A data profile of the people who buy, follow and care about Climate in Sweden — modelled from more than twelve digital signal sources. Climate has an estimated audience of 2,366,966 people in Sweden.
Climate has an estimated audience of 2,366,966 people in Sweden. 67.7% are female, 32.3% are male, average age 44.4. Top brand affinities: Sveriges Television, Hemnet, Biltema, KappAhl, Gina Tricot.
Top brand affinities include Sveriges Television, Hemnet, Biltema, with strongest over-indexing on Sveriges Television (1.92× the country average).
Demographically, the Climate audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Sustainability, Quality Awareness.
The typical Climate fan in Sweden is more female, around 44.4 years old, with strong Sustainability tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Climate profile in Sweden.
67.7% are female, 32.3% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 44.4 |
| Estimated audience size | 2,366,966 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Climate audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.8% |
| Guatemala | 9.2% |
| Dominican Republic | 6.7% |
The strongest cross-interests of the Climate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.81× | ||
| 02 | Ravelry | Internet & Social Media | 2.87× | ||
| 03 | Weaving | Fashion & Accessoires | 2.46× | ||
| 04 | KappAhl | Fashion & Accessoires | 2.43× | ||
| 05 | Crochet | Home & Garden | 2.34× | ||
| 06 | True crime | Movies & TV | 2.26× | ||
| 07 | Renewable energy | Business & Career | 2.04× | ||
| 08 | Lindex | Fashion & Accessoires | 1.95× | ||
| 09 | Sveriges Television | Technology & Electronics | 1.92× | ||
| 10 | Sustainable energy | Home & Garden | 1.85× | ||
| 11 | Hemnet | Home & Garden | 1.76× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.76× | ||
| 13 | JYSK | Home & Garden | 1.71× | ||
| 14 | Hobby | Home & Garden | 1.71× | ||
| 15 | Science | Business & Career | 1.64× | ||
| 16 | Champagne | Food & Beverages | 1.62× | ||
| 17 | Biltema | Business & Career | 1.57× | ||
| 18 | Property finder | Home & Garden | 1.54× | ||
| 19 | Flower | Home & Garden | 1.51× | ||
| 20 | Sparkling wine | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.79× | |
| Quality Awareness | PREMIUM | 1.33× | |
| Indulgence | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.91× | |
| Social Media Usage | JOY | 0.93× | |
| Creativity | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Climate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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