Farmers Insurance Group Audience in Germany
Farmers Insurance Group has an estimated audience of 1,081 people in Germany. 49.5% are female, 50.5% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: State Farm Insurance, Allstate, tom waits, Manufactured housing, Satire.
The average Farmers Insurance Group fan in Germany is 45.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include State Farm Insurance, Allstate, tom waits, with strongest over-indexing on State Farm Insurance (352.91× the country average). Demographically, the Farmers Insurance Group audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Farmers Insurance Group fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 45.1 |
| Estimated audience size | 1,081 |
Audience persona
The typical Farmers Insurance Group fan in Germany is balanced, around 45.1 years old, with strong Tradition tendencies and a notable affinity for State Farm Insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,137 | 1.05× |
| Bayern | 81,255 | 1.07× |
| Baden-Württemberg | 62,345 | 0.97× |
| Hessen | 51,733 | 1.44× |
| Niedersachsen | 45,128 | 0.99× |
| Rheinland-Pfalz | 28,731 | 1.22× |
| Berlin | 26,543 | 1.26× |
| Sachsen | 19,538 | 0.84× |
| Schleswig-Holstein | 17,714 | 1.05× |
| Brandenburg | 13,176 | 0.9× |
| Sachsen-Anhalt | 11,020 | 0.9× |
| Hamburg | 10,976 | 1.03× |
| Thüringen | 8,315 | 0.69× |
| Mecklenburg-Vorpommern | 7,250 | 0.81× |
| Saarland | 5,369 | 0.93× |
| Bremen | 3,464 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| State Farm Insurance | 352.91× | Business & Career |
| Allstate | 213.75× | Business & Career |
| tom waits | 53.73× | Movies & TV |
| Manufactured housing | 30.28× | Home & Garden |
| Satire | 8.63× | Literature |
| German television comedy | 10.21× | Movies & TV |
| Allgäu | 9.65× | Travel & Leisure |
| Syngenta | 45.84× | Business & Career |
| Jonah Hill | 16.22× | Movies & TV |
| Western Union | 5.33× | Business & Career |
| GEICO | 66.93× | Business & Career |
| BASF | 8.53× | Health |
| Markus Lanz | 3.02× | Movies & TV |
| Musical instrument | 2.8× | Music & Radio |
| Headphones | 4.61× | Technology & Electronics |
| Art Collecting | 6.74× | Arts & Culture |
| Bug-out bag | 22.07× | Home & Garden |
| Giphy | 14.99× | Technology & Electronics |
| Freeware | 2.2× | Technology & Electronics |
| Tagesschau | 1.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.61 |
| Sustainability | BALANCE | 1.39 |
| Sports Activity | POWER | 1.38 |
| Patriotism | CONSERVATISM | 1.35 |
| Convenience Orientation | PREMIUM | 1.2 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 87.4% |
| United States | 8.6% |
| Germany | 1.5% |
See Farmers Insurance Group audiences in other countries
- Farmers Insurance Group — United States
- Farmers Insurance Group — United Kingdom
- Farmers Insurance Group — France
- Farmers Insurance Group — Italy
- Farmers Insurance Group — Spain
- Farmers Insurance Group — Brazil
- Farmers Insurance Group — Japan
- Farmers Insurance Group — South Korea
- Farmers Insurance Group — India
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Farmers Insurance Group have in Germany?
Farmers Insurance Group has an estimated audience of 1,081 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Farmers Insurance Group fans?
49.5% of Farmers Insurance Group fans are female, 50.5% are male, with an average age of 45.1 years.
Which brands do Farmers Insurance Group fans like most?
Farmers Insurance Group fans show strongest brand affinity for State Farm Insurance (352.91×), Allstate (213.75×), and tom waits (53.73×) over the country average.
Where do Farmers Insurance Group fans live in Germany?
Farmers Insurance Group fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,137), Bayern (reach 81,255), and Baden-Württemberg (reach 62,345). These three regions account for the largest share of the active audience.
What other brands do Farmers Insurance Group fans also like?
Beyond Farmers Insurance Group itself, the audience over-indexes on Allstate (213.75×), tom waits (53.73×), Manufactured housing (30.28×), and Satire (8.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Farmers Insurance Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.