Rascasse Audience Intelligence

Marilyn Monroe Audience in Germany

A data profile of the people who buy, follow and care about Marilyn Monroe in Germany — modelled from more than twelve digital signal sources. Marilyn Monroe has an estimated audience of 426,592 people in Germany.

#51among Fashion model in Germany#2618among Person in Germany#637in Fashion & Accessoires

The average Marilyn Monroe fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Marlene Dietrich, Maggie Smith, Judy Garland, with strongest over-indexing on Marlene Dietrich (41.54× the country average).

Demographically, the Marilyn Monroe audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Marilyn Monroe fan in Germany is more female, around 37.7 years old, with strong Spirituality tendencies and a notable affinity for Marlene Dietrich.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marilyn Monroe profile in Germany.

Audience size
427K
in Germany
Gender
66.8%♀
33.2% male
Age
37.7
average years
Country rank
#13317
Person in Germany
Fig. 01

Search interest · 12-month trend

+78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marilyn Monroe fans

66.8% are female, 33.2% are male, average age 37.7.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Marilyn Monroe audience in Germany
MetricValue
Female66.8%
Male33.2%
Average age37.7
Estimated audience size426,592
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Marilyn Monroe audience in Germany
Age bracketShare%
16-1926%
20-2917%
30-3917%
40-4921%
50+18%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Marilyn Monroe audience comes from Germany.

Worldwide audience distribution share by country for Marilyn Monroe
CountryShare
United States24.8%
Brazil5.9%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marilyn Monroe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Marilyn Monroe fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.10×
02Nordrhein-Westfalen~80K1.09×
03Berlin~20K1.08×
04Bayern~60K1.06×
05Baden-Württemberg~50K1.06×
06Niedersachsen~40K1.05×
07Hamburg~8K1.04×
08Rheinland-Pfalz~20K1.02×
09Schleswig-Holstein~10K1.00×
10Saarland~4K1.00×
11Sachsen~20K0.97×
12Bremen~3K0.95×
13Brandenburg~10K0.93×
14Sachsen-Anhalt~8K0.90×
15Thüringen~8K0.90×
16Mecklenburg-Vorpommern~6K0.88×
Fig. 06

Affinity by region

Affinity by region — Marilyn Monroe, Germany
0.88×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marilyn Monroe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marilyn Monroe audience
#·InterestCategoryAffinity×
01Gulliver's TravelsLiterature63.52×
02Singin' in the RainMovies & TV61.58×
03Maggie SmithMovies & TV59.58×
04Angela LansburyMovies & TV46.58×
05Bette DavisMovies & TV42.25×
06All About EveMovies & TV42.12×
07Sophia LorenMovies & TV42.11×
08Marlene DietrichMovies & TV41.54×
09Ute LemperMusic & Radio41.54×
10Jane FondaMovies & TV37.51×
11Judy GarlandMovies & TV37.45×
12Justin TherouxMovies & TV26.89×
13Casablanca (film)Movies & TV26.37×
14Elizabeth TaylorMovies & TV25.34×
15Megan FoxMovies & TV24.93×
16Audrey HepburnMovies & TV21.55×
17Grace KellyMovies & TV20.87×
18Shirley MacLaineMovies & TV20.00×
19Bee GeesMusic & Radio18.76×
20Zoe SaldanaMovies & TV13.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marilyn Monroe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marilyn Monroe audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.88×
MindfulnessBALANCE1.57×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marilyn Monroe audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.03×
Convenience OrientationPREMIUM1.03×
Social Media UsageJOY1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marilyn Monroe have in Germany?

Marilyn Monroe has an estimated audience of 426,592 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Marilyn Monroe fans?

66.8% of Marilyn Monroe fans are female, 33.2% are male, with an average age of 37.7 years.

03

Which brands do Marilyn Monroe fans like most?

Marilyn Monroe fans show strongest brand affinity for Marlene Dietrich (41.54×), Maggie Smith (59.58×), and Judy Garland (37.45×) over the country average.

04

Where do Marilyn Monroe fans live in Germany?

Marilyn Monroe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Marilyn Monroe fans also like?

Beyond Marilyn Monroe itself, the audience over-indexes on Maggie Smith (59.58×), Judy Garland (37.45×), Sophia Loren (42.11×), and Megan Fox (24.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Marilyn Monroe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Marilyn Monroe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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