A data profile of the people who buy, follow and care about EBay in Belgium — modelled from more than twelve digital signal sources. EBay has an estimated audience of 1,250,428 people in Belgium.
The average EBay fan in Belgium is 44.3 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Flemish Brabant.
Top brand affinities include AutoScout24, Payment system, Gumtree, with strongest over-indexing on AutoScout24 (1.54× the country average).
Demographically, the EBay audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Travelling, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical EBay fan in Belgium is balanced, around 44.3 years old, with strong Travelling tendencies and a notable affinity for AutoScout24.
The key figures that characterise the EBay profile in Belgium.
49.3% are female, 50.7% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 44.3 |
| Estimated audience size | 1,250,428 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide EBay audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 31.7% |
| Germany | 7.5% |
| Italy | 7.0% |
Where the EBay audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liege | ~200K | 1.60× | |
| 02 | Hainaut | ~200K | 1.38× | |
| 03 | Province of Namur | ~70K | 1.22× | |
| 04 | Luxembourg | ~40K | 1.18× | |
| 05 | Walloon Brabant | ~40K | 1.15× | |
| 06 | Brussels | ~80K | 0.91× | |
| 07 | Flemish Brabant | ~90K | 0.84× | |
| 08 | West Flanders | ~80K | 0.72× | |
| 09 | East Flanders | ~90K | 0.67× | |
| 10 | Limburg | ~40K | 0.67× | |
| 11 | Antwerp | ~90K | 0.66× |
The strongest cross-interests of the EBay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gumtree | Home & Garden | 23.33× | ||
| 02 | Financial transaction | Business & Career | 4.97× | ||
| 03 | Payment system | Shopping | 4.86× | ||
| 04 | Debit card | Business & Career | 3.71× | ||
| 05 | Mobile payment | Business & Career | 3.60× | ||
| 06 | PayPal | Business & Career | 3.56× | ||
| 07 | Digital wallet | Internet & Social Media | 2.82× | ||
| 08 | Drill | Home & Garden | 2.53× | ||
| 09 | Electronic funds transfer | Business & Career | 2.49× | ||
| 10 | Bild | News | 1.88× | ||
| 11 | Office 365 | Technology & Electronics | 1.79× | ||
| 12 | Credit cards | Business & Career | 1.61× | ||
| 13 | Power tool | Home & Garden | 1.61× | ||
| 14 | Pillow | Home & Garden | 1.58× | ||
| 15 | Argenta | Business & Career | 1.57× | ||
| 16 | Catawiki | Fashion & Accessoires | 1.57× | ||
| 17 | Global Positioning System | Technology & Electronics | 1.57× | ||
| 18 | AutoScout24 | Cars & Mobility | 1.54× | ||
| 19 | Vacuum cleaner | Home & Garden | 1.53× | ||
| 20 | Auction | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.65× | |
| Social Media Usage | JOY | 0.95× | |
| Pet Ownership | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Design Affinity | PREMIUM | 0.84× | |
| Pet Ownership | JOY | 0.92× |
EBay's target market in Belgium covers an estimated 1,250,428 people, concentrated in Hainaut and Liege.
49.3% of the EBay audience are female, 50.7% are male, with an average age of 44.3 years.
EBay fans show strongest brand affinity for AutoScout24 (1.54×), Payment system (4.86×), and Gumtree (23.33×) over the country average.
EBay fans in Belgium are most concentrated in Hainaut (reach ~200K), Liege (reach ~200K), and Flemish Brabant (reach ~90K). These three regions account for the largest share of the active audience.
Beyond EBay itself, the audience over-indexes on Payment system (4.86×), Gumtree (23.33×), Electronic funds transfer (2.49×), and Argenta (1.57×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for EBay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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