Trex Company Audience in Germany
Trex Company has an estimated audience of 385,828 people in Germany. 53.7% are female, 46.3% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Obi (store), Self storage, Livemusic, Manufactured housing, toom Baumarkt.
The average Trex Company fan in Germany is 45.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Obi (store), Self storage, Livemusic, with strongest over-indexing on Obi (store) (3.97× the country average). Demographically, the Trex Company audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Trex Company fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 45.3 |
| Estimated audience size | 385,828 |
Audience persona
The typical Trex Company fan in Germany is balanced, around 45.3 years old, with strong DIY Mentality tendencies and a notable affinity for Obi (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 193,604 | 1.15× |
| Bayern | 125,554 | 1.02× |
| Baden-Württemberg | 114,131 | 1.09× |
| Niedersachsen | 80,444 | 1.08× |
| Hessen | 61,465 | 1.05× |
| Rheinland-Pfalz | 40,948 | 1.06× |
| Sachsen | 37,411 | 0.99× |
| Berlin | 34,036 | 0.99× |
| Schleswig-Holstein | 27,218 | 0.99× |
| Brandenburg | 23,064 | 0.97× |
| Thüringen | 18,681 | 0.96× |
| Hamburg | 16,608 | 0.96× |
| Sachsen-Anhalt | 16,337 | 0.82× |
| Mecklenburg-Vorpommern | 14,397 | 0.98× |
| Saarland | 9,096 | 0.97× |
| Bremen | 6,232 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Obi (store) | 3.97× | Shopping |
| Self storage | 13× | Home & Garden |
| Livemusic | 4.11× | Music & Radio |
| Manufactured housing | 12.69× | Home & Garden |
| toom Baumarkt | 4.55× | Shopping |
| IKEA | 2.18× | Home & Garden |
| RTL Television | 3.33× | Movies & TV |
| Hardware store | 3.32× | Home & Garden |
| Discount stores | 1.83× | Shopping |
| Catering | 4.2× | Food & Beverages |
| Solar cell | 4.63× | Home & Garden |
| Bild | 1.67× | News |
| Art Collecting | 6.66× | Arts & Culture |
| ASAP Rocky | 8.85× | Music & Radio |
| Pegasus Airlines | 7.9× | Travel & Leisure |
| Chicago Bulls | 6.91× | Sports |
| Freeware | 2.19× | Technology & Electronics |
| Idealo | 2.6× | Shopping |
| TK Maxx | 2.01× | Shopping |
| State school | 11.87× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.3 |
| Early Adopter Mentality | POWER | 2.23 |
| Quality Awareness | PREMIUM | 1.96 |
| Convenience Orientation | PREMIUM | 1.81 |
| Price Sensitivity | PREMIUM | 1.45 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.2% |
| United States | 41.6% |
| Canada | 1.4% |
See Trex Company audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Trex Company have in Germany?
Trex Company has an estimated audience of 385,828 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Trex Company fans?
53.7% of Trex Company fans are female, 46.3% are male, with an average age of 45.3 years.
Which brands do Trex Company fans like most?
Trex Company fans show strongest brand affinity for Obi (store) (3.97×), Self storage (13×), and Livemusic (4.11×) over the country average.
Where do Trex Company fans live in Germany?
Trex Company fans in Germany are most concentrated in Nordrhein-Westfalen (reach 193,604), Bayern (reach 125,554), and Baden-Württemberg (reach 114,131). These three regions account for the largest share of the active audience.
What other brands do Trex Company fans also like?
Beyond Trex Company itself, the audience over-indexes on Self storage (13×), Livemusic (4.11×), Manufactured housing (12.69×), and toom Baumarkt (4.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trex Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.