A data profile of the people who buy, follow and care about Modern art in Norway — modelled from more than twelve digital signal sources. Modern art has an estimated audience of 644,571 people in Norway.
Modern art has an estimated audience of 644,571 people in Norway. 70.3% are female, 29.7% are male, average age 43.7. Top brand affinities: IKEA, Art museum, Art exhibition, Contemporary art, Museum.
Top brand affinities include IKEA, Art museum, Art exhibition, with strongest over-indexing on IKEA (1.51× the country average).
Demographically, the Modern art audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Modern art fan in Norway is more female, around 43.7 years old, with strong Travelling tendencies and a notable affinity for IKEA.
The key figures that characterise the Modern art profile in Norway.
70.3% are female, 29.7% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 43.7 |
| Estimated audience size | 644,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Modern art audience comes from Norway.
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 11.7% |
| China | 11.6% |
The strongest cross-interests of the Modern art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Abstract art | Arts & Culture | 3.46× | ||
| 02 | Art exhibition | Arts & Culture | 3.39× | ||
| 03 | Art museum | Arts & Culture | 3.01× | ||
| 04 | Contemporary art | Arts & Culture | 2.86× | ||
| 05 | Vintage | Fashion & Accessoires | 2.85× | ||
| 06 | Wildlife photography | Technology & Electronics | 2.65× | ||
| 07 | Museum | Arts & Culture | 2.52× | ||
| 08 | Fine art | Business & Career | 2.40× | ||
| 09 | Travel photography | Technology & Electronics | 2.35× | ||
| 10 | Nature photography | Technology & Electronics | 2.18× | ||
| 11 | Landscape photography | Technology & Electronics | 2.10× | ||
| 12 | Home Design | Home & Garden | 1.92× | ||
| 13 | Birds | Pets & Animals | 1.91× | ||
| 14 | Drawing | Home & Garden | 1.89× | ||
| 15 | Modern architecture | Arts & Culture | 1.84× | ||
| 16 | Painting | Arts & Culture | 1.70× | ||
| 17 | Creativity | Home & Garden | 1.65× | ||
| 18 | History | Literature | 1.60× | ||
| 19 | Dance | Business & Career | 1.52× | ||
| 20 | IKEA | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.09× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Early Adopter Mentality | POWER | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Patriotism | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Modern art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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