A data profile of the people who buy, follow and care about French cuisine in Belgium — modelled from more than twelve digital signal sources. French cuisine has an estimated audience of 1,972,902 people in Belgium.
French cuisine has an estimated audience of 1,972,902 people in Belgium. 61.6% are female, 38.4% are male, average age 45.0. Top brand affinities: Fast food, Spanish cuisine, Wine, Desserts, Intermarché.
Top brand affinities include Fast food, Spanish cuisine, Wine, with strongest over-indexing on Fast food (1.61× the country average).
Demographically, the French cuisine audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Sustainability, Pet Ownership.
The typical French cuisine fan in Belgium is more female, around 45.0 years old, with strong Sustainability tendencies and a notable affinity for Fast food.
The key figures that characterise the French cuisine profile in Belgium.
61.6% are female, 38.4% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 45.0 |
| Estimated audience size | 1,972,902 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide French cuisine audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 11.4% |
| Japan | 11.0% |
| China | 8.1% |
The strongest cross-interests of the French cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spanish cuisine | Food & Beverages | 3.36× | ||
| 02 | German cuisine | Food & Beverages | 3.24× | ||
| 03 | Fast casual restaurants | Food & Beverages | 2.01× | ||
| 04 | Boulanger | Shopping | 1.92× | ||
| 05 | Diners | Food & Beverages | 1.84× | ||
| 06 | Pizza | Food & Beverages | 1.72× | ||
| 07 | Intermarché | Shopping | 1.71× | ||
| 08 | Flour | Food & Beverages | 1.70× | ||
| 09 | Juice | Food & Beverages | 1.68× | ||
| 10 | Pâtisserie | Food & Beverages | 1.68× | ||
| 11 | Fast food | Food & Beverages | 1.61× | ||
| 12 | Desserts | Food & Beverages | 1.61× | ||
| 13 | Brasserie | Food & Beverages | 1.59× | ||
| 14 | Coffeehouses | Food & Beverages | 1.58× | ||
| 15 | Beer | Food & Beverages | 1.58× | ||
| 16 | Baking | Food & Beverages | 1.57× | ||
| 17 | Wine | Food & Beverages | 1.54× | ||
| 18 | Cheese | Food & Beverages | 1.53× | ||
| 19 | Italian cuisine | Food & Beverages | 1.52× | ||
| 20 | Barbecue | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.23× | |
| Pet Ownership | JOY | 1.02× | |
| Urban Lifestyle | OPEN | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.44× | |
| Social Media Usage | JOY | 0.81× | |
| Design Affinity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for French cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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