A data profile of the people who buy, follow and care about Starter home in Sweden — modelled from more than twelve digital signal sources. Starter home has an estimated audience of 1,175,313 people in Sweden.
Starter home has an estimated audience of 1,175,313 people in Sweden. 61.0% are female, 39.0% are male, average age 49.4. Top brand affinities: Hemnet, Sveriges Television, Gina Tricot, KappAhl, JYSK.
Top brand affinities include Hemnet, Sveriges Television, Gina Tricot, with strongest over-indexing on Hemnet (1.96× the country average).
Demographically, the Starter home audience skews more female with an average age of 49.4, and over-indexes on personality traits such as Design Affinity, Patriotism.
The typical Starter home fan in Sweden is more female, around 49.4 years old, with strong Design Affinity tendencies and a notable affinity for Hemnet.
The key figures that characterise the Starter home profile in Sweden.
61.0% are female, 39.0% are male, average age 49.4.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 49.4 |
| Estimated audience size | 1,175,313 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 48% |
of the worldwide Starter home audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 6.7% |
| Japan | 5.2% |
The strongest cross-interests of the Starter home audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KappAhl | Fashion & Accessoires | 2.14× | ||
| 02 | Architecture & Design | Business & Career | 1.98× | ||
| 03 | Hemnet | Home & Garden | 1.96× | ||
| 04 | Gina Tricot | Fashion & Accessoires | 1.92× | ||
| 05 | Winery | Food & Beverages | 1.92× | ||
| 06 | Property finder | Home & Garden | 1.85× | ||
| 07 | JYSK | Home & Garden | 1.80× | ||
| 08 | Home construction | Home & Garden | 1.80× | ||
| 09 | Horse breeding | Pets & Animals | 1.79× | ||
| 10 | Sparkling wine | Food & Beverages | 1.76× | ||
| 11 | Red wine | Food & Beverages | 1.76× | ||
| 12 | Wine tasting | Food & Beverages | 1.75× | ||
| 13 | Champagne | Food & Beverages | 1.75× | ||
| 14 | Cottage | Travel & Leisure | 1.73× | ||
| 15 | Summer house | Travel & Leisure | 1.71× | ||
| 16 | Cocktail | Food & Beverages | 1.67× | ||
| 17 | Holiday cottage | Travel & Leisure | 1.60× | ||
| 18 | Knitting | Home & Garden | 1.56× | ||
| 19 | Sveriges Television | Technology & Electronics | 1.54× | ||
| 20 | Climate | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.33× | |
| Patriotism | CONSERVATISM | 1.09× | |
| Healthy Lifestyle | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.76× | |
| Travelling | THRILL | 0.76× | |
| Social Media Usage | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Starter home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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