ||
| 16 | Used Cars | Cars & Mobility | 3.46× | ||
| 17 | Extreme sport | Sports | 3.00× | ||
| 18 | Tour de France | Sports | 2.92× | ||
| 19 | Hornbach | Shopping | 1.80× | ||
| 20 | Tagesschau | Movies & TV | 1.76× |
Personality of the Van Province audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.47× | |
| Risk Appetite | THRILL | 2.44× | |
| Pet Ownership | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Social Media Usage | JOY | 0.80× | |
| Creativity | OPEN | 0.81× |
Frequently asked questions
How many fans does Van Province have in Germany?
Van Province has an estimated audience of 959,895 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Van Province fans?
40.4% of Van Province fans are female, 59.6% are male, with an average age of 44.9 years.
Which brands do Van Province fans like most?
Van Province fans show strongest brand affinity for Truck camper (33×), Dying Light (58.81×), and Motorhome (9.8×) over the country average.
Where do Van Province fans live in Germany?
Van Province fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Van Province fans also like?
Beyond Van Province itself, the audience over-indexes on Dying Light (58.81×), Motorhome (9.8×), Dacia Dokker (28.96×), and Mobile home (7.94×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
See Van Province audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Van Province. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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