A data profile of the people who buy, follow and care about Real estate in Norway — modelled from more than twelve digital signal sources. Real estate has an estimated audience of 1,634,419 people in Norway.
Real estate has an estimated audience of 1,634,419 people in Norway. 52.1% are female, 47.9% are male, average age 47.2. Top brand affinities: Home Interior Design, Home construction, Home repair, Property finder, Travel Adventures.
Top brand affinities include Home Interior Design, Home construction, Home repair, with strongest over-indexing on Home Interior Design (3.8× the country average).
Demographically, the Real estate audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Real estate fan in Norway is balanced, around 47.2 years old, with strong Travelling tendencies and a notable affinity for Home Interior Design.
The key figures that characterise the Real estate profile in Norway.
52.1% are female, 47.9% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 47.2 |
| Estimated audience size | 1,634,419 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Real estate audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
The strongest cross-interests of the Real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Interior Design | Home & Garden | 3.80× | ||
| 02 | Interior designs | Home & Garden | 3.61× | ||
| 03 | Design & Interior | Home & Garden | 3.50× | ||
| 04 | Home construction | Home & Garden | 3.38× | ||
| 05 | Property finder | Home & Garden | 3.35× | ||
| 06 | Decoration | Home & Garden | 3.32× | ||
| 07 | Home Renovations | Home & Garden | 3.11× | ||
| 08 | Home repair | Home & Garden | 3.07× | ||
| 09 | Starter home | Home & Garden | 2.97× | ||
| 10 | Home decorating ideas | Home & Garden | 2.92× | ||
| 11 | Travel Adventures | Travel & Leisure | 2.76× | ||
| 12 | Backyard | Home & Garden | 2.69× | ||
| 13 | Handmade Crafts | Kids & Family | 2.62× | ||
| 14 | Self care | Health | 2.34× | ||
| 15 | Knitting pattern | Fashion & Accessoires | 2.31× | ||
| 16 | Home Design | Home & Garden | 2.00× | ||
| 17 | Building | Home & Garden | 1.98× | ||
| 18 | Danish design | Home & Garden | 1.85× | ||
| 19 | BT (tabloid) | News | 1.58× | ||
| 20 | Renovation | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.14× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Social Media Usage | JOY | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.81× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Travelling | THRILL | 1.14× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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