A data profile of the people who buy, follow and care about Stranger Things in Sweden — modelled from more than twelve digital signal sources. Stranger Things has an estimated audience of 1,191,555 people in Sweden.
Stranger Things has an estimated audience of 1,191,555 people in Sweden. 48.1% are female, 51.9% are male, average age 38.8. Top brand affinities: Tele2, TikTok, Millie Bobby Brown, Mission: Impossible, Smallville.
Top brand affinities include Tele2, TikTok, Millie Bobby Brown, with strongest over-indexing on Tele2 (5.18× the country average).
Demographically, the Stranger Things audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Spirituality, Extroversion.
The typical Stranger Things fan in Sweden is balanced, around 38.8 years old, with strong Spirituality tendencies and a notable affinity for Tele2.
The key figures that characterise the Stranger Things profile in Sweden.
48.1% are female, 51.9% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 38.8 |
| Estimated audience size | 1,191,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Stranger Things audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 10.6% |
| India | 8.2% |
The strongest cross-interests of the Stranger Things audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brendan Fraser | Movies & TV | 6.92× | ||
| 02 | Smallville | Movies & TV | 6.67× | ||
| 03 | The Hills | Movies & TV | 6.58× | ||
| 04 | Forrest Gump | Movies & TV | 6.24× | ||
| 05 | Kirsten Dunst | Movies & TV | 5.79× | ||
| 06 | Breaking Bad | Movies & TV | 5.73× | ||
| 07 | Kevin Costner | Movies & TV | 5.24× | ||
| 08 | Tele2 | Technology & Electronics | 5.18× | ||
| 09 | Michael B. Jordan | Movies & TV | 5.13× | ||
| 10 | Millie Bobby Brown | Movies & TV | 4.81× | ||
| 11 | Bryce Dallas Howard | Movies & TV | 4.80× | ||
| 12 | Mission: Impossible | Movies & TV | 4.78× | ||
| 13 | Will Ferrell | Movies & TV | 4.61× | ||
| 14 | Tom Hardy | Movies & TV | 4.51× | ||
| 15 | Adam Sandler | Movies & TV | 4.22× | ||
| 16 | Liam Neeson | Movies & TV | 4.20× | ||
| 17 | Vikings (TV series) | Movies & TV | 3.90× | ||
| 18 | Internet Movie Database | Movies & TV | 3.33× | ||
| 19 | Harry Potter | Movies & TV | 3.24× | ||
| 20 | TikTok | Internet & Social Media | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.68× | |
| Extroversion | THRILL | 1.59× | |
| Early Adopter Mentality | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Price Sensitivity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Stranger Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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