Rascasse Audience Intelligence

Promotional merchandise Audience in Germany

A data profile of the people who buy, follow and care about Promotional merchandise in Germany — modelled from more than twelve digital signal sources. Promotional merchandise has an estimated audience of 6,567,357 people in Germany.

#430among Topic in Germany#86in Business & Career

The average Promotional merchandise fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Moodle, Tagesschau, Netto Marken-Discount, with strongest over-indexing on Moodle (5.87× the country average).

Demographically, the Promotional merchandise audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Promotional merchandise fan in Germany is more female, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for Moodle.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Promotional merchandise profile in Germany.

Audience size
6.6M
in Germany
Gender
60.7%♀
39.3% male
Age
41.7
average years
Country rank
#701
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Promotional merchandise fans

60.7% are female, 39.3% are male, average age 41.7.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Promotional merchandise audience in Germany
MetricValue
Female60.7%
Male39.3%
Average age41.7
Estimated audience size6,567,357
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Promotional merchandise audience in Germany
Age bracketShare%
16-1912%
20-2919%
30-3922%
40-4926%
50+22%
Fig. 04

Worldwide distribution

48.5%

of the worldwide Promotional merchandise audience comes from Germany.

Worldwide audience distribution share by country for Promotional merchandise
CountryShare
Germany48.5%
United States12.7%
Austria6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Promotional merchandise audience in Germany is strongest.

Fig. 05

Top regions by affinity

Promotional merchandise fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~1M2.12×
02Bayern~1M1.15×
03Niedersachsen~700K1.12×
04Rheinland-Pfalz~400K1.10×
05Nordrhein-Westfalen~1.5M1.02×
06Baden-Württemberg~900K1.00×
07Schleswig-Holstein~200K0.98×
08Saarland~80K0.98×
09Thüringen~200K0.94×
10Sachsen~300K0.93×
11Sachsen-Anhalt~200K0.93×
12Hamburg~100K0.88×
13Bremen~50K0.86×
14Mecklenburg-Vorpommern~100K0.84×
15Brandenburg~200K0.82×
16Berlin~200K0.60×
Fig. 06

Affinity by region

Affinity by region — Promotional merchandise, Germany
0.60×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Promotional merchandise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Promotional merchandise audience
#·InterestCategoryAffinity×
01MoodleTechnology & Electronics5.87×
02Suzi QuatroMusic & Radio5.87×
03BeckMusic & Radio5.87×
04Kate BushMusic & Radio5.87×
05Cillian MurphyMovies & TV5.55×
06Bonnie TylerMusic & Radio4.38×
07Keira KnightleyMovies & TV4.26×
08AllgäuTravel & Leisure3.59×
09Real propertyHome & Garden2.91×
10Western UnionBusiness & Career2.58×
11LeggingsFashion & Accessoires2.56×
12VolunteeringPolitics & Society2.55×
13Netto Marken-DiscountShopping2.04×
14Distilled beverageFood & Beverages1.86×
15KitchenHome & Garden1.82×
16TagesschauMovies & TV1.77×
17Müller (company)Food & Beverages1.66×
18Google MapsInternet & Social Media1.59×
19KauflandShopping1.57×
20FreewareTechnology & Electronics1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Promotional merchandise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Promotional merchandise audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.38×
TraditionCONSERVATISM1.32×
Quality AwarenessPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Promotional merchandise audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.78×
Luxury OrientationPREMIUM0.83×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Promotional merchandise have in Germany?

Promotional merchandise has an estimated audience of 6,567,357 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Promotional merchandise fans?

60.7% of Promotional merchandise fans are female, 39.3% are male, with an average age of 41.7 years.

03

Which brands do Promotional merchandise fans like most?

Promotional merchandise fans show strongest brand affinity for Moodle (5.87×), Tagesschau (1.77×), and Netto Marken-Discount (2.04×) over the country average.

04

Where do Promotional merchandise fans live in Germany?

Promotional merchandise fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Hessen (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Promotional merchandise fans also like?

Beyond Promotional merchandise itself, the audience over-indexes on Tagesschau (1.77×), Netto Marken-Discount (2.04×), Bonnie Tyler (4.38×), and Cillian Murphy (5.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Promotional merchandise audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Promotional merchandise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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