A data profile of the people who buy, follow and care about Science in Norway — modelled from more than twelve digital signal sources. Science has an estimated audience of 1,376,632 people in Norway.
Science has an estimated audience of 1,376,632 people in Norway. 52.6% are female, 47.4% are male, average age 43.4. Top brand affinities: Biltema, REMA 1000, Gina Tricot, Airbnb, Research.
Top brand affinities include Biltema, REMA 1000, Gina Tricot, with strongest over-indexing on Biltema (1.86× the country average).
Demographically, the Science audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Science fan in Norway is balanced, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Biltema.
The key figures that characterise the Science profile in Norway.
52.6% are female, 47.4% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 43.4 |
| Estimated audience size | 1,376,632 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Science audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
The strongest cross-interests of the Science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biltema | Business & Career | 1.86× | ||
| 02 | Career | Business & Career | 1.78× | ||
| 03 | Gina Tricot | Fashion & Accessoires | 1.76× | ||
| 04 | Research | Business & Career | 1.73× | ||
| 05 | Insurance | Business & Career | 1.71× | ||
| 06 | Gratitude | Politics & Society | 1.70× | ||
| 07 | REMA 1000 | Shopping | 1.66× | ||
| 08 | Airbnb | Travel & Leisure | 1.66× | ||
| 09 | Climate | Politics & Society | 1.63× | ||
| 10 | Health care | Business & Career | 1.62× | ||
| 11 | Danish design | Home & Garden | 1.58× | ||
| 12 | Information technology | Business & Career | 1.57× | ||
| 13 | Denmark | Travel & Leisure | 1.56× | ||
| 14 | Higher education | Business & Career | 1.55× | ||
| 15 | KappAhl | Fashion & Accessoires | 1.52× | ||
| 16 | Therapy | Health | 1.52× | ||
| 17 | Electricity | Home & Garden | 1.51× | ||
| 18 | Sewing | Home & Garden | 1.51× | ||
| 19 | Snow | Travel & Leisure | 1.51× | ||
| 20 | Norwegian University of Science and Technology | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.52× | |
| Early Adopter Mentality | POWER | 1.37× | |
| Social Media Usage | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.29× | |
| Social Media Usage | JOY | 1.35× | |
| Early Adopter Mentality | POWER | 1.37× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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