Rascasse Audience Intelligence

Farmers Insurance Group Target Market in Germany

A data profile of the people who buy, follow and care about Farmers Insurance Group in Germany — modelled from more than twelve digital signal sources. Farmers Insurance Group has an estimated audience of 567,778 people in Germany.

#1387among Brand in Germany#822in Business & Career

The average Farmers Insurance Group fan in Germany is 45.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include State Farm Insurance, Allstate, Jonah Hill, with strongest over-indexing on State Farm Insurance (245.92× the country average).

Demographically, the Farmers Insurance Group audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Farmers Insurance Group fan in Germany is balanced, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for State Farm Insurance.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Farmers Insurance Group profile in Germany.

Audience size
568K
in Germany
Gender
49.5%♀
50.5% male
Age
45.1
average years
Country rank
#10583
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Farmers Insurance Group

49.5% are female, 50.5% are male, average age 45.1.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Farmers Insurance Group audience in Germany
MetricValue
Female49.5%
Male50.5%
Average age45.1
Estimated audience size567,778
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Farmers Insurance Group audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4927%
50+32%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Farmers Insurance Group audience comes from Germany.

Worldwide audience distribution share by country for Farmers Insurance Group
CountryShare
United States83.9%
Germany8.7%
Austria2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Farmers Insurance Group audience in Germany is strongest.

Fig. 05

Top regions by affinity

Farmers Insurance Group customers by region in Germany
#RegionReachAffinity×
01Berlin~30K1.45×
02Hessen~50K1.27×
03Hamburg~10K1.13×
04Rheinland-Pfalz~30K1.09×
05Schleswig-Holstein~20K1.08×
06Bayern~80K1.05×
07Bremen~4K0.99×
08Saarland~6K0.97×
09Baden-Württemberg~60K0.96×
10Niedersachsen~40K0.96×
11Nordrhein-Westfalen~100K0.95×
12Mecklenburg-Vorpommern~9K0.95×
13Sachsen-Anhalt~10K0.92×
14Brandenburg~10K0.91×
15Sachsen~20K0.86×
16Thüringen~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Farmers Insurance Group, Germany
0.82×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Farmers Insurance Group audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Farmers Insurance Group audience
#·InterestCategoryAffinity×
01State Farm InsuranceBusiness & Career245.92×
02AllstateBusiness & Career218.86×
03GEICOBusiness & Career153.74×
04SyngentaBusiness & Career73.28×
05tom waitsMovies & TV38.84×
06Jonah HillMovies & TV32.51×
07Manufactured housingHome & Garden22.81×
08GiphyTechnology & Electronics15.14×
09Simon & GarfunkelMusic & Radio13.25×
10Russell CroweMovies & TV9.35×
11BASFHealth8.07×
12Bass guitarMusic & Radio7.39×
13FertilizerHome & Garden6.18×
14AllgäuTravel & Leisure5.54×
15Western UnionBusiness & Career3.43×
16VolunteeringPolitics & Society2.79×
17Markus LanzMovies & TV2.75×
18ADACCars & Mobility2.55×
19Efficient energy useTechnology & Electronics2.55×
20NatureHome & Garden2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Farmers Insurance Group audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Farmers Insurance Group audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
TraditionCONSERVATISM1.53×
Need for SecurityCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Farmers Insurance Group audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
Price SensitivityPREMIUM0.76×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Farmers Insurance Group's target market in Germany?

Farmers Insurance Group's target market in Germany covers an estimated 567,778 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Farmers Insurance Group customers?

49.5% of the Farmers Insurance Group audience are female, 50.5% are male, with an average age of 45.1 years.

03

Which brands do Farmers Insurance Group fans like most?

Farmers Insurance Group fans show strongest brand affinity for State Farm Insurance (245.92×), Allstate (218.86×), and Jonah Hill (32.51×) over the country average.

04

Where do Farmers Insurance Group fans live in Germany?

Farmers Insurance Group fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Farmers Insurance Group fans also like?

Beyond Farmers Insurance Group itself, the audience over-indexes on Allstate (218.86×), Jonah Hill (32.51×), GEICO (153.74×), and Syngenta (73.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Farmers Insurance Group audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Farmers Insurance Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →