Farmers Insurance Group Audience in Germany
Farmers Insurance Group has an estimated audience of 1,081 people in Germany. 49.5% are female, 50.5% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), Gil Ofarim, Progressive rock, Esra Erol, Ich + Ich.
The average Farmers Insurance Group fan in Germany is 45.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), Gil Ofarim, Progressive rock, with strongest over-indexing on Icon (magazine) (45.84× the country average). Demographically, the Farmers Insurance Group audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Farmers Insurance Group fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 45.1 |
| Estimated audience size | 1,081 |
Audience persona
The typical Farmers Insurance Group fan in Germany is balanced, around 45.1 years old, with strong Tradition tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,137 | 1.05× |
| Bayern | 81,255 | 1.07× |
| Baden-Württemberg | 62,345 | 0.97× |
| Hessen | 51,733 | 1.44× |
| Niedersachsen | 45,128 | 0.99× |
| Rheinland-Pfalz | 28,731 | 1.22× |
| Berlin | 26,543 | 1.26× |
| Sachsen | 19,538 | 0.84× |
| Schleswig-Holstein | 17,714 | 1.05× |
| Brandenburg | 13,176 | 0.9× |
| Sachsen-Anhalt | 11,020 | 0.9× |
| Hamburg | 10,976 | 1.03× |
| Thüringen | 8,315 | 0.69× |
| Mecklenburg-Vorpommern | 7,250 | 0.81× |
| Saarland | 5,369 | 0.93× |
| Bremen | 3,464 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 45.84× | Arts & Culture |
| Gil Ofarim | 2.31× | Music & Radio |
| Progressive rock | 2.25× | Music & Radio |
| Esra Erol | 6.94× | Movies & TV |
| Ich + Ich | 16.22× | Music & Radio |
| perfect getaway | 12.62× | Movies & TV |
| Hollywood Vampires (band) | 5.4× | Music & Radio |
| Snow White (Fables) | 1.52× | Literature |
| Warren Haynes | 8.5× | Music & Radio |
| Buddy – The Buddy Holly Story | 2.74× | Music & Radio |
| Emperor Entertainment Group | 1.95× | Business & Career |
| Building insulation | 2.13× | Home & Garden |
| Roaming | 1.98× | Technology & Electronics |
| Hog Hunting | 2.35× | Sports |
| Pantsuit | 3.22× | Fashion & Accessoires |
| Information sensitivity | 2.55× | Technology & Electronics |
| Anton Hofreiter | 2.57× | Politics & Society |
| Euphonium | 4.98× | Music & Radio |
| Eco Friendly Living | 1.64× | Home & Garden |
| Caprivi Strip | 4.28× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.61 |
| Sustainability | BALANCE | 1.39 |
| Sports Activity | POWER | 1.38 |
| Patriotism | CONSERVATISM | 1.35 |
| Convenience Orientation | PREMIUM | 1.2 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 87.4% |
| United States | 8.6% |
| Germany | 1.5% |
See Farmers Insurance Group audiences in other countries
- Farmers Insurance Group — United States
- Farmers Insurance Group — United Kingdom
- Farmers Insurance Group — France
- Farmers Insurance Group — Italy
- Farmers Insurance Group — Spain
- Farmers Insurance Group — Brazil
- Farmers Insurance Group — Japan
- Farmers Insurance Group — South Korea
- Farmers Insurance Group — India
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Farmers Insurance Group have in Germany?
Farmers Insurance Group has an estimated audience of 1,081 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Farmers Insurance Group fans?
49.5% of Farmers Insurance Group fans are female, 50.5% are male, with an average age of 45.1 years.
Which brands do Farmers Insurance Group fans like most?
Farmers Insurance Group fans show strongest brand affinity for Icon (magazine) (45.84×), Gil Ofarim (2.31×), and Progressive rock (2.25×) over the country average.
Where do Farmers Insurance Group fans live in Germany?
Farmers Insurance Group fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,137), Bayern (reach 81,255), and Baden-Württemberg (reach 62,345). These three regions account for the largest share of the active audience.
What other brands do Farmers Insurance Group fans also like?
Beyond Farmers Insurance Group itself, the audience over-indexes on Gil Ofarim (2.31×), Progressive rock (2.25×), Esra Erol (6.94×), and Ich + Ich (16.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Farmers Insurance Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.