Rascasse Audience Intelligence

Maggie Smith Audience in Germany

A data profile of the people who buy, follow and care about Maggie Smith in Germany — modelled from more than twelve digital signal sources. Maggie Smith has an estimated audience of 785,030 people in Germany.

#414among Actor Actress or TV Star in Germany#1275among Person in Germany#1066in Movies & TV

The average Maggie Smith fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Judy Garland, Elizabeth Taylor, Casablanca (film), with strongest over-indexing on Judy Garland (311.94× the country average).

Demographically, the Maggie Smith audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Maggie Smith fan in Germany is more female, around 33.0 years old, with strong Extroversion tendencies and a notable affinity for Judy Garland.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maggie Smith profile in Germany.

Audience size
785K
in Germany
Gender
65.5%♀
34.5% male
Age
33.0
average years
Country rank
#8021
Person in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maggie Smith fans

65.5% are female, 34.5% are male, average age 33.0.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Maggie Smith audience in Germany
MetricValue
Female65.5%
Male34.5%
Average age33.0
Estimated audience size785,030
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Maggie Smith audience in Germany
Age bracketShare%
16-1940%
20-2919%
30-3912%
40-4918%
50+11%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Maggie Smith audience comes from Germany.

Worldwide audience distribution share by country for Maggie Smith
CountryShare
United States21.7%
United Kingdom12.3%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maggie Smith audience in Germany is strongest.

Fig. 05

Top regions by affinity

Maggie Smith fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.12×
02Brandenburg~30K1.11×
03Sachsen-Anhalt~20K1.09×
04Schleswig-Holstein~30K1.06×
05Thüringen~20K1.06×
06Rheinland-Pfalz~40K1.04×
07Berlin~40K1.04×
08Mecklenburg-Vorpommern~20K1.04×
09Nordrhein-Westfalen~200K1.03×
10Hamburg~20K1.01×
11Niedersachsen~80K0.96×
12Bayern~100K0.93×
13Bremen~6K0.92×
14Saarland~9K0.91×
15Hessen~50K0.88×
16Baden-Württemberg~90K0.82×
Fig. 06

Affinity by region

Affinity by region — Maggie Smith, Germany
0.82×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maggie Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maggie Smith audience
#·InterestCategoryAffinity×
01International Documentary Film Festival AmsterdamMovies & TV402.13×
02Sunset Boulevard (musical)Topic386.41×
03Singin' in the RainMovies & TV347.11×
04Roman HolidayMovies & TV334.26×
05Judy GarlandMovies & TV311.94×
069 to 5 (film)Movies & TV311.87×
07Citizen KaneMovies & TV306.69×
08Elizabeth TaylorMovies & TV282.14×
09Casablanca (film)Movies & TV256.93×
10Julie AndrewsMovies & TV254.12×
11Angela LansburyMovies & TV221.68×
12Dany BoonMovies & TV213.80×
13The Iron Lady (film)Movies & TV210.01×
14Bette DavisMovies & TV160.72×
15Sophia LorenMovies & TV157.75×
16Gone with the Wind (film)Movies & TV144.73×
17Grace KellyMovies & TV100.22×
18Jane FondaMovies & TV92.35×
19Marlene DietrichMovies & TV89.99×
20Audrey HepburnMovies & TV88.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maggie Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maggie Smith audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL3.02×
Community OrientationOPEN1.80×
SpiritualityBALANCE1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maggie Smith audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.11×
Sports ActivityPOWER1.13×
Career OrientationPOWER1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maggie Smith have in Germany?

Maggie Smith has an estimated audience of 785,030 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Maggie Smith fans?

65.5% of Maggie Smith fans are female, 34.5% are male, with an average age of 33.0 years.

03

Which brands do Maggie Smith fans like most?

Maggie Smith fans show strongest brand affinity for Judy Garland (311.94×), Elizabeth Taylor (282.14×), and Casablanca (film) (256.93×) over the country average.

04

Where do Maggie Smith fans live in Germany?

Maggie Smith fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Maggie Smith fans also like?

Beyond Maggie Smith itself, the audience over-indexes on Elizabeth Taylor (282.14×), Casablanca (film) (256.93×), Julie Andrews (254.12×), and Angela Lansbury (221.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Maggie Smith audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Maggie Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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