Rascasse Audience Intelligence

Manufactured housing Audience in Germany

A data profile of the people who buy, follow and care about Manufactured housing in Germany — modelled from more than twelve digital signal sources. Manufactured housing has an estimated audience of 718,367 people in Germany.

#3813among Topic in Germany#534in Home & Garden

The average Manufactured housing fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Farmers Insurance Group, Husqvarna, Loader (equipment), with strongest over-indexing on Farmers Insurance Group (22.81× the country average).

Demographically, the Manufactured housing audience skews more male with an average age of 40.6, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Manufactured housing fan in Germany is more male, around 40.6 years old, with strong DIY Mentality tendencies and a notable affinity for Farmers Insurance Group.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manufactured housing profile in Germany.

Audience size
718K
in Germany
Gender
39.9%♀
60.1% male
Age
40.6
average years
Country rank
#8661
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manufactured housing fans

39.9% are female, 60.1% are male, average age 40.6.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Manufactured housing audience in Germany
MetricValue
Female39.9%
Male60.1%
Average age40.6
Estimated audience size718,367
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Manufactured housing audience in Germany
Age bracketShare%
16-1920%
20-2914%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Manufactured housing audience comes from Germany.

Worldwide audience distribution share by country for Manufactured housing
CountryShare
United States51.7%
Germany5.9%
Japan4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manufactured housing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Manufactured housing fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.15×
02Rheinland-Pfalz~40K1.13×
03Sachsen~40K1.09×
04Berlin~30K1.02×
05Saarland~9K1.02×
06Brandenburg~20K1.01×
07Sachsen-Anhalt~20K1.00×
08Thüringen~20K1.00×
09Hamburg~20K1.00×
10Niedersachsen~70K0.98×
11Hessen~50K0.98×
12Baden-Württemberg~90K0.93×
13Bayern~100K0.90×
14Nordrhein-Westfalen~100K0.85×
15Bremen0.00×
16Mecklenburg-Vorpommern0.00×
Fig. 06

Affinity by region

Affinity by region — Manufactured housing, Germany
0.85×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manufactured housing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manufactured housing audience
#·InterestCategoryAffinity×
01Farmers Insurance GroupBusiness & Career22.81×
02CementHome & Garden12.10×
03AkzoNobelHome & Garden11.28×
04HusqvarnaHome & Garden9.33×
05Loader (equipment)Cars & Mobility8.42×
06Gas tungsten arc weldingBusiness & Career8.32×
07Trex CompanyHome & Garden7.91×
08Battery chargerHome & Garden7.65×
09CondominioHome & Garden7.11×
10MakitaHome & Garden4.64×
11Electronic (band)Music & Radio4.63×
12Gated communityHome & Garden4.62×
13PergolaHome & Garden4.10×
14Solar SystemTravel & Leisure4.09×
15Solar cellHome & Garden3.83×
16Electricity generationHome & Garden3.77×
17DIY ProjectsHome & Garden3.74×
18DrillHome & Garden3.19×
19Modern architectureArts & Culture2.46×
20BauhausShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manufactured housing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Manufactured housing audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.25×
Design AffinityPREMIUM1.18×
Urban LifestyleOPEN1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Manufactured housing audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.54×
ExtroversionTHRILL0.59×
Community OrientationOPEN0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Manufactured housing have in Germany?

Manufactured housing has an estimated audience of 718,367 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Manufactured housing fans?

39.9% of Manufactured housing fans are female, 60.1% are male, with an average age of 40.6 years.

03

Which brands do Manufactured housing fans like most?

Manufactured housing fans show strongest brand affinity for Farmers Insurance Group (22.81×), Husqvarna (9.33×), and Loader (equipment) (8.42×) over the country average.

04

Where do Manufactured housing fans live in Germany?

Manufactured housing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Manufactured housing fans also like?

Beyond Manufactured housing itself, the audience over-indexes on Husqvarna (9.33×), Loader (equipment) (8.42×), DIY Projects (3.74×), and Cement (12.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Manufactured housing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Manufactured housing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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