RV park Audience in Germany
RV park has an estimated audience of 5,493,850 people in Germany. 47.0% are female, 53.0% are male, average age 45.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Motorhome, OUTDOOR ADVENTURE, Truck camper, Popup camper, Bauhaus.
The average RV park fan in Germany is 45.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Motorhome, OUTDOOR ADVENTURE, Truck camper, with strongest over-indexing on Motorhome (8.5× the country average). Demographically, the RV park audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of RV park fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 45.6 |
| Estimated audience size | 5,493,850 |
Audience persona
The typical RV park fan in Germany is balanced, around 45.6 years old, with strong DIY Mentality tendencies and a notable affinity for Motorhome.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,070,948 | 1.21× |
| Nordrhein-Westfalen | 938,990 | 0.78× |
| Baden-Württemberg | 847,934 | 1.13× |
| Hessen | 835,596 | 2× |
| Niedersachsen | 501,757 | 0.94× |
| Rheinland-Pfalz | 269,194 | 0.98× |
| Schleswig-Holstein | 212,913 | 1.08× |
| Berlin | 209,443 | 0.85× |
| Sachsen | 202,717 | 0.75× |
| Brandenburg | 139,683 | 0.82× |
| Hamburg | 128,897 | 1.04× |
| Thüringen | 128,423 | 0.92× |
| Mecklenburg-Vorpommern | 91,413 | 0.87× |
| Sachsen-Anhalt | 73,498 | 0.52× |
| Bremen | 58,603 | 1.25× |
| Saarland | 58,419 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorhome | 8.5× | Cars & Mobility |
| OUTDOOR ADVENTURE | 5.71× | Games |
| Truck camper | 5.88× | Cars & Mobility |
| Popup camper | 6.42× | Travel & Leisure |
| Bauhaus | 1.62× | Shopping |
| RVs | 1.95× | Cars & Mobility |
| Camping | 1.7× | Travel & Leisure |
| Volkswagen Transporter | 5.6× | Cars & Mobility |
| AutoScout24 | 1.58× | Cars & Mobility |
| ADAC | 2.05× | Cars & Mobility |
| Volkswagen California | 7.63× | Cars & Mobility |
| ImmoScout24 | 1.51× | Home & Garden |
| Camper (company) | 6.97× | Fashion & Accessoires |
| Patio | 2.27× | Home & Garden |
| Property | 2.01× | Home & Garden |
| Motorhome stopover | 10.35× | Travel & Leisure |
| Backpacking (travel) | 2.29× | Travel & Leisure |
| Van Province | 4.98× | Travel & Leisure |
| Promotional merchandise | 1.9× | Business & Career |
| Mobile home | 3.19× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.51 |
| Need for Security | CONSERVATISM | 1.44 |
| Travelling | THRILL | 1.37 |
| Convenience Orientation | PREMIUM | 1.28 |
| Sustainability | BALANCE | 1.27 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| Japan | 13.9% |
| Germany | 12.1% |
See RV park audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does RV park have in Germany?
RV park has an estimated audience of 5,493,850 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of RV park fans?
47.0% of RV park fans are female, 53.0% are male, with an average age of 45.6 years.
Which brands do RV park fans like most?
RV park fans show strongest brand affinity for Motorhome (8.5×), OUTDOOR ADVENTURE (5.71×), and Truck camper (5.88×) over the country average.
Where do RV park fans live in Germany?
RV park fans in Germany are most concentrated in Bayern (reach 1,070,948), Nordrhein-Westfalen (reach 938,990), and Baden-Württemberg (reach 847,934). These three regions account for the largest share of the active audience.
What other brands do RV park fans also like?
Beyond RV park itself, the audience over-indexes on OUTDOOR ADVENTURE (5.71×), Truck camper (5.88×), Popup camper (6.42×), and Bauhaus (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for RV park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.