A data profile of the people who buy, follow and care about Art Deco in France — modelled from more than twelve digital signal sources. Art Deco has an estimated audience of 2,286,622 people in France.
The average Art Deco fan in France is 44.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Decoration, Maisons du Monde, Home Interior Design, with strongest over-indexing on Decoration (4.11× the country average).
Demographically, the Art Deco audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Art Deco fan in France is more female, around 44.8 years old, with strong Design Affinity tendencies and a notable affinity for Decoration.
The key figures that characterise the Art Deco profile in France.
67.3% are female, 32.7% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 44.8 |
| Estimated audience size | 2,286,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Art Deco audience comes from France.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 8.4% |
| France | 6.9% |
Where the Art Deco audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.59× | |
| 02 | Auvergne-Rhône-Alpes | ~300K | 1.12× | |
| 03 | Occitanie | ~200K | 1.08× | |
| 04 | Grand Est | ~200K | 1.06× | |
| 05 | Nouvelle-Aquitaine | ~200K | 1.03× | |
| 06 | Hauts-de-France | ~200K | 1.01× | |
| 07 | Brittany | ~100K | 0.98× | |
| 08 | Provence-Alpes-Côte d'Azur | ~200K | 0.97× | |
| 09 | Pays de la Loire | ~100K | 0.97× | |
| 10 | Normandy | ~100K | 0.89× | |
| 11 | Centre-Val de Loire | ~80K | 0.89× | |
| 12 | Bourgogne-Franche-Comté | ~80K | 0.85× | |
| 13 | Corsica | ~9K | 0.81× |
The strongest cross-interests of the Art Deco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home decorating ideas | Home & Garden | 4.48× | ||
| 02 | Decoration | Home & Garden | 4.11× | ||
| 03 | Home Interior Design | Home & Garden | 4.08× | ||
| 04 | Maisons du Monde | Home & Garden | 3.93× | ||
| 05 | Stradivarius | Shopping | 3.71× | ||
| 06 | Home Design | Home & Garden | 3.37× | ||
| 07 | vertbaudet | Fashion & Accessoires | 2.75× | ||
| 08 | Chair | Home & Garden | 2.67× | ||
| 09 | Promod | Fashion & Accessoires | 2.61× | ||
| 10 | La Redoute | Shopping | 2.12× | ||
| 11 | Renovation | Home & Garden | 2.02× | ||
| 12 | Primark | Shopping | 1.98× | ||
| 13 | Castorama | Shopping | 1.96× | ||
| 14 | IKEA | Home & Garden | 1.94× | ||
| 15 | Brico Dépôt | Shopping | 1.93× | ||
| 16 | Home improvement | Home & Garden | 1.78× | ||
| 17 | Furniture | Home & Garden | 1.65× | ||
| 18 | France | Travel & Leisure | 1.61× | ||
| 19 | Garden | Home & Garden | 1.55× | ||
| 20 | Business | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.20× | |
| Creativity | OPEN | 1.57× | |
| DIY Mentality | THRILL | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Social Media Usage | JOY | 0.82× |
Art Deco has an estimated audience of 2,286,622 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
67.3% of Art Deco fans are female, 32.7% are male, with an average age of 44.8 years.
Art Deco fans show strongest brand affinity for Decoration (4.11×), Maisons du Monde (3.93×), and Home Interior Design (4.08×) over the country average.
Art Deco fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~300K), and Occitanie (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Art Deco itself, the audience over-indexes on Maisons du Monde (3.93×), Home Interior Design (4.08×), France (1.61×), and Stradivarius (3.71×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Art Deco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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