A data profile of the people who buy, follow and care about Research in Norway — modelled from more than twelve digital signal sources. Research has an estimated audience of 1,117,136 people in Norway.
Research has an estimated audience of 1,117,136 people in Norway. 51.2% are female, 48.8% are male, average age 44.7. Top brand affinities: Google, Personal finance, Happiness, Science, Dogs.
Top brand affinities include Google, Personal finance, Happiness, with strongest over-indexing on Google (1.69× the country average).
Demographically, the Research audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Research fan in Norway is balanced, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Research profile in Norway.
51.2% are female, 48.8% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 44.7 |
| Estimated audience size | 1,117,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Research audience comes from Norway.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.36× | ||
| 02 | University | Business & Career | 2.19× | ||
| 03 | Instant messaging | Internet & Social Media | 2.16× | ||
| 04 | First-person shooter games | Games | 2.06× | ||
| 05 | Fiction books | Literature | 2.01× | ||
| 06 | Financial services | Business & Career | 1.94× | ||
| 07 | Electronics | Technology & Electronics | 1.89× | ||
| 08 | Newspapers | Literature | 1.86× | ||
| 09 | Meat | Food & Beverages | 1.79× | ||
| 10 | Happiness | Health | 1.78× | ||
| 11 | Celebrity | Movies & TV | 1.76× | ||
| 12 | Science | Business & Career | 1.73× | ||
| 13 | Internet & Social Media | 1.69× | |||
| 14 | Higher education | Business & Career | 1.69× | ||
| 15 | Hair products | Beauty & Wellness | 1.66× | ||
| 16 | Dogs | Pets & Animals | 1.64× | ||
| 17 | Video games | Games | 1.64× | ||
| 18 | Personal finance | Business & Career | 1.61× | ||
| 19 | Current events | Arts & Culture | 1.58× | ||
| 20 | Psychology | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.64× | |
| Early Adopter Mentality | POWER | 1.52× | |
| Career Orientation | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| DIY Mentality | THRILL | 0.95× | |
| Luxury Orientation | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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