Manufactured housing Audience in Germany
Manufactured housing has an estimated audience of 718,367 people in Germany. 39.9% are female, 60.1% are male, average age 40.6. Top regions: Baden-Württemberg, Bayern, Niedersachsen. Top brand affinities: Farmers Insurance Group, Husqvarna, Loader (equipment), DIY Projects, Cement.
The average Manufactured housing fan in Germany is 40.6 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Niedersachsen. Top brand affinities include Farmers Insurance Group, Husqvarna, Loader (equipment), with strongest over-indexing on Farmers Insurance Group (22.81× the country average). Demographically, the Manufactured housing audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Manufactured housing fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 40.6 |
| Estimated audience size | 718,367 |
Audience persona
The typical Manufactured housing fan in Germany is more male, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Farmers Insurance Group.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 70,335 | 0.72× |
| Bayern | 69,277 | 0.6× |
| Niedersachsen | 62,828 | 0.9× |
| Nordrhein-Westfalen | 61,379 | 0.39× |
| Rheinland-Pfalz | 57,366 | 1.59× |
| Hessen | 50,703 | 0.93× |
| Sachsen | 49,712 | 1.41× |
| Schleswig-Holstein | 45,547 | 1.77× |
| Berlin | 37,057 | 1.15× |
| Brandenburg | 28,629 | 1.28× |
| Thüringen | 21,203 | 1.16× |
| Sachsen-Anhalt | 20,593 | 1.11× |
| Saarland | 18,004 | 2.04× |
| Hamburg | 16,655 | 1.03× |
| Bremen | None× | |
| Mecklenburg-Vorpommern | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Farmers Insurance Group | 22.81× | Business & Career |
| Husqvarna | 9.33× | Home & Garden |
| Loader (equipment) | 8.42× | Cars & Mobility |
| DIY Projects | 3.74× | Home & Garden |
| Cement | 12.1× | Home & Garden |
| Battery charger | 7.65× | Home & Garden |
| Gated community | 4.62× | Home & Garden |
| Electronic (band) | 4.63× | Music & Radio |
| Condominio | 7.11× | Home & Garden |
| Trex Company | 7.91× | Home & Garden |
| Gas tungsten arc welding | 8.32× | Business & Career |
| Drill | 3.19× | Home & Garden |
| Pergola | 4.1× | Home & Garden |
| Electricity generation | 3.77× | Home & Garden |
| Bauhaus | 1.66× | Shopping |
| Solar cell | 3.83× | Home & Garden |
| Solar System | 4.09× | Travel & Leisure |
| Makita | 4.64× | Home & Garden |
| Modern architecture | 2.46× | Arts & Culture |
| AkzoNobel | 11.28× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.53 |
| DIY Mentality | THRILL | 1.99 |
| Sustainability | BALANCE | 1.75 |
| Risk Appetite | THRILL | 1.6 |
| Career Orientation | POWER | 1.56 |
| Early Adopter Mentality | POWER | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.7% |
| Germany | 5.9% |
| Japan | 4.0% |
See Manufactured housing audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Manufactured housing have in Germany?
Manufactured housing has an estimated audience of 718,367 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Manufactured housing fans?
39.9% of Manufactured housing fans are female, 60.1% are male, with an average age of 40.6 years.
Which brands do Manufactured housing fans like most?
Manufactured housing fans show strongest brand affinity for Farmers Insurance Group (22.81×), Husqvarna (9.33×), and Loader (equipment) (8.42×) over the country average.
Where do Manufactured housing fans live in Germany?
Manufactured housing fans in Germany are most concentrated in Baden-Württemberg (reach 70,335), Bayern (reach 69,277), and Niedersachsen (reach 62,828). These three regions account for the largest share of the active audience.
What other brands do Manufactured housing fans also like?
Beyond Manufactured housing itself, the audience over-indexes on Husqvarna (9.33×), Loader (equipment) (8.42×), DIY Projects (3.74×), and Cement (12.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Manufactured housing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.