A data profile of the people who buy, follow and care about Home Design in Norway — modelled from more than twelve digital signal sources. Home Design has an estimated audience of 709,449 people in Norway.
Home Design has an estimated audience of 709,449 people in Norway. 73.2% are female, 26.8% are male, average age 42.6. Top brand affinities: Biltema, Home Renovations, JYSK, Real estate, Danish design.
Top brand affinities include Biltema, Home Renovations, JYSK, with strongest over-indexing on Biltema (2.92× the country average).
Demographically, the Home Design audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
The typical Home Design fan in Norway is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Biltema.
The key figures that characterise the Home Design profile in Norway.
73.2% are female, 26.8% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 42.6 |
| Estimated audience size | 709,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Home Design audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 8.8% |
| Germany | 6.8% |
The strongest cross-interests of the Home Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Renovations | Home & Garden | 6.07× | ||
| 02 | Biltema | Business & Career | 2.92× | ||
| 03 | Luxury real estate | Business & Career | 2.76× | ||
| 04 | Baby food | Kids & Family | 2.61× | ||
| 05 | First-time buyer | Shopping | 2.58× | ||
| 06 | Innovation | Business & Career | 2.56× | ||
| 07 | Danish design | Home & Garden | 2.44× | ||
| 08 | JYSK | Home & Garden | 2.27× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 2.24× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 2.03× | ||
| 11 | Renovation | Home & Garden | 2.03× | ||
| 12 | Real estate | Business & Career | 2.00× | ||
| 13 | Skirt | Fashion & Accessoires | 1.94× | ||
| 14 | Island | Travel & Leisure | 1.87× | ||
| 15 | Lindex | Fashion & Accessoires | 1.74× | ||
| 16 | Hobby | Home & Garden | 1.66× | ||
| 17 | KappAhl | Fashion & Accessoires | 1.63× | ||
| 18 | Flower | Home & Garden | 1.62× | ||
| 19 | Crafts | Home & Garden | 1.56× | ||
| 20 | Scandinavia | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.27× | |
| Urban Lifestyle | OPEN | 1.78× | |
| Luxury Orientation | PREMIUM | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Tradition | CONSERVATISM | 0.86× | |
| Community Orientation | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Home Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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