Modern art Audience in France
Modern art has an estimated audience of 6,282,869 people in France. 60.8% are female, 39.2% are male, average age 39.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Entertainment, Sports, TikTok, Food, Music.
The average Modern art fan in France is 39.6 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Entertainment, Sports, TikTok, with strongest over-indexing on Entertainment (2.44× the country average). Demographically, the Modern art audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Modern art fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 39.6 |
| Estimated audience size | 6,282,869 |
Audience persona
The typical Modern art fan in France is more female, around 39.6 years old, with strong Design Affinity tendencies and a notable affinity for Entertainment.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,483,675 | 3.1× |
| Auvergne-Rhône-Alpes | 689,558 | 0.93× |
| Provence-Alpes-Côte d'Azur | 572,337 | 1.23× |
| Grand Est | 507,652 | 1× |
| Occitanie | 472,276 | 0.87× |
| Nouvelle-Aquitaine | 450,672 | 0.82× |
| Hauts-de-France | 368,486 | 0.67× |
| Normandy | 234,364 | 0.77× |
| Brittany | 205,271 | 0.67× |
| Pays de la Loire | 192,789 | 0.55× |
| Bourgogne-Franche-Comté | 160,967 | 0.63× |
| Centre-Val de Loire | 154,039 | 0.65× |
| Corsica | 34,939 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Entertainment | 2.44× | Movies & TV |
| Sports | 2.51× | Sports |
| TikTok | 2.96× | Internet & Social Media |
| Food | 2.39× | Food & Beverages |
| Music | 2.26× | Business & Career |
| Food and drink | 2.08× | Food & Beverages |
| Reading | 2.25× | Literature |
| Art exhibition | 4.13× | Arts & Culture |
| Contemporary art | 3.79× | Arts & Culture |
| Digital illustration | 6.19× | Arts & Culture |
| Consumer electronics | 1.83× | Technology & Electronics |
| Abstract art | 4.85× | Arts & Culture |
| Malaysia Airlines | 10.22× | Travel & Leisure |
| Watercolor painting | 4.84× | Arts & Culture |
| Movies | 1.56× | Movies & TV |
| Technology | 2.11× | Technology & Electronics |
| Design | 1.57× | Home & Garden |
| Art museum | 3.03× | Arts & Culture |
| Communication design | 4.33× | Business & Career |
| Gerhard Richter | 11.28× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.95 |
| Sustainability | BALANCE | 1.6 |
| Mindfulness | BALANCE | 1.59 |
| Travelling | THRILL | 1.49 |
| Luxury Orientation | PREMIUM | 1.41 |
| Creativity | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 11.7% |
| China | 11.6% |
See Modern art audiences in other countries
More Art movement audiences in France
- Contemporary art (7,253,841)
- Decorative arts (6,816,370)
- Culinary art (6,561,584)
- Illustration (5,384,061)
- Postmodernism (4,054,397)
Frequently asked questions
How many fans does Modern art have in France?
Modern art has an estimated audience of 6,282,869 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Modern art fans?
60.8% of Modern art fans are female, 39.2% are male, with an average age of 39.6 years.
Which brands do Modern art fans like most?
Modern art fans show strongest brand affinity for Entertainment (2.44×), Sports (2.51×), and TikTok (2.96×) over the country average.
Where do Modern art fans live in France?
Modern art fans in France are most concentrated in Île-de-France (reach 3,483,675), Auvergne-Rhône-Alpes (reach 689,558), and Provence-Alpes-Côte d'Azur (reach 572,337). These three regions account for the largest share of the active audience.
What other brands do Modern art fans also like?
Beyond Modern art itself, the audience over-indexes on Sports (2.51×), TikTok (2.96×), Food (2.39×), and Music (2.26×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Modern art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.