Rascasse Audience Intelligence

Rebecca Mir Audience in Germany

A data profile of the people who buy, follow and care about Rebecca Mir in Germany — modelled from more than twelve digital signal sources. Rebecca Mir has an estimated audience of 1,827,300 people in Germany.

#6among Fashion model in Germany#343among Person in Germany#200in Fashion & Accessoires

The average Rebecca Mir fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bild, Tagesschau, Sportschau, with strongest over-indexing on Bild (1.61× the country average).

Demographically, the Rebecca Mir audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rebecca Mir fan in Germany is more female, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for Bild.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rebecca Mir profile in Germany.

Audience size
1.8M
in Germany
Gender
63.8%♀
36.2% male
Age
32.2
average years
Country rank
#3685
Person in Germany
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rebecca Mir fans

63.8% are female, 36.2% are male, average age 32.2.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Rebecca Mir audience in Germany
MetricValue
Female63.8%
Male36.2%
Average age32.2
Estimated audience size1,827,300
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Rebecca Mir audience in Germany
Age bracketShare%
16-1936%
20-2926%
30-3916%
40-4912%
50+9%
Fig. 04

Worldwide distribution

88.2%

of the worldwide Rebecca Mir audience comes from Germany.

Worldwide audience distribution share by country for Rebecca Mir
CountryShare
Germany88.2%
Austria6.5%
Switzerland3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rebecca Mir audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rebecca Mir fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~20K1.16×
02Brandenburg~40K1.12×
03Thüringen~30K1.12×
04Rheinland-Pfalz~60K1.11×
05Nordrhein-Westfalen~200K1.09×
06Sachsen~50K1.08×
07Niedersachsen~100K1.06×
08Sachsen-Anhalt~30K1.01×
09Schleswig-Holstein~40K1.00×
10Saarland~10K0.99×
11Bayern~200K0.98×
12Baden-Württemberg~100K0.95×
13Hamburg~20K0.89×
14Hessen~70K0.87×
15Berlin~40K0.85×
16Bremen~7K0.80×
Fig. 06

Affinity by region

Affinity by region — Rebecca Mir, Germany
0.80×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rebecca Mir audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rebecca Mir audience
#·InterestCategoryAffinity×
01PromiFlashInternet & Social Media2.58×
02Bauer sucht FrauMovies & TV2.54×
03BUNTE.deInternet & Social Media2.52×
04Sarah EngelsMovies & TV2.19×
05Sat.1Movies & TV2.12×
06Let's Dance (German TV series)Movies & TV2.07×
07HeuteMovies & TV2.05×
08Westdeutscher RundfunkMovies & TV1.87×
09Gute Zeiten, schlechte ZeitenMovies & TV1.84×
10African-American musicMusic & Radio1.80×
11RTL TelevisionMovies & TV1.78×
12SportschauSports1.74×
13DeichmannShopping1.66×
14Schlager musicMusic & Radio1.65×
15ZDFMovies & TV1.64×
16BildNews1.61×
17GmailInternet & Social Media1.61×
18Model (people)Fashion & Accessoires1.57×
19FOCUS OnlineNews1.55×
20TagesschauMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rebecca Mir audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rebecca Mir audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.21×
ExtroversionTHRILL1.17×
Pet OwnershipJOY1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rebecca Mir audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Design AffinityPREMIUM0.87×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rebecca Mir have in Germany?

Rebecca Mir has an estimated audience of 1,827,300 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rebecca Mir fans?

63.8% of Rebecca Mir fans are female, 36.2% are male, with an average age of 32.2 years.

03

Which brands do Rebecca Mir fans like most?

Rebecca Mir fans show strongest brand affinity for Bild (1.61×), Tagesschau (1.54×), and Sportschau (1.74×) over the country average.

04

Where do Rebecca Mir fans live in Germany?

Rebecca Mir fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rebecca Mir fans also like?

Beyond Rebecca Mir itself, the audience over-indexes on Tagesschau (1.54×), Sportschau (1.74×), Deichmann (1.66×), and PromiFlash (2.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion model audiences in Germany

See Rebecca Mir audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rebecca Mir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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