A data profile of the people who buy, follow and care about Real estate in Sweden — modelled from more than twelve digital signal sources. Real estate has an estimated audience of 2,898,364 people in Sweden.
Real estate has an estimated audience of 2,898,364 people in Sweden. 52.4% are female, 47.6% are male, average age 47.2. Top brand affinities: Hemnet, Home construction, Home improvement, Danish design, Home Interior Design.
Top brand affinities include Hemnet, Home construction, Home improvement, with strongest over-indexing on Hemnet (1.6× the country average).
Demographically, the Real estate audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.
The typical Real estate fan in Sweden is balanced, around 47.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Hemnet.
The key figures that characterise the Real estate profile in Sweden.
52.4% are female, 47.6% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 47.2 |
| Estimated audience size | 2,898,364 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Real estate audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
The strongest cross-interests of the Real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time home buyer grant | Home & Garden | 2.39× | ||
| 02 | Luxury real estate | Business & Career | 2.39× | ||
| 03 | Home décor products | Home & Garden | 2.21× | ||
| 04 | Home Interior Design | Home & Garden | 2.17× | ||
| 05 | Decoration | Home & Garden | 2.13× | ||
| 06 | Home construction | Home & Garden | 2.11× | ||
| 07 | Starter home | Home & Garden | 2.05× | ||
| 08 | Danish design | Home & Garden | 2.00× | ||
| 09 | Landscape design | Business & Career | 1.97× | ||
| 10 | Mortgage calculator | Home & Garden | 1.90× | ||
| 11 | Real estate economics | Business & Career | 1.82× | ||
| 12 | Renovation | Home & Garden | 1.69× | ||
| 13 | Architecture & Design | Business & Career | 1.64× | ||
| 14 | Modern architecture | Arts & Culture | 1.64× | ||
| 15 | Decorative arts | Arts & Culture | 1.64× | ||
| 16 | Home repair | Home & Garden | 1.63× | ||
| 17 | Hemnet | Home & Garden | 1.60× | ||
| 18 | Property finder | Home & Garden | 1.60× | ||
| 19 | First-time buyer | Shopping | 1.55× | ||
| 20 | Home improvement | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.24× | |
| Urban Lifestyle | OPEN | 1.07× | |
| Early Adopter Mentality | POWER | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Creativity | OPEN | 0.89× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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