Rascasse Audience Intelligence

Climate Audience in Denmark

A data profile of the people who buy, follow and care about Climate in Denmark — modelled from more than twelve digital signal sources. Climate has an estimated audience of 1,177,485 people in Denmark.

Climate has an estimated audience of 1,177,485 people in Denmark. 66.2% are female, 33.8% are male, average age 42.7. Top brand affinities: Gina Tricot, Hobby, Weather, Renewable energy, Poster.

Top brand affinities include Gina Tricot, Hobby, Weather, with strongest over-indexing on Gina Tricot (1.97× the country average).

Demographically, the Climate audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Community Orientation.

The typical Climate fan in Denmark is more female, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Gina Tricot.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Climate profile in Denmark.

Audience size
1.2M
in Denmark
Gender
66.2%
33.8% male
Age
42.7
average years
Country rank
#313
Topic in Denmark
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Climate fans

66.2% are female, 33.8% are male, average age 42.7.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Climate audience in Denmark
MetricValue
Female66.2%
Male33.8%
Average age42.7
Estimated audience size1,177,485
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Climate audience in Denmark
Age bracketShare%
16-1915%
20-2917%
30-3914%
40-4920%
50+32%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Climate audience comes from Denmark.

Worldwide audience distribution share by country for Climate
CountryShare
United States20.8%
Guatemala9.2%
Dominican Republic6.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Climate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Climate audience
#·InterestCategoryAffinity×
01RodeoSports3.24×
02Climate changeHome & Garden2.82×
03MilanTravel & Leisure2.53×
04WeatherHome & Garden2.10×
05Sustainable energyHome & Garden2.03×
06PastaFood & Beverages2.02×
07Gina TricotFashion & Accessoires1.97×
08Renewable energyBusiness & Career1.96×
09RavelryInternet & Social Media1.96×
10High schoolBusiness & Career1.89×
11HamburgerFood & Beverages1.89×
12ZizziFood & Beverages1.83×
13SteakFood & Beverages1.80×
14AuctionShopping1.68×
15PosterArts & Culture1.65×
16Mother's DayKids & Family1.63×
17Fair tradeBusiness & Career1.61×
18Georg JensenHome & Garden1.60×
19Flower bouquetHome & Garden1.53×
20HobbyHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Climate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Climate audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.76×
Community OrientationOPEN1.24×
Convenience OrientationPREMIUM1.24×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Climate audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.86×
Social Media UsageJOY0.91×
MindfulnessBALANCE0.95×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Denmark who actively search for Climate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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