A data profile of the people who buy, follow and care about Research in Belgium — modelled from more than twelve digital signal sources. Research has an estimated audience of 1,821,894 people in Belgium.
Research has an estimated audience of 1,821,894 people in Belgium. 56.9% are female, 43.1% are male, average age 43.9. Top brand affinities: Innovation, Online newspaper, Master of Business Administration, Sephora, Political science.
Top brand affinities include Innovation, Online newspaper, Master of Business Administration, with strongest over-indexing on Innovation (2.53× the country average).
Demographically, the Research audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Research fan in Belgium is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Innovation.
The key figures that characterise the Research profile in Belgium.
56.9% are female, 43.1% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.9 |
| Estimated audience size | 1,821,894 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Research audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Master of Business Administration | Business & Career | 2.72× | ||
| 02 | Innovation | Business & Career | 2.53× | ||
| 03 | Business school | Business & Career | 2.53× | ||
| 04 | Online food ordering | Food & Beverages | 2.26× | ||
| 05 | Political science | Business & Career | 2.23× | ||
| 06 | Sephora | Shopping | 2.13× | ||
| 07 | Film festival | Movies & TV | 2.13× | ||
| 08 | Activism | Politics & Society | 2.02× | ||
| 09 | Natural skin care | Beauty & Wellness | 1.86× | ||
| 10 | Employment website | Business & Career | 1.85× | ||
| 11 | Online newspaper | News | 1.76× | ||
| 12 | Genetics | Kids & Family | 1.71× | ||
| 13 | Ecotourism | Business & Career | 1.71× | ||
| 14 | Fast casual restaurants | Food & Beverages | 1.69× | ||
| 15 | Morocco | Travel & Leisure | 1.68× | ||
| 16 | Folklore | Politics & Society | 1.66× | ||
| 17 | First class travel | Travel & Leisure | 1.66× | ||
| 18 | Musical film | Movies & TV | 1.57× | ||
| 19 | Tradition | Politics & Society | 1.57× | ||
| 20 | Biology | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.66× | |
| Individualism | JOY | 1.52× | |
| Tradition | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Price Sensitivity | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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