Camper (company) Audience in Germany
Camper (company) has an estimated audience of 357,355 people in Germany. 43.5% are female, 56.5% are male, average age 44.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: RV park, Motorhome, OUTDOOR ADVENTURE, Truck camper, Bauhaus.
The average Camper (company) fan in Germany is 44.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include RV park, Motorhome, OUTDOOR ADVENTURE, with strongest over-indexing on RV park (7.36× the country average). Demographically, the Camper (company) audience skews more male with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear
Demographics of Camper (company) fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 44.9 |
| Estimated audience size | 357,355 |
Audience persona
The typical Camper (company) fan in Germany is more male, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for RV park.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 159,241 | 1.14× |
| Bayern | 114,381 | 1.12× |
| Baden-Württemberg | 91,386 | 1.05× |
| Niedersachsen | 81,618 | 1.32× |
| Hessen | 42,072 | 0.87× |
| Rheinland-Pfalz | 35,006 | 1.1× |
| Schleswig-Holstein | 30,745 | 1.34× |
| Sachsen | 28,190 | 0.9× |
| Brandenburg | 20,520 | 1.04× |
| Berlin | 16,324 | 0.57× |
| Thüringen | 15,532 | 0.96× |
| Sachsen-Anhalt | 15,424 | 0.93× |
| Mecklenburg-Vorpommern | 14,049 | 1.15× |
| Hamburg | 13,856 | 0.96× |
| Saarland | 6,954 | 0.89× |
| Bremen | 3,671 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| RV park | 7.36× | Cars & Mobility |
| Motorhome | 7.19× | Cars & Mobility |
| OUTDOOR ADVENTURE | 7.32× | Games |
| Truck camper | 6.87× | Cars & Mobility |
| Bauhaus | 1.88× | Shopping |
| Van Province | 7.45× | Travel & Leisure |
| Volkswagen Transporter | 6.6× | Cars & Mobility |
| AutoScout24 | 1.84× | Cars & Mobility |
| ADAC | 2.31× | Cars & Mobility |
| Camping | 1.85× | Travel & Leisure |
| RVs | 2.05× | Cars & Mobility |
| Campervan | 3.56× | Cars & Mobility |
| Popup camper | 5.68× | Travel & Leisure |
| Backpacking (travel) | 2.78× | Travel & Leisure |
| Hornbach | 1.55× | Shopping |
| Lakes | 1.76× | Travel & Leisure |
| Minivans | 3.06× | Cars & Mobility |
| Vacations | 1.54× | Travel & Leisure |
| Fiat Ducato | 5.78× | Cars & Mobility |
| Van | 3.43× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.33 |
| Need for Security | CONSERVATISM | 1.33 |
| Travelling | THRILL | 1.23 |
| Sports Activity | POWER | 1.19 |
| Patriotism | CONSERVATISM | 1.15 |
| Sustainability | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Germany | 9.5% |
| Italy | 8.8% |
See Camper (company) audiences in other countries
More Footwear audiences in Germany
- Birkenstock (4,130,177)
- Skechers (1,795,234)
- Dr. Martens (1,719,616)
- Veja Sneakers (1,683,672)
- Crocs (1,570,022)
Frequently asked questions
How many fans does Camper (company) have in Germany?
Camper (company) has an estimated audience of 357,355 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Camper (company) fans?
43.5% of Camper (company) fans are female, 56.5% are male, with an average age of 44.9 years.
Which brands do Camper (company) fans like most?
Camper (company) fans show strongest brand affinity for RV park (7.36×), Motorhome (7.19×), and OUTDOOR ADVENTURE (7.32×) over the country average.
Where do Camper (company) fans live in Germany?
Camper (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 159,241), Bayern (reach 114,381), and Baden-Württemberg (reach 91,386). These three regions account for the largest share of the active audience.
What other brands do Camper (company) fans also like?
Beyond Camper (company) itself, the audience over-indexes on Motorhome (7.19×), OUTDOOR ADVENTURE (7.32×), Truck camper (6.87×), and Bauhaus (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Camper (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.