Art Deco Audience in Germany
Art Deco has an estimated audience of 1,284,678 people in Germany. 73.7% are female, 26.3% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Renovations, CEWE FOTOBUCH, Landscape design, Decoration, Landscaping.
The average Art Deco fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Renovations, CEWE FOTOBUCH, Landscape design, with strongest over-indexing on Home Renovations (9.03× the country average). Demographically, the Art Deco audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Tradition, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Art Deco fans
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 40.0 |
| Estimated audience size | 1,284,678 |
Audience persona
The typical Art Deco fan in Germany is more female, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Home Renovations.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 239,139 | 0.85× |
| Bayern | 209,407 | 1.01× |
| Baden-Württemberg | 171,115 | 0.98× |
| Niedersachsen | 104,676 | 0.84× |
| Hessen | 88,666 | 0.91× |
| Berlin | 75,731 | 1.32× |
| Sachsen | 62,231 | 0.99× |
| Rheinland-Pfalz | 55,729 | 0.87× |
| Schleswig-Holstein | 38,979 | 0.85× |
| Hamburg | 36,119 | 1.24× |
| Thüringen | 29,989 | 0.92× |
| Brandenburg | 29,694 | 0.75× |
| Sachsen-Anhalt | 28,154 | 0.85× |
| Mecklenburg-Vorpommern | 21,346 | 0.87× |
| Saarland | 18,674 | 1.18× |
| Bremen | 17,492 | 1.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Renovations | 9.03× | Home & Garden |
| CEWE FOTOBUCH | 14.88× | Internet & Social Media |
| Landscape design | 5.39× | Business & Career |
| Decoration | 4.9× | Home & Garden |
| Landscaping | 5.2× | Home & Garden |
| Food | 1.89× | Food & Beverages |
| Steal The Look | 9.9× | Fashion & Accessoires |
| Street One | 4.67× | Fashion & Accessoires |
| Shopping | 1.75× | Shopping |
| Backyard | 5.2× | Home & Garden |
| Design | 1.76× | Home & Garden |
| Deco | 5.85× | Home & Garden |
| Online shopping | 1.76× | Shopping |
| Home Interior Design | 3.55× | Home & Garden |
| Beauty | 1.76× | Beauty & Wellness |
| Modern art | 3.35× | Arts & Culture |
| Home Interiors | 4.01× | Home & Garden |
| Home construction | 2.95× | Home & Garden |
| IKEA | 2.1× | Home & Garden |
| Rituals | 3.11× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.94 |
| Design Affinity | PREMIUM | 1.99 |
| DIY Mentality | THRILL | 1.72 |
| Quality Awareness | PREMIUM | 1.62 |
| Convenience Orientation | PREMIUM | 1.55 |
| Luxury Orientation | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 8.4% |
| France | 6.9% |
See Art Deco audiences in other countries
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Modern art (8,013,008)
- Performance art (7,564,405)
- Illustration (6,588,413)
Frequently asked questions
How many fans does Art Deco have in Germany?
Art Deco has an estimated audience of 1,284,678 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Art Deco fans?
73.7% of Art Deco fans are female, 26.3% are male, with an average age of 40.0 years.
Which brands do Art Deco fans like most?
Art Deco fans show strongest brand affinity for Home Renovations (9.03×), CEWE FOTOBUCH (14.88×), and Landscape design (5.39×) over the country average.
Where do Art Deco fans live in Germany?
Art Deco fans in Germany are most concentrated in Nordrhein-Westfalen (reach 239,139), Bayern (reach 209,407), and Baden-Württemberg (reach 171,115). These three regions account for the largest share of the active audience.
What other brands do Art Deco fans also like?
Beyond Art Deco itself, the audience over-indexes on CEWE FOTOBUCH (14.88×), Landscape design (5.39×), Decoration (4.9×), and Landscaping (5.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Art Deco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.