Rebecca Mir Audience in Germany
Rebecca Mir has an estimated audience of 1,010,902 people in Germany. 63.8% are female, 36.2% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bild, Tagesschau, Gala, Sportschau, Let's Dance (German TV series).
The average Rebecca Mir fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bild, Tagesschau, Gala, with strongest over-indexing on Bild (1.61× the country average). Demographically, the Rebecca Mir audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model
Demographics of Rebecca Mir fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 32.2 |
| Estimated audience size | 1,010,902 |
Audience persona
The typical Rebecca Mir fan in Germany is more female, around 32.2 years old, with strong Pet Ownership tendencies and a notable affinity for Bild.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 244,371 | 1.1× |
| Bayern | 170,063 | 1.05× |
| Baden-Württemberg | 137,767 | 1× |
| Niedersachsen | 107,794 | 1.1× |
| Hessen | 69,675 | 0.9× |
| Rheinland-Pfalz | 57,712 | 1.14× |
| Sachsen | 53,948 | 1.09× |
| Berlin | 41,658 | 0.92× |
| Schleswig-Holstein | 36,714 | 1.01× |
| Brandenburg | 34,807 | 1.11× |
| Thüringen | 28,040 | 1.09× |
| Mecklenburg-Vorpommern | 22,243 | 1.15× |
| Hamburg | 20,446 | 0.9× |
| Sachsen-Anhalt | 18,686 | 0.71× |
| Saarland | 11,832 | 0.95× |
| Bremen | 6,692 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bild | 1.61× | News |
| Tagesschau | 1.54× | Movies & TV |
| Gala | 1.88× | News |
| Sportschau | 1.74× | Sports |
| Let's Dance (German TV series) | 2.07× | Movies & TV |
| Deichmann | 1.66× | Shopping |
| PromiFlash | 2.58× | Internet & Social Media |
| Wetter.com | 1.52× | Home & Garden |
| ZDF | 1.64× | Movies & TV |
| Sat.1 | 2.12× | Movies & TV |
| BUNTE.de | 2.52× | Internet & Social Media |
| Gmail | 1.61× | Internet & Social Media |
| Gute Zeiten, schlechte Zeiten | 1.84× | Movies & TV |
| RTL Television | 1.78× | Movies & TV |
| FOCUS Online | 1.55× | News |
| Schlager music | 1.65× | Music & Radio |
| Bauer sucht Frau | 2.54× | Movies & TV |
| Westdeutscher Rundfunk | 1.87× | Movies & TV |
| African-American music | 1.8× | Music & Radio |
| Model (people) | 1.57× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.41 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Sustainability | BALANCE | 1.27 |
| Price Sensitivity | PREMIUM | 1.25 |
| Creativity | OPEN | 1.19 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.6% |
| Austria | 6.9% |
| Switzerland | 5.8% |
See Rebecca Mir audiences in other countries
More Fashion model audiences in Germany
- Heidi Klum (5,008,696)
- Leni Klum (2,710,854)
- Alan Ritchson (2,548,667)
- Meghan Markle (2,083,392)
- Samantha Fox (1,968,870)
Frequently asked questions
How many fans does Rebecca Mir have in Germany?
Rebecca Mir has an estimated audience of 1,010,902 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rebecca Mir fans?
63.8% of Rebecca Mir fans are female, 36.2% are male, with an average age of 32.2 years.
Which brands do Rebecca Mir fans like most?
Rebecca Mir fans show strongest brand affinity for Bild (1.61×), Tagesschau (1.54×), and Gala (1.88×) over the country average.
Where do Rebecca Mir fans live in Germany?
Rebecca Mir fans in Germany are most concentrated in Nordrhein-Westfalen (reach 244,371), Bayern (reach 170,063), and Baden-Württemberg (reach 137,767). These three regions account for the largest share of the active audience.
What other brands do Rebecca Mir fans also like?
Beyond Rebecca Mir itself, the audience over-indexes on Tagesschau (1.54×), Gala (1.88×), Sportschau (1.74×), and Let's Dance (German TV series) (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rebecca Mir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.