Rascasse Audience Intelligence

Climate Audience in Norway

A data profile of the people who buy, follow and care about Climate in Norway — modelled from more than twelve digital signal sources. Climate has an estimated audience of 794,934 people in Norway.

Climate has an estimated audience of 794,934 people in Norway. 67.0% are female, 33.0% are male, average age 43.0. Top brand affinities: Biltema, Climate change, KappAhl, Gina Tricot, Crochet.

Top brand affinities include Biltema, Climate change, KappAhl, with strongest over-indexing on Biltema (3.14× the country average).

Demographically, the Climate audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Community Orientation.

The typical Climate fan in Norway is more female, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Biltema.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Climate profile in Norway.

Audience size
795K
in Norway
Gender
67.0%
33.0% male
Age
43.0
average years
Country rank
#399
Topic in Norway
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Climate fans

67.0% are female, 33.0% are male, average age 43.0.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Climate audience in Norway
MetricValue
Female67.0%
Male33.0%
Average age43.0
Estimated audience size794,934
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Climate audience in Norway
Age bracketShare%
16-1912%
20-2919%
30-3917%
40-4922%
50+30%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Climate audience comes from Norway.

Worldwide audience distribution share by country for Climate
CountryShare
United States20.8%
Guatemala9.2%
Dominican Republic6.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Climate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Climate audience
#·InterestCategoryAffinity×
01Climate changeHome & Garden3.71×
02BiltemaBusiness & Career3.14×
03KappAhlFashion & Accessoires2.59×
04CrochetHome & Garden2.34×
05Gina TricotFashion & Accessoires2.32×
06Baby foodKids & Family2.21×
07NorrønaFashion & Accessoires2.13×
08WeatherHome & Garden2.03×
09Swimming poolSports1.99×
10IslandTravel & Leisure1.92×
11VegetableFood & Beverages1.90×
12Renewable energyBusiness & Career1.88×
13JYSKHome & Garden1.78×
14WeavingFashion & Accessoires1.77×
15SkirtFashion & Accessoires1.69×
16ScienceBusiness & Career1.63×
17HobbyHome & Garden1.57×
18LindexFashion & Accessoires1.57×
19ScandinaviaTravel & Leisure1.54×
20FlowerHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Climate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Climate audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.23×
Community OrientationOPEN1.50×
Early Adopter MentalityPOWER1.37×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Climate audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.96×
CreativityOPEN0.98×
Urban LifestyleOPEN1.01×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Norway who actively search for Climate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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