French cuisine Audience in United States

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French cuisine has an estimated audience of 18,061,540 people in United States. 64.6% are female, 35.4% are male, average age 39.9. Top regions: California, Texas, New York. Top brand affinities: Spanish cuisine, German cuisine, Middle Eastern cuisine, Macy's, Latin American cuisine.

The average French cuisine fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Spanish cuisine, German cuisine, Middle Eastern cuisine, with strongest over-indexing on Spanish cuisine (5.85× the country average). Demographically, the French cuisine audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of French cuisine fans

Demographic split for French cuisine audience in United States
MetricValue
Female64.6%
Male35.4%
Average age39.9
Estimated audience size18,061,540

Audience persona

The typical French cuisine fan in United States is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Spanish cuisine.

Top regions in United States

Top regions ranked by reach for French cuisine in United States
RegionReachAffinity
California2,574,9101.3×
Texas1,717,0151.11×
New York1,320,9271.31×
Florida1,308,4781.07×
Illinois657,3341.09×
Pennsylvania643,1011.06×
Georgia620,4411.12×
North Carolina555,8931.02×
New Jersey551,1741.2×
Virginia534,8761.22×
Ohio509,9010.92×
Michigan495,9201.05×
Washington485,9881.34×
Massachusetts445,5441.25×
Arizona360,0960.98×
Tennessee321,5060.89×
Maryland321,2491.03×
Indiana320,2270.97×
Colorado308,2361.08×
Missouri285,5860.98×
Minnesota267,0781.03×
South Carolina248,2710.91×
Louisiana239,0141.03×
Wisconsin236,6050.87×
Nevada212,4551.22×
Oregon211,7121.02×
Kentucky202,7330.9×
Alabama201,2360.8×
Connecticut187,8231.04×
Oklahoma187,6280.94×
Utah165,4221.02×
Kansas142,7961×
Arkansas131,4820.88×
Iowa125,7240.84×
Hawaii116,5811.5×
Mississippi98,1640.66×
Idaho93,2571.03×
New Mexico80,0540.88×
Washington, District of Columbia76,9691.42×
Nebraska69,4090.77×
New Hampshire66,7730.94×
West Virginia59,8440.71×
Maine57,4990.89×
Rhode Island48,6060.85×
Montana40,1300.8×
Delaware37,3100.75×
North Dakota36,4820.98×
Alaska32,3480.84×
South Dakota31,0450.74×
Vermont27,3180.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for French cuisine audience
BrandAffinityCategory
Spanish cuisine5.85×Food & Beverages
German cuisine5.02×Food & Beverages
Middle Eastern cuisine6.81×Food & Beverages
Macy's1.96×Shopping
Latin American cuisine4.11×Food & Beverages
Yahoo!奇摩名人娛樂1.94×Internet & Social Media
Greek cuisine5.34×Food & Beverages
Vietnamese cuisine4.57×Food & Beverages
Korean cuisine4.08×Food & Beverages
Foodservice2.78×Food & Beverages
Japanese cuisine2.89×Food & Beverages
Italian cuisine1.84×Food & Beverages
Mediterranean cuisine2.72×Food & Beverages
Thai cuisine4×Food & Beverages
In-N-Out Burger1.73×Food & Beverages
Marshalls1.58×Fashion & Accessoires
Diners2.23×Food & Beverages
Energy drinks2.63×Food & Beverages
Chinese cuisine2.38×Food & Beverages
Self care1.51×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by French cuisine audience
TraitClusterScore
IndulgenceJOY1.8
Design AffinityPREMIUM1.61
SustainabilityBALANCE1.57
DIY MentalityTHRILL1.57
Healthy LifestyleBALANCE1.5
Sports ActivityPOWER1.46

Worldwide distribution

Worldwide audience distribution share by country for French cuisine
CountryShare
United States11.4%
Japan11.0%
China8.1%

See French cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does French cuisine have in United States?

French cuisine has an estimated audience of 18,061,540 people in United States, concentrated in California and Texas.

What is the gender split and age of French cuisine fans?

64.6% of French cuisine fans are female, 35.4% are male, with an average age of 39.9 years.

Which brands do French cuisine fans like most?

French cuisine fans show strongest brand affinity for Spanish cuisine (5.85×), German cuisine (5.02×), and Middle Eastern cuisine (6.81×) over the country average.

Where do French cuisine fans live in United States?

French cuisine fans in United States are most concentrated in California (reach 2,574,910), Texas (reach 1,717,015), and New York (reach 1,320,927). These three regions account for the largest share of the active audience.

What other brands do French cuisine fans also like?

Beyond French cuisine itself, the audience over-indexes on German cuisine (5.02×), Middle Eastern cuisine (6.81×), Macy's (1.96×), and Latin American cuisine (4.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for French cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.