Leni Klum Audience in Germany
Leni Klum has an estimated audience of 2,710,853 people in Germany. 76.0% are female, 24.0% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bruce Darnell, Natalie Dormer, Mila Kunis, Sylvie Meis, Rose Leslie.
The average Leni Klum fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bruce Darnell, Natalie Dormer, Mila Kunis, with strongest over-indexing on Bruce Darnell (77.72× the country average). Demographically, the Leni Klum audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model
Demographics of Leni Klum fans
| Metric | Value |
|---|---|
| Female | 76.0% |
| Male | 24.0% |
| Average age | 36.6 |
| Estimated audience size | 2,710,853 |
Audience persona
The typical Leni Klum fan in Germany is more female, around 36.6 years old, with strong Creativity tendencies and a notable affinity for Bruce Darnell.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 617,832 | 1.04× |
| Bayern | 486,027 | 1.12× |
| Baden-Württemberg | 398,633 | 1.08× |
| Niedersachsen | 280,424 | 1.07× |
| Hessen | 210,192 | 1.02× |
| Sachsen | 139,944 | 1.05× |
| Berlin | 137,220 | 1.13× |
| Rheinland-Pfalz | 135,231 | 1× |
| Schleswig-Holstein | 96,701 | 0.99× |
| Brandenburg | 77,903 | 0.93× |
| Hamburg | 67,665 | 1.1× |
| Thüringen | 65,952 | 0.95× |
| Sachsen-Anhalt | 64,413 | 0.92× |
| Mecklenburg-Vorpommern | 44,529 | 0.86× |
| Saarland | 29,742 | 0.89× |
| Bremen | 19,757 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bruce Darnell | 77.72× | Movies & TV |
| Natalie Dormer | 75.1× | Movies & TV |
| Mila Kunis | 23.28× | Movies & TV |
| Sylvie Meis | 23.31× | Movies & TV |
| Rose Leslie | 30.03× | Movies & TV |
| Whirlpool Corporation | 16.95× | Home & Garden |
| Victoria Justice | 28.16× | Movies & TV |
| RTL Television | 5.44× | Movies & TV |
| Heidi Klum | 6.88× | Fashion & Accessoires |
| SunExpress | 7.88× | Travel & Leisure |
| Ferrero Küsschen | 34.82× | Food & Beverages |
| Giotto | 27.13× | Food & Beverages |
| Kelly Osbourne | 9.49× | Music & Radio |
| Let's Dance (German TV series) | 4.13× | Movies & TV |
| TikTok | 2.11× | Internet & Social Media |
| Anna-Maria Zimmermann | 7.62× | Music & Radio |
| Adriana Lima | 9.66× | Fashion & Accessoires |
| Gute Zeiten, schlechte Zeiten | 3.4× | Movies & TV |
| Michael Michalsky | 37.05× | Fashion & Accessoires |
| Scooby-Doo | 4.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.14 |
| DIY Mentality | THRILL | 1.14 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Individualism | JOY | 1.13 |
| Sports Activity | POWER | 1.11 |
| Extroversion | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 40.1% |
| United States | 15.2% |
| Italy | 7.6% |
See Leni Klum audiences in other countries
More Fashion model audiences in Germany
- Heidi Klum (5,008,696)
- Alan Ritchson (2,548,667)
- Meghan Markle (2,083,392)
- Samantha Fox (1,968,870)
- Claudia Schiffer (1,488,066)
Frequently asked questions
How many fans does Leni Klum have in Germany?
Leni Klum has an estimated audience of 2,710,853 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leni Klum fans?
76.0% of Leni Klum fans are female, 24.0% are male, with an average age of 36.6 years.
Which brands do Leni Klum fans like most?
Leni Klum fans show strongest brand affinity for Bruce Darnell (77.72×), Natalie Dormer (75.1×), and Mila Kunis (23.28×) over the country average.
Where do Leni Klum fans live in Germany?
Leni Klum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 617,832), Bayern (reach 486,027), and Baden-Württemberg (reach 398,633). These three regions account for the largest share of the active audience.
What other brands do Leni Klum fans also like?
Beyond Leni Klum itself, the audience over-indexes on Natalie Dormer (75.1×), Mila Kunis (23.28×), Sylvie Meis (23.31×), and Rose Leslie (30.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leni Klum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.