Marlene Dietrich Audience in Germany
Marlene Dietrich has an estimated audience of 1,208,046 people in Germany. 53.9% are female, 46.1% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Maggie Smith, Bette Davis, Ute Lemper, Jane Fonda, Angela Lansbury.
The average Marlene Dietrich fan in Germany is 43.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Maggie Smith, Bette Davis, Ute Lemper, with strongest over-indexing on Maggie Smith (149.5× the country average). Demographically, the Marlene Dietrich audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Marlene Dietrich fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 43.8 |
| Estimated audience size | 1,208,046 |
Audience persona
The typical Marlene Dietrich fan in Germany is balanced, around 43.8 years old, with strong Tradition tendencies and a notable affinity for Maggie Smith.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 257,303 | 0.97× |
| Bayern | 191,775 | 0.99× |
| Baden-Württemberg | 144,959 | 0.88× |
| Niedersachsen | 113,207 | 0.96× |
| Berlin | 96,162 | 1.78× |
| Hessen | 82,933 | 0.9× |
| Sachsen | 61,829 | 1.04× |
| Rheinland-Pfalz | 52,498 | 0.87× |
| Brandenburg | 41,623 | 1.11× |
| Schleswig-Holstein | 41,261 | 0.95× |
| Thüringen | 30,644 | 1× |
| Sachsen-Anhalt | 27,822 | 0.89× |
| Hamburg | 27,366 | 1× |
| Mecklenburg-Vorpommern | 22,553 | 0.98× |
| Saarland | 11,570 | 0.78× |
| Bremen | 9,257 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Maggie Smith | 149.5× | Movies & TV |
| Bette Davis | 213.3× | Movies & TV |
| Ute Lemper | 254.82× | Music & Radio |
| Jane Fonda | 110.99× | Movies & TV |
| Angela Lansbury | 104.08× | Movies & TV |
| Sophia Loren | 73.14× | Movies & TV |
| Judy Garland | 71.71× | Movies & TV |
| Casablanca (film) | 62.11× | Movies & TV |
| Gulliver's Travels | 146.16× | Literature |
| My Fair Lady | 159.18× | Movies & TV |
| Singin' in the Rain | 158.36× | Movies & TV |
| Elizabeth Taylor | 47.86× | Movies & TV |
| Audrey Hepburn | 35.87× | Movies & TV |
| Citizen Kane | 114.61× | Movies & TV |
| Édith Piaf | 56.84× | Music & Radio |
| Grace Kelly | 45.02× | Movies & TV |
| Comedian Harmonists | 86.22× | Music & Radio |
| Gone with the Wind (film) | 57.37× | Movies & TV |
| An American in Paris (film) | 213.47× | Movies & TV |
| Marilyn Monroe | 52.13× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.93 |
| Community Orientation | OPEN | 1.86 |
| LGBTQ+ Identity | OPEN | 1.58 |
| Pet Ownership | JOY | 1.47 |
| Healthy Lifestyle | BALANCE | 1.36 |
| DIY Mentality | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.0% |
| United States | 19.2% |
| France | 6.1% |
See Marlene Dietrich audiences in other countries
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Frequently asked questions
How many fans does Marlene Dietrich have in Germany?
Marlene Dietrich has an estimated audience of 1,208,046 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Marlene Dietrich fans?
53.9% of Marlene Dietrich fans are female, 46.1% are male, with an average age of 43.8 years.
Which brands do Marlene Dietrich fans like most?
Marlene Dietrich fans show strongest brand affinity for Maggie Smith (149.5×), Bette Davis (213.3×), and Ute Lemper (254.82×) over the country average.
Where do Marlene Dietrich fans live in Germany?
Marlene Dietrich fans in Germany are most concentrated in Nordrhein-Westfalen (reach 257,303), Bayern (reach 191,775), and Baden-Württemberg (reach 144,959). These three regions account for the largest share of the active audience.
What other brands do Marlene Dietrich fans also like?
Beyond Marlene Dietrich itself, the audience over-indexes on Bette Davis (213.3×), Ute Lemper (254.82×), Jane Fonda (110.99×), and Angela Lansbury (104.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marlene Dietrich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.