Rascasse Audience Intelligence

RV park Audience in Germany

A data profile of the people who buy, follow and care about RV park in Germany — modelled from more than twelve digital signal sources. RV park has an estimated audience of 5,493,850 people in Germany.

#575among Topic in Germany#46in Cars & Mobility

The average RV park fan in Germany is 45.6 years old, balanced, and lives primarily in Hessen.

The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen.

Top brand affinities include Motorhome, OUTDOOR ADVENTURE, Truck camper, with strongest over-indexing on Motorhome (8.5× the country average).

Demographically, the RV park audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Travelling, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical RV park fan in Germany is balanced, around 45.6 years old, with strong Travelling tendencies and a notable affinity for Motorhome.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RV park profile in Germany.

Audience size
5.5M
in Germany
Gender
47.0%♀
53.0% male
Age
45.6
average years
Country rank
#918
Topic in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RV park fans

47.0% are female, 53.0% are male, average age 45.6.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for RV park audience in Germany
MetricValue
Female47.0%
Male53.0%
Average age45.6
Estimated audience size5,493,850
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the RV park audience in Germany
Age bracketShare%
16-198%
20-2912%
30-3919%
40-4927%
50+34%
Fig. 04

Worldwide distribution

12.1%

of the worldwide RV park audience comes from Germany.

Worldwide audience distribution share by country for RV park
CountryShare
United States30.5%
Japan13.9%
Germany12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RV park audience in Germany is strongest.

Fig. 05

Top regions by affinity

RV park fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~1.5M3.64×
02Baden-Württemberg~800K1.11×
03Hamburg~100K1.06×
04Bayern~900K1.04×
05Mecklenburg-Vorpommern~100K0.98×
06Schleswig-Holstein~200K0.94×
07Saarland~60K0.92×
08Rheinland-Pfalz~200K0.91×
09Thüringen~100K0.90×
10Bremen~40K0.88×
11Niedersachsen~400K0.80×
12Sachsen~200K0.79×
13Brandenburg~100K0.77×
14Sachsen-Anhalt~100K0.75×
15Berlin~200K0.73×
16Nordrhein-Westfalen~800K0.70×
Fig. 06

Affinity by region

Affinity by region — RV park, Germany
0.70×1.00×3.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RV park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RV park audience
#·InterestCategoryAffinity×
01Motorhome stopoverTravel & Leisure10.35×
02MotorhomeCars & Mobility8.50×
03Volkswagen CaliforniaCars & Mobility7.63×
04Camper (company)Fashion & Accessoires6.97×
05Popup camperTravel & Leisure6.42×
06Truck camperCars & Mobility5.88×
07OUTDOOR ADVENTUREGames5.71×
08Volkswagen TransporterCars & Mobility5.60×
09Van ProvinceTravel & Leisure4.98×
10Mobile homeCars & Mobility3.19×
11Backpacking (travel)Travel & Leisure2.29×
12PatioHome & Garden2.27×
13ADACCars & Mobility2.05×
14PropertyHome & Garden2.01×
15RVsCars & Mobility1.95×
16Promotional merchandiseBusiness & Career1.90×
17CampingTravel & Leisure1.70×
18BauhausShopping1.62×
19AutoScout24Cars & Mobility1.58×
20ImmoScout24Home & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RV park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RV park audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.25×
DIY MentalityTHRILL1.21×
Quality AwarenessPREMIUM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RV park audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
IndividualismJOY0.82×
SpiritualityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RV park have in Germany?

RV park has an estimated audience of 5,493,850 people in Germany, concentrated in Hessen and Bayern.

02

What is the gender split and age of RV park fans?

47.0% of RV park fans are female, 53.0% are male, with an average age of 45.6 years.

03

Which brands do RV park fans like most?

RV park fans show strongest brand affinity for Motorhome (8.5×), OUTDOOR ADVENTURE (5.71×), and Truck camper (5.88×) over the country average.

04

Where do RV park fans live in Germany?

RV park fans in Germany are most concentrated in Hessen (reach ~1.5M), Bayern (reach ~900K), and Nordrhein-Westfalen (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do RV park fans also like?

Beyond RV park itself, the audience over-indexes on OUTDOOR ADVENTURE (5.71×), Truck camper (5.88×), Popup camper (6.42×), and Bauhaus (1.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See RV park audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for RV park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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