Rascasse Audience Intelligence

Promotional merchandise Audience in United States

A data profile of the people who buy, follow and care about Promotional merchandise in United States — modelled from more than twelve digital signal sources. Promotional merchandise has an estimated audience of 1,716,421 people in United States.

#6837among Topic in United States#1160in Business & Career

The average Promotional merchandise fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vistaprint, Innovation, Microwave oven, with strongest over-indexing on Vistaprint (6.26× the country average).

Demographically, the Promotional merchandise audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Promotional merchandise fan in United States is more female, around 40.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Vistaprint.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Promotional merchandise profile in United States.

Audience size
1.7M
in United States
Gender
66.9%♀
33.1% male
Age
40.6
average years
Country rank
#16035
Topic in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Promotional merchandise fans

66.9% are female, 33.1% are male, average age 40.6.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Promotional merchandise audience in United States
MetricValue
Female66.9%
Male33.1%
Average age40.6
Estimated audience size1,716,421
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Promotional merchandise audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3918%
40-4924%
50+23%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Promotional merchandise audience comes from United States.

Worldwide audience distribution share by country for Promotional merchandise
CountryShare
Germany48.5%
United States12.7%
Austria6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Promotional merchandise audience in United States is strongest.

Fig. 05

Top regions by affinity

Promotional merchandise fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~4K1.30×
02North Dakota~4K1.27×
03South Dakota~5K1.25×
04Alaska~5K1.25×
05Rhode Island~6K1.16×
06Montana~5K1.13×
07Delaware~5K1.11×
08Maine~7K1.10×
09Hawaii~8K1.08×
10Idaho~9K1.07×
11West Virginia~9K1.07×
12New Hampshire~7K1.07×
13Washington, District of Columbia~5K1.05×
14Nebraska~9K1.03×
15Mississippi~10K1.02×
16New Mexico~9K1.02×
17Oregon~20K0.99×
18Arkansas~10K0.99×
19Kansas~10K0.98×
20Utah~10K0.95×
21Iowa~10K0.95×
22Oklahoma~20K0.94×
23Louisiana~20K0.93×
24Kentucky~20K0.93×
25Connecticut~20K0.93×
26Alabama~20K0.92×
27Nevada~20K0.92×
28Massachusetts~30K0.91×
29Virginia~40K0.89×
30South Carolina~20K0.89×
31Wisconsin~20K0.89×
32Missouri~20K0.88×
33Minnesota~20K0.88×
34Tennessee~30K0.87×
35Indiana~30K0.87×
36Colorado~20K0.87×
37Arizona~30K0.86×
38Maryland~30K0.86×
39Ohio~40K0.84×
40Washington~30K0.84×
41Illinois~50K0.82×
42Georgia~40K0.82×
43Michigan~40K0.82×
44North Carolina~40K0.81×
45New Jersey~40K0.81×
46Pennsylvania~50K0.78×
47Florida~80K0.73×
48New York~70K0.73×
49Texas~100K0.72×
50California~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Promotional merchandise, United States
0.69×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Promotional merchandise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Promotional merchandise audience
#·InterestCategoryAffinity×
01VistaprintBusiness & Career6.26×
02Mineral waterFood & Beverages2.81×
03Microwave ovenHome & Garden2.67×
04Non-alcoholic beverageFood & Beverages2.64×
05HypermarketShopping2.52×
06InnovationBusiness & Career2.38×
07Discount TireShopping2.03×
08United Parcel ServiceBusiness & Career2.01×
09Hardware storeHome & Garden2.00×
10Master of Business AdministrationBusiness & Career1.96×
11Rail transportTravel & Leisure1.88×
12DeviantArtInternet & Social Media1.86×
13Real propertyHome & Garden1.82×
14Discount storesShopping1.80×
15PharmacyBusiness & Career1.73×
16Charitable organizationPolitics & Society1.70×
17PhilanthropyArts & Culture1.59×
18Britney SpearsMusic & Radio1.57×
19Five BelowShopping1.55×
20Pizza HutFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Promotional merchandise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Promotional merchandise audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.53×
Community OrientationOPEN1.50×
Career OrientationPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Promotional merchandise audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
MindfulnessBALANCE0.74×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Promotional merchandise have in United States?

Promotional merchandise has an estimated audience of 1,716,421 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Promotional merchandise fans?

66.9% of Promotional merchandise fans are female, 33.1% are male, with an average age of 40.6 years.

03

Which brands do Promotional merchandise fans like most?

Promotional merchandise fans show strongest brand affinity for Vistaprint (6.26×), Innovation (2.38×), and Microwave oven (2.67×) over the country average.

04

Where do Promotional merchandise fans live in United States?

Promotional merchandise fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Promotional merchandise fans also like?

Beyond Promotional merchandise itself, the audience over-indexes on Innovation (2.38×), Microwave oven (2.67×), United Parcel Service (2.01×), and Pizza Hut (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Promotional merchandise audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Promotional merchandise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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