Rascasse Audience Intelligence

French cuisine Audience in United States

A data profile of the people who buy, follow and care about French cuisine in United States — modelled from more than twelve digital signal sources. French cuisine has an estimated audience of 18,061,540 people in United States.

#7among Cuisine in United States#1282among Topic in United States#159in Food & Beverages

The average French cuisine fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Spanish cuisine, German cuisine, Middle Eastern cuisine, with strongest over-indexing on Spanish cuisine (5.85× the country average).

Demographically, the French cuisine audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical French cuisine fan in United States is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Spanish cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the French cuisine profile in United States.

Audience size
18.1M
in United States
Gender
64.6%♀
35.4% male
Age
39.9
average years
Country rank
#1869
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of French cuisine fans

64.6% are female, 35.4% are male, average age 39.9.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for French cuisine audience in United States
MetricValue
Female64.6%
Male35.4%
Average age39.9
Estimated audience size18,061,540
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the French cuisine audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4920%
50+23%
Fig. 04

Worldwide distribution

11.4%

of the worldwide French cuisine audience comes from United States.

Worldwide audience distribution share by country for French cuisine
CountryShare
United States11.4%
Japan11.0%
China8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the French cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

French cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K1.32×
02New York~1.5M1.24×
03Washington~400K1.22×
04California~2.5M1.21×
05Virginia~500K1.20×
06Washington, District of Columbia~70K1.20×
07Massachusetts~400K1.17×
08New Jersey~500K1.14×
09Nevada~200K1.11×
10Texas~1.5M1.09×
11Louisiana~300K1.08×
12Georgia~600K1.07×
13Maryland~300K1.07×
14Connecticut~200K1.07×
15Minnesota~300K1.06×
16Illinois~600K1.05×
17Pennsylvania~600K1.04×
18Utah~200K1.03×
19Oregon~200K1.02×
20North Carolina~500K1.01×
21Colorado~300K1.01×
22Kansas~100K1.00×
23Idaho~90K1.00×
24North Dakota~40K1.00×
25Vermont~30K1.00×
26Florida~1M0.99×
27Missouri~300K0.99×
28Oklahoma~200K0.98×
29New Hampshire~70K0.98×
30Maine~60K0.98×
31Arizona~400K0.97×
32Rhode Island~60K0.97×
33Michigan~500K0.96×
34Indiana~300K0.96×
35Wisconsin~300K0.95×
36Montana~50K0.95×
37Alaska~40K0.95×
38South Carolina~300K0.94×
39Delaware~50K0.94×
40New Mexico~80K0.93×
41Ohio~500K0.92×
42Iowa~100K0.92×
43Nebraska~80K0.92×
44South Dakota~40K0.92×
45Arkansas~100K0.91×
46Kentucky~200K0.90×
47Tennessee~300K0.89×
48West Virginia~70K0.87×
49Alabama~200K0.85×
50Mississippi~100K0.82×
Fig. 06

Affinity by region

Affinity by region — French cuisine, United States
0.82×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the French cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for French cuisine audience
#·InterestCategoryAffinity×
01Middle Eastern cuisineFood & Beverages6.81×
02Spanish cuisineFood & Beverages5.85×
03Greek cuisineFood & Beverages5.34×
04German cuisineFood & Beverages5.02×
05Vietnamese cuisineFood & Beverages4.57×
06Latin American cuisineFood & Beverages4.11×
07Korean cuisineFood & Beverages4.08×
08Thai cuisineFood & Beverages4.00×
09Japanese cuisineFood & Beverages2.89×
10FoodserviceFood & Beverages2.78×
11Mediterranean cuisineFood & Beverages2.72×
12Energy drinksFood & Beverages2.63×
13Chinese cuisineFood & Beverages2.38×
14DinersFood & Beverages2.23×
15Macy'sShopping1.96×
16Italian cuisineFood & Beverages1.84×
17In-N-Out BurgerFood & Beverages1.73×
18Mexican cuisineFood & Beverages1.73×
19MarshallsFashion & Accessoires1.58×
20Self careHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the French cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by French cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.50×
Design AffinityPREMIUM1.33×
SustainabilityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by French cuisine audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Need for SecurityCONSERVATISM0.83×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does French cuisine have in United States?

French cuisine has an estimated audience of 18,061,540 people in United States, concentrated in California and Texas.

02

What is the gender split and age of French cuisine fans?

64.6% of French cuisine fans are female, 35.4% are male, with an average age of 39.9 years.

03

Which brands do French cuisine fans like most?

French cuisine fans show strongest brand affinity for Spanish cuisine (5.85×), German cuisine (5.02×), and Middle Eastern cuisine (6.81×) over the country average.

04

Where do French cuisine fans live in United States?

French cuisine fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do French cuisine fans also like?

Beyond French cuisine itself, the audience over-indexes on German cuisine (5.02×), Middle Eastern cuisine (6.81×), Macy's (1.96×), and Latin American cuisine (4.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See French cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for French cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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