A data profile of the people who buy, follow and care about Modern art in India — modelled from more than twelve digital signal sources. Modern art has an estimated audience of 5,245,891 people in India.
The average Modern art fan in India is 30.0 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, West Bengal, Maharashtra.
Top brand affinities include Contemporary art, XXXTentacion, Harry Potter, with strongest over-indexing on Contemporary art (4.61× the country average).
Demographically, the Modern art audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Urban Lifestyle, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Modern art fan in India is more male, around 30.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Contemporary art.
The key figures that characterise the Modern art profile in India.
39.9% are female, 60.1% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 30.0 |
| Estimated audience size | 5,245,891 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 29% | |
| 30-39 | 14% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Modern art audience comes from India.
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 11.7% |
| China | 11.6% |
Where the Modern art audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uttarakhand | ~60K | 2.43× | |
| 02 | Haryana | ~100K | 1.55× | |
| 03 | West Bengal | ~200K | 1.48× | |
| 04 | Uttar Pradesh | ~400K | 1.45× | |
| 05 | Punjab (region) | ~90K | 1.37× | |
| 06 | Odisha | ~70K | 1.29× | |
| 07 | Tamil Nadu | ~200K | 1.27× | |
| 08 | Kerala | ~90K | 1.20× | |
| 09 | Madhya Pradesh | ~100K | 1.06× | |
| 10 | Chhattisgarh | ~40K | 1.05× | |
| 11 | Assam | ~50K | 1.03× | |
| 12 | Rajasthan | ~100K | 1.02× | |
| 13 | Karnataka | ~100K | 1.00× | |
| 14 | Jharkhand | ~40K | 0.99× | |
| 15 | Sikkim | ~2K | 0.98× | |
| 16 | Nagaland | ~4K | 0.96× | |
| 17 | Tripura | ~7K | 0.94× | |
| 18 | Meghalaya | ~5K | 0.93× | |
| 19 | Goa | ~5K | 0.93× | |
| 20 | Mizoram | ~3K | 0.93× | |
| 21 | Arunachal Pradesh | ~3K | 0.93× | |
| 22 | Gujarat | ~100K | 0.92× | |
| 23 | Manipur | ~6K | 0.92× | |
| 24 | Maharashtra | ~200K | 0.90× | |
| 25 | Himachal Pradesh | ~20K | 0.85× | |
| 26 | Telangana | ~50K | 0.71× | |
| 27 | Jammu and Kashmir | ~20K | 0.71× | |
| 28 | Bihar | ~60K | 0.55× | |
| 29 | Andhra Pradesh | ~40K | 0.54× |
The strongest cross-interests of the Modern art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Contemporary art | Arts & Culture | 4.61× | ||
| 02 | Digital art | Arts & Culture | 4.04× | ||
| 03 | Illustration | Arts & Culture | 3.76× | ||
| 04 | Art exhibition | Arts & Culture | 3.42× | ||
| 05 | Abstract art | Arts & Culture | 3.36× | ||
| 06 | ONEUS | Music & Radio | 3.23× | ||
| 07 | Oil painting | Arts & Culture | 3.18× | ||
| 08 | BTS | Music & Radio | 2.83× | ||
| 09 | H.O.M.E. | Home & Garden | 2.65× | ||
| 10 | Paint | Home & Garden | 2.50× | ||
| 11 | Hindustani language | Politics & Society | 2.15× | ||
| 12 | Harry Potter | Movies & TV | 2.06× | ||
| 13 | hotstar | Movies & TV | 1.84× | ||
| 14 | Telugu language | Politics & Society | 1.68× | ||
| 15 | XXXTentacion | Music & Radio | 1.67× | ||
| 16 | Acting | Business & Career | 1.66× | ||
| 17 | Tamil cinema | Movies & TV | 1.58× | ||
| 18 | Dharmendra | Movies & TV | 1.55× | ||
| 19 | Tamil language | Politics & Society | 1.55× | ||
| 20 | Sari | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.66× | |
| Tradition | CONSERVATISM | 1.50× | |
| Spirituality | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.91× | |
| DIY Mentality | THRILL | 0.97× | |
| Patriotism | CONSERVATISM | 0.99× |
Modern art has an estimated audience of 5,245,891 people in India, concentrated in Uttar Pradesh and West Bengal.
39.9% of Modern art fans are female, 60.1% are male, with an average age of 30.0 years.
Modern art fans show strongest brand affinity for Contemporary art (4.61×), XXXTentacion (1.67×), and Harry Potter (2.06×) over the country average.
Modern art fans in India are most concentrated in Uttar Pradesh (reach ~400K), West Bengal (reach ~200K), and Maharashtra (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Modern art itself, the audience over-indexes on XXXTentacion (1.67×), Harry Potter (2.06×), ONEUS (3.23×), and Hindustani language (2.15×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Modern art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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