Promotional merchandise Audience in United States

Promotional merchandise logo

Promotional merchandise has an estimated audience of 1,716,421 people in United States. 66.9% are female, 33.1% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Vocal harmony, Goop, Hibachi.

The average Promotional merchandise fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Vocal harmony, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Promotional merchandise audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Promotional merchandise fans

Demographic split for Promotional merchandise audience in United States
MetricValue
Female66.9%
Male33.1%
Average age40.6
Estimated audience size1,716,421

Audience persona

The typical Promotional merchandise fan in United States is more female, around 40.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Promotional merchandise in United States
RegionReachAffinity
California102,7460.54×
Texas85,6680.58×
Florida65,6890.57×
New York52,7030.55×
Illinois34,4060.6×
Georgia32,7490.62×
Virginia32,2260.77×
North Carolina27,2390.53×
Ohio25,4840.48×
Pennsylvania24,1950.42×
Arizona20,3820.58×
Massachusetts20,1550.6×
New Jersey20,0850.46×
Tennessee16,5180.48×
Michigan16,3670.36×
Washington16,1610.47×
Missouri15,4750.56×
Mississippi15,1301.07×
Indiana14,2030.45×
Oklahoma14,1560.74×
Kentucky13,9320.65×
South Carolina13,6660.53×
Alabama13,4850.56×
Wisconsin13,0240.5×
Colorado12,6130.47×
Louisiana12,4180.56×
Arkansas12,4070.88×
Kansas11,5370.85×
West Virginia11,5301.44×
Alaska11,5063.13×
Maryland11,1850.38×
Minnesota10,9090.44×
Idaho10,6471.24×
Oregon10,6240.54×
Hawaii10,1711.38×
Iowa10,1100.71×
Montana10,0302.11×
South Dakota9,9002.5×
North Dakota9,6392.73×
New Hampshire9,5001.4×
Wyoming9,3273.67×
Nebraska9,3031.08×
Connecticut9,2880.54×
New Mexico9,2541.08×
Nevada9,2240.56×
Rhode Island9,1731.68×
Maine9,1681.49×
Utah9,0520.59×
Vermont9,0222.99×
Delaware8,2151.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Promotional merchandise audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan33.78×Politics & Society
Vocal harmony3.12×Music & Radio
Goop3.57×Internet & Social Media
Hibachi5.23×Food & Beverages
Cherish (group)7.15×Music & Radio
Wok4.23×Food & Beverages
Grinch2.35×Movies & TV
Google Home3.69×Technology & Electronics
headspace5.12×Health
Grace Slick4.42×Music & Radio
Fairy godmother3.74×Literature
Hipster4.43×Politics & Society
El Paso County, Colorado5.76×Travel & Leisure
TV Fanatic4.57×Movies & TV
No Escape (1994 film)4.56×Movies & TV
Women's empowerment1.59×Politics & Society
MK1.53×Music & Radio
National Paralympic Committee8.37×Sports
La Jolla3.31×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Promotional merchandise audience
TraitClusterScore
Price SensitivityPREMIUM1.51
Luxury OrientationPREMIUM1.36
Convenience OrientationPREMIUM1.36
Family OrientationCONSERVATISM1.32
Quality AwarenessPREMIUM1.31
DIY MentalityTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Promotional merchandise
CountryShare
Germany48.5%
United States12.7%
Austria6.4%

See Promotional merchandise audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Promotional merchandise have in United States?

Promotional merchandise has an estimated audience of 1,716,421 people in United States, concentrated in California and Texas.

What is the gender split and age of Promotional merchandise fans?

66.9% of Promotional merchandise fans are female, 33.1% are male, with an average age of 40.6 years.

Which brands do Promotional merchandise fans like most?

Promotional merchandise fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (33.78×), and Vocal harmony (3.12×) over the country average.

Where do Promotional merchandise fans live in United States?

Promotional merchandise fans in United States are most concentrated in California (reach 102,746), Texas (reach 85,668), and Florida (reach 65,689). These three regions account for the largest share of the active audience.

What other brands do Promotional merchandise fans also like?

Beyond Promotional merchandise itself, the audience over-indexes on Governor of Michigan (33.78×), Vocal harmony (3.12×), Goop (3.57×), and Hibachi (5.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Promotional merchandise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.