A data profile of the people who buy, follow and care about Climate in Denmark — modelled from more than twelve digital signal sources. Climate has an estimated audience of 1,177,485 people in Denmark.
Climate has an estimated audience of 1,177,485 people in Denmark. 66.2% are female, 33.8% are male, average age 42.7. Top brand affinities: Gina Tricot, Hobby, Weather, Renewable energy, Poster.
Top brand affinities include Gina Tricot, Hobby, Weather, with strongest over-indexing on Gina Tricot (1.97× the country average).
Demographically, the Climate audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Community Orientation.
The typical Climate fan in Denmark is more female, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the Climate profile in Denmark.
66.2% are female, 33.8% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 42.7 |
| Estimated audience size | 1,177,485 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 14% | |
| 40-49 | 20% | |
| 50+ | 32% |
of the worldwide Climate audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.8% |
| Guatemala | 9.2% |
| Dominican Republic | 6.7% |
The strongest cross-interests of the Climate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rodeo | Sports | 3.24× | ||
| 02 | Climate change | Home & Garden | 2.82× | ||
| 03 | Milan | Travel & Leisure | 2.53× | ||
| 04 | Weather | Home & Garden | 2.10× | ||
| 05 | Sustainable energy | Home & Garden | 2.03× | ||
| 06 | Pasta | Food & Beverages | 2.02× | ||
| 07 | Gina Tricot | Fashion & Accessoires | 1.97× | ||
| 08 | Renewable energy | Business & Career | 1.96× | ||
| 09 | Ravelry | Internet & Social Media | 1.96× | ||
| 10 | High school | Business & Career | 1.89× | ||
| 11 | Hamburger | Food & Beverages | 1.89× | ||
| 12 | Zizzi | Food & Beverages | 1.83× | ||
| 13 | Steak | Food & Beverages | 1.80× | ||
| 14 | Auction | Shopping | 1.68× | ||
| 15 | Poster | Arts & Culture | 1.65× | ||
| 16 | Mother's Day | Kids & Family | 1.63× | ||
| 17 | Fair trade | Business & Career | 1.61× | ||
| 18 | Georg Jensen | Home & Garden | 1.60× | ||
| 19 | Flower bouquet | Home & Garden | 1.53× | ||
| 20 | Hobby | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.76× | |
| Community Orientation | OPEN | 1.24× | |
| Convenience Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Social Media Usage | JOY | 0.91× | |
| Mindfulness | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Climate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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