A data profile of the people who buy, follow and care about Folklore in Belgium — modelled from more than twelve digital signal sources. Folklore has an estimated audience of 1,174,853 people in Belgium.
Folklore has an estimated audience of 1,174,853 people in Belgium. 55.3% are female, 44.7% are male, average age 42.4. Top brand affinities: TV-Gids, Tradition, Philosophy, De Tijd, RTBF.
Top brand affinities include TV-Gids, Tradition, Philosophy, with strongest over-indexing on TV-Gids (1.67× the country average).
Demographically, the Folklore audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Sustainability, Pet Ownership.
The typical Folklore fan in Belgium is more female, around 42.4 years old, with strong Sustainability tendencies and a notable affinity for TV-Gids.
The key figures that characterise the Folklore profile in Belgium.
55.3% are female, 44.7% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 42.4 |
| Estimated audience size | 1,174,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 31% |
of the worldwide Folklore audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Italy | 5.3% |
The strongest cross-interests of the Folklore audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microbiology | Politics & Society | 6.45× | ||
| 02 | Monsters | Movies & TV | 5.37× | ||
| 03 | JBL | Technology & Electronics | 4.89× | ||
| 04 | Mythology | Health | 4.75× | ||
| 05 | Natural science | Business & Career | 4.01× | ||
| 06 | Casablanca | Travel & Leisure | 3.77× | ||
| 07 | Tradition | Politics & Society | 3.36× | ||
| 08 | Loudspeaker | Technology & Electronics | 2.66× | ||
| 09 | Mediterranean Sea | Travel & Leisure | 2.24× | ||
| 10 | EBay | Shopping | 2.14× | ||
| 11 | Argenta | Business & Career | 1.70× | ||
| 12 | Philosophy | Business & Career | 1.69× | ||
| 13 | TV-Gids | Movies & TV | 1.67× | ||
| 14 | Real Madrid C.F. | Sports | 1.66× | ||
| 15 | Research | Business & Career | 1.66× | ||
| 16 | RTBF | Movies & TV | 1.63× | ||
| 17 | Physics | Business & Career | 1.60× | ||
| 18 | De Tijd | News | 1.58× | ||
| 19 | French cuisine | Food & Beverages | 1.54× | ||
| 20 | Holiday | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.39× | |
| Pet Ownership | JOY | 1.32× | |
| Early Adopter Mentality | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 1.02× | |
| Design Affinity | PREMIUM | 1.09× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Folklore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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